Divya M
Plano,TX
Overview
2
2
years of professional experience
Work History
Analytics Consultant
Albertsons
Plano, TX
10.2023 - Current
- Drove the establishment of a comprehensive analytics roadmap for various organizational products, enhancing data-driven decision-making across Delta's digital applications
- Collaborated closely with the Product Management team to assess roadmap projects, ensuring the integration of pertinent Key Performance Indicators (KPIs) for effective performance measurement
- Accountable for driving and developing the SDRs for Adobe Analytics tags via Tag management system (DTM) and developing partners
- Work closely with top management to identify critical business questions and potential areas of opportunity and translate these questions into technical requirements and transforms the collected data into analyses and presentable insights (data storytelling)
- Ensured the efficacy of Adobe Analytics as an accurate, robust source of truth to measure performance and provide insights
- Evangelized Analytics across the organization to increase the adoption rate within the tool, as well as engaged more business teams to incorporate analytics into their applications
- Was responsible for checking the report portals and the Teradata for proper data processing and site analysis
- Support a data-driven culture by educating the organization on everyday uses of data as a resource
- Leadership responsibilities
- Analytics Implementation Developers to further enhance their skill set and domain knowledge as it pertains to our Adobe stack and JavaScript best practices
- Work with Frontend Development Team to ensure proper deployment, integration, performance, and compliance with architectural standards and best practices.
Adobe Analytics Consultant
Darden
Orlando, FL
05.2022 - 09.2023
- Design and implement analytics solutions to meet data collection and reporting needs using Adobe Analytics (Adobe Launch)
- Provide guidance for data integrity issues, ongoing maintenance, and data governance
- Capturing the Trial, Single Copy and Download information from Analytics and customizing into actionable reports
- Campaign analysis: Identify non-performing campaigns, conduct time-based performance analysis, and identify the high-yielding campaign period
- Competitor keywords analysis
- Work with key stakeholders to integrate analytics requirements, and updates into production cycles
- Conduct audits and troubleshoot tracking gaps to maintain data confidence and implement data standardization practices
- Work with Frontend Development Team to ensure proper deployment, integration, performance, and compliance with architectural standards and best practices
- Captured the Service providers and Download information from Analytics and customized into actionable reports
- Revamped online marketing with creative ideas, managed successful email campaigns, and enhanced social media engagement
- Influenced business decisions with valuable insights
- Played a key role in testing phases to ensure top-quality solutions
- Implemented SDR/Ds creation and configured Adobe DTM to capture essential data, ensuring accurate analytics
- Enhanced website performance through A/B and MVT testing plans, optimizing user experience and overall site functionality
- Responsible for providing stakeholders/C level management with several Usability Analysis Showcase collaborating with UI/UX team to optimize the products, features & the landing pages.
Education
Master’s in computer science -
05.2023
Bachelor of Engineering in Computer Science -
07.2021
Certified Google Analytics Professional -
Skills Specialties
- Expertise in understanding of internet marketing, search engines & tag management.
- Hands on experience with Analytics implementation, analysis, and reporting
- Well-rounded experience in web/APP data analysis, optimization, and testing
- Experienced in preparing actionable dashboards after relevant data analysis
- Well Experienced in setting up new projects in Adobe Analytics, Google Analytics, Google AdWords, Observepoint.
- Certification in Adobe Analytics Essential training.
- Certification in Web Analytics Essential.
- Experience in understanding analytics using Tag management Tool(Adobe Launch/DTM, Google Tag Manager, Ensighten
- An understanding of client business requirements and create customized solution designs for measuring online metrics.
- Experience in Adobe Datawarehouse, Ad-hoc analysis (Discover), Data insertion API & raw data feed file, Tableau, SQL
- Managing the Adobe Site Catalyst Governance and Operations across web, mobile web & mobile apps (handset & tab)
Timeline
Analytics Consultant
Albertsons
10.2023 - Current
Adobe Analytics Consultant
Darden
05.2022 - 09.2023