Divya M
Plano
Summary
Successful Adobe Analytics Consultant offering three years of experience in demanding environments focused on producing cutting-edge designs for companies . Skilled in directing development with a creative and performance-oriented approach.
Well-organized and customer-focused with proven skills in project management and team leadership.
Overview
3
3
years of professional experience
Work History
Analytics Consultant
Albertsons
10.2023 - Current
- Drove the establishment of a comprehensive analytics roadmap for various organizational products, enhancing data-driven decision-making across Delta's digital applications
- Collaborated closely with the Product Management team to assess roadmap projects, ensuring the integration of pertinent Key Performance Indicators (KPIs) for effective performance measurement
- Accountable for driving and developing the SDRs for Adobe Analytics tags via Tag management system (DTM) and developing partners
- Work closely with top management to identify critical business questions and potential areas of opportunity and translate these questions into technical requirements and transforms the collected data into analyses and presentable insights (data storytelling)
- Ensured the efficacy of Adobe Analytics as an accurate, robust source of truth to measure performance and provide insights
- Evangelized Analytics across the organization to increase the adoption rate within the tool, as well as engaged more business teams to incorporate analytics into their applications
- Was responsible for checking the report portals and the Teradata for proper data processing and site analysis
- Analytics Implementation Developers to further enhance their skill set and domain knowledge as it pertains to our Adobe stack and JavaScript best practices
- Work with Frontend Development Team to ensure proper deployment, integration, performance, and compliance with architectural standards and best practices.
Adobe Analytics Consultant
Darden
05.2022 - 09.2023
- Design and implement analytics solutions to meet data collection and reporting needs using Adobe Analytics (Adobe Launch)
- Provide guidance for data integrity issues, ongoing maintenance, and data governance
- Capturing the Trial, Single Copy and Download information from Analytics and customizing into actionable reports
- Campaign analysis: Identify non-performing campaigns, conduct time-based performance analysis, and identify the high-yielding campaign period
- Work with key stakeholders to integrate analytics requirements, and updates into production cycles
- Conduct audits and troubleshoot tracking gaps to maintain data confidence and implement data standardization practices
- Work with Frontend Development Team to ensure proper deployment, integration, performance, and compliance with architectural standards and best practices
- Captured the Service providers and Download information from Analytics and customized into actionable reports
- Revamped online marketing with creative ideas, managed successful email campaigns, and enhanced social media engagement
- Implemented SDR/Ds creation and configured Adobe DTM to capture essential data, ensuring accurate analytics
- Enhanced website performance through A/B and MVT testing plans, optimizing user experience and overall site functionality
- Responsible for providing stakeholders/C level management with several Usability Analysis Showcase collaborating with UI/UX team to optimize the products, features & the landing pages.
PL/SQL Developer
CSS Corp
01.2021 - 12.2021
- Involved in creation of Tables, Join Condition, Nested Queries, Views, Sequences and Synonyms for the business application development
- Developed Database Triggers, Packages, Functions and Stored Procedures using PL/SQL and maintained the scripts for various data feeds
- Created Indexes for faster retrieval of the customer information and enhance database performance
- Created dynamic SQL to support dynamic nature of front-end applications
- Utilized SQL
- Loader to perform bulk data loads into database tables from external data files
- Used UNIX for Automatic Scheduling of jobs
- Involved in Unit Testing of newly created PL/SQL blocks of code
- For increasing the performance of all the collection based DML used FORALL and also scanned the collections using FIRST, LAST and NEXT in loops
- To conserve the resources used the anonymous blocks within the IF statements
- Used the Pragma Exception _Init to name the system exceptions that are raised by the program
- Wrote complex queries to generate reports as per client request as a part of production support.
Education
Master's in computer science -
05.2023
Bachelor of Engineering in Computer Science -
07.2021
Skills
- Performed Debugging and Testing using Adobe Debugger/HTTP Analyzer and test server calls using Browser consoleExpertise in understanding of internet marketing, search engines & tag management
- Environment: Tealium Tag management Tools, Adobe Analytics (Omniture), Google Analytics, Adobe Debugger, Omni Debugger, Google assistant Debugger Creating Reports
- Financial Analysis, Financial Modeling, Accounting, Statistical Data Analysis, Financial Markets, Investments, Portfolios
- Implementation Guides, Solution Design Reference, Tech specs, Interpreting KBRs to KPIs, Business Presentation
- Data science, Data Analysis, Data Modeling, Data Management, Data Visualization
- SQL, SQL Server, Python, R, Tableau, PowerBI, Oracle Analytics
- Full Stack Web Development (Java Script, React, Nodejs, MongoDB, Databases, CSS/ HTML, Git and GitHub)
- Ability To Solve Problems, Project Deadlines and Project Management
- Written and Verbal Communication, Report Generation
- Analytical Skills and Quantitative Skills
- Microsoft Office, Excel Power Point, Access
- Certification in Adobe Analytics Essential training
- Certification in Web Analytics Essential
Timeline
Analytics Consultant
Albertsons
10.2023 - Current
Adobe Analytics Consultant
Darden
05.2022 - 09.2023
PL/SQL Developer
CSS Corp
01.2021 - 12.2021