Divya Reddy
Miami,FL
Summary
A Visual Designer creating concepts that are translated into distinctive visual languages. My focus lies in the overlap between design, storytelling, and insights that inform the design process and help to create designs that resonate with the audience. As a professional, practice primarily blends innovation and practicality to achieve excellence through various mediums.
Overview
12
12
years of professional experience
Work History
Senior Visual Designer
First Acceptance Insurance
07.2022 - Current
- Streamlined design processes by implementing efficient workflow solutions, leading to faster project completion times.
- Collaborated with cross-functional teams to ensure visual consistency across multiple channels, resulting in unified brand identity.
- Developing and maintaining enterprise level design systems.
- Delivered quality, cohesive designs ready for deployment and working with developers for successful implementation.
- Lead brand design and management of marketing landing pages, brand guidelines, social media graphics, email campaigns and employ sophisticated design techniques.
- Created user-centered designs with integrated marketing information, creative assets and design patterns.
- Distilled complex features and content into simple visual elements.
- Presented design concepts to stakeholders through wireframes and mockups, facilitating clear communication of ideas and receiving valuable feedback for refinements.
- Conducted usability tests on prototypes before implementation, identifying issues early on and reducing redesigns later in process.
- Improved accessibility in designs by adhering to WCAG guidelines, creating more inclusive digital experiences for all users.
Associate Solution Leader
Brane Enterprises
09.2021 - 07.2022
- Spearhead innovative visual design projects in Branding and communication module, providing expert guidance on selection of visual narrative systems, color palette, typography, and layout principles that align with company branding and project objectives.
- Oversaw day-to-day activities of eight employees in animation, UX research and developers to work collaboratively, fostering inspiring atmosphere to optimize employee experiences and smooth workflow.
- Resolving complexities, providing efficient solutions for app interfaces on Artificial Intelligence products, conceptualize and create interactive experiences, including micro-interactions, animations, and transitions, that enhance user engagement and reinforce brand's messaging.
- Identified team weak points and implemented corrective actions to resolve concerns.
- Trained employees on building cohesive design systems and assigned duties.
Digital Graphic Designer
First Acceptance Insurance
06.2020 - 07.2021
- Embedded in the marketing team to identify design needs across the organization.
- Worked cross-functionally with marketing managers, product, and sales teams.
- Understanding project goals and translate them into compelling visual content propagating through different platforms and mediums such as digital ad campaigns, email marketing & social media creating an enhanced user engagement.
- Elevated and insisted upon maintaining high brand standards across all marketing materials, print and digital.
- Created engaging social media graphics that drove user engagement and increased online visibility.
Brand Designer
The Creative Group
12.2019 - 06.2020
- Designed engaging banner ads, rich media ads, and other paid media assets to drive and successfully launch AT& T Tv promotional campaign.
- In just two weeks, AT&T TV launch campaign achieved remarkable success.
- Digital ads garnered high click-through rates, contributing to a significant boost in online visibility.
- The product partnership landing pages too, effectively communicated all the key RTBs of AT&T TV.
- By the end of Q2, sales had exceeded target by 15%
- Crafted and upheld comprehensive visual strategies for marketing initiatives, guaranteeing effectiveness across all brand touch points for DEI platform Kanarys.
Brand Designer
Stag & Hare
04.2018 - 11.2019
- Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
- Developed innovative design concepts for improved brand recognition and customer engagement.
- Enabling brands to enhance their community's engagement by providing them with a distinct voice
- Building creative that achieves marketing and business objectives - metrics, performance & overall business strategy
- Leading all aspects of a project, from high-level concepting to production of final assets for Samsung- P&G partnership
- The campaign reached 7 in 10 of all US adults 3 times more
- 15+ Million online impressions
- 238% uplift in sales during campaign period.
- Designed and launched 360-degree design experiences for Martini & Rossi-Frose product launch
- Regularly testing and collaboration with suppliers and printing vendors played a crucial role in achieving desired result. The product stood out on shelves, and consumer feedback indicated satisfaction with both visual appeal and functionality of packaging.
- Presenting work & communicate ideas to a variety of clients and audiences in a compelling way.
- Building strong relationships with team members and cross functional partners working on The Colgate-Palmolive Group and The Coca-Cola Company.
- Art directing and guiding work of freelancers, illustrators, and motion graphics designers to curate social media campaign for Colbert+.
Creative Designer
Bata India Limited
01.2015 - 08.2016
- Design lead on Bata Czech Republic Global project launch in India and European market. Working with four manufacturing units to standardize brand quality.
- Developed creative concepts for advertising campaigns, leading to increased customer engagement.
- Designing visual identity for Bata Czech Republic collection- line of products that was imagined in Czech and handcrafted in India.
- Determined size and arrangement of illustrative material and copy to develop graphics and layouts for product illustrations, company logos and internet websites.
Assistant Designer
Woodland, Aero Club
07.2012 - 12.2014
- Combining activity focused designs and technologically advanced materials to create most innovative and effective products for niche market, technology-oriented products, and design for sustainability.
- Woodland Outdoors- branding and in-store interactive design.
- Studied and anticipated design trend changes and shifts to plan new designs for outdoor performance products.
- Event installations and promotional print collateral design.
- Developed patterns for new material set and manufacturing process.
Education
Master of Arts - Graphic Design & Visual Experience
SCAD- Savannah College of Art & Design
Savannah, GA06.2018
Bachelor of Arts - Design
NIFT- National Institute of Fashion Technology
New Delhi, IN04.2012
Skills
- Visual Identities, Design Systems, Packaging Design, Illustrations,
- UX-UI Design, Product Design, Web Design, Ethnography
- Typography, Data Visualization, Motion Media Animation
- Adobe Creative Suite, Figma, HTML, CSS, Invision, Sketch, Unreal Engine
- Wordpress, Contentful, Webflow, Keynote, Cinema 4D
- Google Analytics, Jira, Tableau, Onedrive
Timeline
Senior Visual Designer
First Acceptance Insurance
07.2022 - Current
Associate Solution Leader
Brane Enterprises
09.2021 - 07.2022
Digital Graphic Designer
First Acceptance Insurance
06.2020 - 07.2021
Brand Designer
The Creative Group
12.2019 - 06.2020
Brand Designer
Stag & Hare
04.2018 - 11.2019
Creative Designer
Bata India Limited
01.2015 - 08.2016
Assistant Designer
Woodland, Aero Club
07.2012 - 12.2014
Master of Arts - Graphic Design & Visual Experience
SCAD- Savannah College of Art & Design
Bachelor of Arts - Design
NIFT- National Institute of Fashion Technology