Divya Lakshmi Kandukuri
Fairfax,VA
Summary
Dynamic marketing and management professional with a proven track record at GMU Center for Community Mental Health, excelling in digital strategy and influencer partnerships. Adept at content creation and visual storytelling, I leverage data analytics to drive engagement and elevate brand presence. Strong leadership skills complement my creative direction expertise, ensuring impactful campaigns.
Overview
4
4
years of professional experience
Work History
Marketing & Communications Intern
Easy Transfer
01.2025 - Current
- Supported team members in creating presentations for students.
- Optimized social media campaigns, increasing engagement.
- Supported integrated communications initiatives across global teams.
- Managed email communications to ensure timely updates to students.
Influencer & Content Creator
Self-employed
01.2022 - Current
- Developed a digital brand amassing 1M+ followers on TikTok and Instagram
- Produced high-performing video content across beauty and fashion verticals
- Secured and executed brand partnerships, managing end-to-end creative direction
Social Media Manager
GMU Center for Community Mental Health
08.2023 - 05.2024
- Directed content strategy and visual branding across digital platforms
- Elevated engagement metrics through trend analysis and audience insights
- Executed outreach campaigns to promote mental health initiatives
Creative Production Lead & Stylist
Private Music Videos
01.2023 - 01.2024
- Lead actress and creative director for two independent productions
- Directed styling, makeup, and hair in alignment with visual storytelling
- Collaborated with cinematographers to ensure high production quality
Administrative Assistant
Office of International Programs, GMU
01.2022 - 01.2023
- Delivered high-level customer service to international students
- Managed event logistics and front desk operations
- Resolved student concerns with professionalism and cultural awareness
Education
B.S. - Business Management
George Mason University – Costello College of Business
Fairfax, VA01-2025
Skills
- Digital and social media strategy
- Influencer marketing and partnerships
- Content creation for TikTok, Instagram, and YouTube Shorts
- Creative direction and styling
- Video editing (CapCut, InShot, iMovie)
- Adobe Creative Suite proficiency
- Canva expertise
- Trend forecasting and campaign planning
- Visual storytelling techniques
- Data analytics
- Leadership skills
Leadership & Creative Involvement
- President, GMU Bollywood Fusion Dance Team
- 2023 – 2024
- Led choreography, styling, and performance planning for a 15+ member team
- Represented GMU at intercollegiate dance competitions and cultural festivals
- Managed creative direction, social media promotion, and event coordination
Accomplishments
- Miss India DMV runner-up (2024)
- Deans list (Summer 2023)
Languages
English
Native/ Bilingual
Telugu
Native/ Bilingual
Hindi
Native/ Bilingual
Timeline
Marketing & Communications Intern
Easy Transfer
01.2025 - Current
Social Media Manager
GMU Center for Community Mental Health
08.2023 - 05.2024
Creative Production Lead & Stylist
Private Music Videos
01.2023 - 01.2024
Influencer & Content Creator
Self-employed
01.2022 - Current
Administrative Assistant
Office of International Programs, GMU
01.2022 - 01.2023
B.S. - Business Management
George Mason University – Costello College of Business
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