Diya Patel

Hello! I’m Diya Patel, a junior at the University of Texas at Arlington, majoring in Public Relations and minoring in Marketing. I’m passionate about the intersection of creativity and strategy, especially within the worlds of fashion, beauty, and wellness. My recent experience as a Social Media Marketing Intern with The Plug Drink allowed me to develop and manage content across platforms like Instagram, TikTok, and Twitter, while also working closely with influencers, and tracking engagement metrics to improve brand visibility. I excel at trend research and community engagement, and I enjoy turning ideas into campaigns that resonate with real audiences. With strong communication skills and a deep understanding of digital culture, I aim to build a career in brand strategy, social media management, and PR. My ultimate goal is to launch my own marketing firm to help brands grow through meaningful, trend-forward engagement.

• Google Digital Marketing, in progress
• Meta Blueprint, 2024
• Generative AI: Introduction and Applications — IBM & Coursera, Feb 2025
• Executive Leadership (2019) — LinkedIn Learning, Nov 2024

• UGC Reels Campaign, Created TikToks for a local beverage brand, reaching over 10k views.
• UTA Student Org Campaign, Scheduled weekly Instagram posts, increasing engagement by 35%.
• Campus PR Networking Event: Organized a professional networking event at UTA connecting students with PR professionals, resulting in 50+ attendees and strong student engagement.