Annie Piland

• Served as the account owner for several domestic and international multi-million dollar companies in the home care, sports, and entertainment industries.
• Led multiple weekly external meetings with top company executives to devise brand and product strategy.
• Developed impactful brand voice strategies and through targeted segmentation and effective storytelling.
• Interpreted large data sets regarding engagement, conversion, and other KPIs to identify recommendations and areas of opportunity for clients and stakeholders.
• Pioneered the initiative to track quality conversions across paid and SEO efforts to manage campaigns that supported a decrease in cost per lead form and cost per other conversions through keyword strategy and improving ad relevance.
• Managed a full-funnel, omni-channel marketing strategy that increased ROAS by 20%, conversions by 39%, and clicks by 57%.
• Met $11M+ p/a revenue goals by creating, monitoring, and implementing net profit forecasts/budgets and monthly reconciliation efforts.
• Employed digital media ads across Google Ads, Facebook/Instagram Ads Manager, and Amazon Seller Central.
• Served as head liasion between internal networks included marketing, fiannce, operations, and design to streamline communication and performance.
• Identified highest-performing inventory to create effective campaigns, and engaged customer segments through extensive consumer analysis.
• Previous clients included FOX Sports, MiLB, CBS, Warner Brothers, Paramount, kela, and Bauerfeind.

• Grew a photography company from scratch to profitability through creative leadership, technical expertise, and client-focused service.

• Manages sales, marketing, customer operations, vendor relationships, and supplier relationships on a day-to-day basis.

• Embeds the brand voice and image across all marketing and promotional campaigns/materials to drive loyalty.

• Builds social media strategies around influential media assets.

• Elevates sales by 48% YOY employing a mix of organic and paid ad strategies.

• Services a diverse client portfolio with high-calibre photography solutions, specializing in weddings, senior portraits, and branding campaigns, for businesses, public figures, and fashion industry professionals.

• Leads the design and execution of creative shoots (in-studio and outdoor) by identifying and implementing effective lighting techniques to create compelling visual assets.