Darren Kurre

Proactive and versatile full-stack designer with 20+ years of experience creating impactful digital products and brands. Specializes in UX/UI/IXD, creative direction, and visual design across web, mobile and OTT products and platforms as well as digital marketing and omnichannel experiences using tools such as Figma, Axure, and Adobe CC. Proven ability to deliver user-centric solutions that enhance performance and drive business transformation. Possesses strong problem-solving abilities and a proven track record of fostering strong relationships with clients and team members alike. Focused on supporting team success through mentoring and collaboration while achieving positive results.

• AI Prompt Engineering
• Full Stack Design
• UX/UI Design
• Mobile & OTT App Design
• Web Design
• Interaction Design
• IA User & Product Research
• Usability & User Testing
• Marketing
• Branding
• Omnichannel Experiences
• Animation & Motion Graphics
• Video Production
• Illustration
• 3D Modeling
• Sound Design

• Team Leadership and Collaboration: Supervised, mentored, led and collaborated with both internal and external teams of nearly 40 people across product, marketing, design (both visual and UX) and development teams leading to successful launches of multiple mobile, tablet, and OTT apps as well multiple responsive web products and experiences.
• Mobile App Transformation: Transformed a poorly rated 1-star mobile app into a highly acclaimed 4.8-star app within 3 months which received recognition for being “One of Time Magazines Best Apps of The Year So Far”. Conducted extensive user research, testing and analysis sessions, re-architected navigation systems, expanded its features and extended availability to OTT devices, resulting in nearly a 600% increase in downloads and usage within seven months.
• SVOD Service Launch: Led the design and launch of The Great Courses Plus, a subscription-based streaming service. Achieved a 75% sign-up rate among the targeted user base, with 42% converting to paid members. Utilized user research, testing and feedback to design a platform that satisfied customer needs and preferences, increasing user engagement and revenue.
• Lean & Robust Prototyping: Gleaned user feedback enabling us to pivot early and often with a data-driven, test and learn mindset prior to committing anything to code by designing and testing both low and high fidelity prototypes created in Figma, Axure and Adobe XD.
• Data-Driven Design Solutions: Resolved issues and discovered multiple areas for improvement for web, OTT and app products through multiple methods of user research and testing including A/B testing, in lab testing and observation, remote unmoderated user testing, card testing, guerilla testing, card sorting and surveys.
• Discovery, Engagement, and Sales Optimization: Reduced cart abandonment by nearly 100% and increased checkout rate to nearly 80% through effectively researching, testing, optimizing and designing the customer journey from initial discovery through final purchase.
• Website Overhaul: Modernized an outdated website selling physical media products into a digitally focused platform. Introduced digital downloads, streaming and a subscription-based model. Revamped product presentation, and improved course categorization, leading to improved course discovery efficiency and expanding the customer base to a much younger demographic.