D. L. Dion GeBorde
Vancouver
Summary
Qualified Digital Marketing professional with track record of achieving impressive results through effective collaboration with internal and external stakeholders. Expert in designing, delivering, and enhancing websites, SEO strategies, and digital marketing campaigns driving significant traffic and high conversion rates. Lifelong learner with a passion for making things work better.
Overview
20
20
years of professional experience
Work History
Account Manager III
ZoomInfo, Inc (fka DiscoverOrg)
09.2014 - 12.2022
- Promoted from Customer Success Manager 6/2019
- Customer Success Manager (From Senior Account Executive 9/2018)
- Senior Account Executive (9/2014 to 9/2018)
Strategic and Digital Marketing Consultant / Managing Partner
Prosperity with Purpose, LLC
02.2011 - 06.2021
- Achieved multiple first-page rankings in Google for critical local search engine optimization (SEO) keywords that drove over $100,000 annual walk-in traffic revenue to a brick and mortar, independent retail store
- Designed, wrote copy for, and implemented a landing page with a 76% opt-in rate, higher than industry 'gurus.'
- Built and hosted WordPress business and membership sites for visibility and lead and revenue generation
- Increased website engagement 25% through strategic insights, user-experience design and copywriting
- Worked with client stakeholders to improve sales and marketing strategy, leading data-driven transformation
- Analyzed market trends and visitor buying intent to identify new keywords that increased market share
- Acquired high domain authority backlinks to achieve page one rankings and increase website traffic
- Employed Facebook, Facebook Power Editor, Google Adwords, Google Content Network, and Google Analytics to design funnels from pay per click (PPC) and search engine marketing (SEM) ads and banners to landing pages
- Wrote and administered multi-touch email sequences for database nurturing as well as for specific campaigns
- Produced and tested SEO content including blog posts, articles, social media, press releases, citations and videos
- Performed all daily tasks of multi-channel online marketing for five clients concurrently, including copywriting, on-page and off-page SEO, social media, banners, email marketing and product launches
- Executed all marketing, sales, finances, administration, and service delivery for limited liability corporation
Business Development Consultant / Trainer / Owner
Insight to Advance
01.2003 - 12.2010
- Beat controls for sales copy 46% of the time, while increasing actual profits from direct mail campaign by 500%
- Conceived, crafted, tracked, managed, split tested, and enhanced sales copy for B2B and B2C direct mail campaigns, brochures, and space, classified, and radio advertising
Education
Bachelor of Arts - Psychology, English
Rutgers College, Rutgers University
New Brunswick, NJSkills
- Proficient in Microsoft Office 365
- Google Workspace Proficiency
- WordPress Development
- Data Analysis with Google Analytics
- Canva Proficiency
- Competitive Analysis Expertise
- Email Marketing Expertise
- Digital Engagement Strategy
- Zapier Automation Expertise
- Marketing Technology Implementation
- Statistical Data Evaluation
- Search Engine Optimization
- User Experience Design
- Teamwork and Collaboration
- Digital Marketing
- Content Strategy and Creation
- Social Media Management
Timeline
Account Manager III
ZoomInfo, Inc (fka DiscoverOrg)
09.2014 - 12.2022
Strategic and Digital Marketing Consultant / Managing Partner
Prosperity with Purpose, LLC
02.2011 - 06.2021
Business Development Consultant / Trainer / Owner
Insight to Advance
01.2003 - 12.2010
Bachelor of Arts - Psychology, English
Rutgers College, Rutgers University
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