D’Marco Saunders
Dedham,MA
Summary
Results-driven Content Marketing Specialist with a proven track record of success in curating, analyzing, and optimizing content strategies. Skilled in aligning content with updated messaging and target audience preferences, while leveraging data insights to identify high-traffic content. Effective in overseeing content and operations for blogs and podcasts, with a passion for elevating marketing professionals through CMO certification programs. Committed to sustaining active curation and content management, ensuring continuous delivery of high-quality content.
Overview
6
6
years of professional experience
Work History
Content Marketing Specialist
Planful
03.2023 - Current
- Transitioned to product marketing team, adeptly aligning content with updated messaging and target audience preferences.
- Performed content data analysis utilizing Google Analytics to identify high-traffic content pieces suitable for evergreen content selection.
- Efficiently executed content and asset migration from previous website domain to new platform using WordPress.
- Effectively oversaw content and operations for Planful Blog and Being Planful podcast.
- Directed and facilitated CMO certification program, elevating skills and expertise of marketing professionals.
- Sustained active curation and content management for "The Next CMO," ensuring ongoing high-quality content creation.
Community Marketing Specialist
Planful
09.2022 - 03.2023
- Curated messaging for successful digital marketing campaigns and initiatives, ensuring brand consistency and effective communication with target audience.
- Built and executed strategies to enhance brand awareness and engagement, resulting in increased community participation.
- Leveraged organic community membership to generate $125,000 in organic pipeline and potential ARR during Q1 2023.
- Managed CMO certification program to enhance marketing professional's skills and expertise.
- Moderated workshops to facilitate learning and skill development for marketing professionals.
- Conducted comprehensive market research and analysis to gain insights into target audiences, industry trends, and consumer behavior
Digital Marketing Specialist
Plannuh
10.2021 - 09.2022
- Built and executed strategies to enhance brand awareness and engagement, resulting in increased community participation.
- Successfully managed The Next CMO community, overseeing its growth to over 5500 members.
- Implemented CMO certification program to enhance marketing professional's skills and expertise.
- Managed CMO certification program to enhance marketing professional's skills and expertise.
- Moderated workshops to facilitate learning and skill development for marketing professionals.
- Created and managed social media content with innovative brand messaging to support company initiatives.
- Created compelling and valuable content across multiple formats, including blog posts, articles, and promotional contest
- Collaborated with SEO vendor to implement best practices and optimize website content, resulting in increased domain authority and click-through rates (CTR)
Business Development Representative
Plannuh
05.2021 - 10.2021
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Expanded business through effective network development, identifying new, and prospective clients.
- Developed business pipeline for Inside Sales Representatives.
- Utilized knowledge of industry trends to develop value-added solutions and approaches for target audiences.
- Utilized CRM for managing prospective accounts
Business development representative
Everquote
12.2019 - 05.2021
- Everquote
- Created and Generated a multi-level prospecting plan for new business opportunities
- Monitored and managed the growth goals 250 client accounts per week
- Proficient in Saas & CSM platforms such as Groove, Salesforce as well as Outreach
- Participated in weekly forecasting meetings with management to ensure highest performance level was achieved in order to hit monthly goals
- Presented management team with a strategic marketing plan, that would help create pipeline for Inside Sales Representatives using Go-high Level, Facebook ads and google ads
- Demonstrated commitment to growing business through Lead Connection Service product launch, content committee transition to Groove Platform & Q3 Farmers Push
Marketing Coordinator
Goldiata
06.2017 - 05.2019
- Developed and implemented digital marketing strategies for clients which included PPC Facebook campaigns, video campaigns & Email Drip Campaigns
- Collaborated with head of Digital marketing and clients on best practices for social media post via Hootsuite
- Collaborated with head of digital marketing to ensure accurate metrics were analyzed and clients were seeing ROI
- Helped drive brand development of Client Synergy Divorce Solutions by increasing customer reach by 60% & customer engagements by 49% over span of 2 months
- Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for Baltimore market to maximize outreach
- Proficient in website builder Wordpress & design tool Canva
- Experience
Education
Bachelor of Science - Business administration, Marketing, Communication
Bryant University
Smithfield, RI05.2019
Bachelor of Science - Marketing
Bryant University
Smithfield, RI05.2019
Skills
- Microsoft Excel, Microsoft Word, Microsoft PowerPoint
- Promotional Marketing
- Social Media: Facebook, Twitter, Instagram, Snapchat and LinkedIn
- Hootsuite, Social Media Management Platform
- Canva, Graphic Design Tool
- Brand Strategy
- Project Organization
- Search Engine Optimization
- Team Leadership
- Strategic Outreach
- Facebook Manager
- Strategic Networking
- Social Media Content Creation
- Brand Messaging
- WordPress
- Salesforce
- Hubspot
- Google Analytics
Timeline
Content Marketing Specialist
Planful
03.2023 - Current
Community Marketing Specialist
Planful
09.2022 - 03.2023
Digital Marketing Specialist
Plannuh
10.2021 - 09.2022
Business Development Representative
Plannuh
05.2021 - 10.2021
Business development representative
Everquote
12.2019 - 05.2021
Marketing Coordinator
Goldiata
06.2017 - 05.2019
Bachelor of Science - Business administration, Marketing, Communication
Bryant University
Bachelor of Science - Marketing
Bryant University
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