Diamond Mcdowell
Spokane,USA
Summary
Strategic Digital Media Buyer with 6 years of experience executing high-performing campaigns across leading programmatic platforms, including The Trade Desk, StackAdapt, and Roku OneView, as well as Google Ads solutions spanning Search, Display, and YouTube. Demonstrated expertise in audience segmentation, data-driven analysis, and budget optimization to maximize ROI. Skilled in deploying real-time bidding strategies, leveraging advanced demand-side platform (DSP) capabilities, and utilizing Google Ads' robust targeting tools to deliver measurable marketing outcomes. Proven track record of driving growth through precision targeting, creative strategy, and performance optimization.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Digital Operations Specialist
Morgan Murphy Media
09.2022 - 03.2025
- Manage setup and implementation of digital campaigns, including search/PPC, display, OTT, streaming audio, and social media, utilizing both direct and programmatic placement tools
- Oversee campaign bidding strategies within primary Demand Side Platforms (DSPs)
- Implement digital strategies based on client needs and internal directives
- Provide daily management and oversight of assigned campaigns to ensure optimal performance
- Traffic digital creative as needed to ensure proper ad delivery and timing
- Provide post-campaign results to the billing department for accurate tracking and reporting
- Utilize Google Tag Manager (GTM) for pixel implementation, conversion tracking, and troubleshooting
- Employ audience targeting techniques, including custom audiences, lookalikes, 1st & 3rd party data integration, contextual and behavioral targeting, retargeting, and cross-device targeting
- Negotiate and manage Private Marketplace (PMP) deals with premium publishers to secure inventory for high-impact placements
- Develop data-driven forecasting models using platform insights from The Trade Desk, StackAdapt, and Google Ads to predict campaign performance, spend pacing, and audience reach
- Proficient in setting up and managing geo-fencing and geo-framing campaigns using platforms like The Trade Desk and StackAdapt for localized marketing
- Manage budget allocation and pacing to ensure efficient campaign delivery within established parameters
- Conduct creative testing and optimization to improve performance and drive higher engagement
- Traffic digital creative as needed
- Provides campaign results upon completion
Digital Media Specialist
Brand It Advertising
11.2021 - 01.2022
- Create, manage and publish to digital platforms such as Google, Facebook, LinkedIn, and YouTube
- Strategise, manages and optimizes high-performing media campaigns to increase followers and reach specific goals and metrics
- Provides campaign results upon campaign completion of flight
- Create proposals to clients for campaign approval, as well as purchase orders and final billing
- Stay on top of PPC and other digital platform trends, practices and techniques
Digital Media Buyer
Power Marketing
09.2020 - 11.2021
- Manages the setup and implementation of digital campaigns including, but not limited to, search/PPC, display, OTT, streaming audio, social media, etc., using a mix of direct and programmatic placement tools
- Manage campaign bidding strategies within primary Demand Side Platform
- Implements digital strategies directed by client needs and internal directives
- Provides daily management and oversight of assigned campaigns
- Traffic digital creative as needed
- Provides campaign results upon completion to the billing department
- Reports issues and works towards finding solutions pertaining to campaigns with the Digital Director
- Provides insight regarding campaign management challenges and successes for the benefit of the team
- Interface with clients as needed or requested
Digital Media Specialist
DigitAll Solutions
05.2017 - 09.2020
- Co-manage and publish to digital platforms such as Google, Facebook, Bing, Amobee & Oracle
- Manage and monitor Search, Display & Video campaigns for optimization
- Manage multi million dollar budgets for all ad campaigns
- Establish consistent reporting and monitor analytics
- Monthly Toyota reporting implementation for customer dashboards
- Strategise, manages and optimizes high-performing social media campaigns to increase followers and reach specific goals and metrics
- Oversee and manage all digital campaign budgets, KPIs, ROI, traffic, and analyze trends to determine campaign success
Medicare UFR Setups
Lincare, Inc
07.2015 - 10.2016
- Verifying and setting up accounts for billing to insurance companies
- Qualification
- Verifying and processing patient equipment for pickups
- Entry of medical necessity to release billing
- Communication with the centers on medical documentation needed for billing of equipment
- Entry of patient scripts
- Responsible for designated areas of the daily drop ship reports
- Closing work batches daily
- Reduces held sales
- Filing of patient charts, completion and processing patient transfers
- Various/miscellaneous tasks or projects assigned by lead or supervisor
Document Control Clerk II
Jamco America
11.2014 - 03.2015
- Collect and process original or revised QMS documents in paper and/or electronic versions and release documents
- Notify and/or distribute documents to affected internal or external parties, including shipment or mailing in the specified media to external parties as needed
- Update and maintain indices, including original electronic and/or paper QMS documents to ensure accuracy and compliance with regulatory requirements
- Respond to requests for copies of QMS documents
- Operate standard office equipment (PC, copier, scanner into Laser Fische)
- Scan QMS records into electronic format for archive, storage and retrieval
Administrative Assistant
K&N Electric Motors
08.2013 - 08.2014
- Assisting with coordinating the flow of material, work orders and people
- WA Department 18 job setup, input of daily employee hours for both K&N & Administrative Assistant
- ME, maintain labor card file box & shop roster for reconciling timecards
- Creates delivery tickets for shipping, update active jobs, creates and distributed JCD reports for IE jobs and closes jobs
- Maintained and updated shop schedules
- Sets up jobs (folder template) and maintained, created fabrication job folders as directed by manager, handled shipping schedules and assisted with tracking specific job types with average labor hours
- Preparation of folders for shipping/invoicing, assisted Shipping/Receiving with job labels, completed and distributed meeting minutes as needed, provided assistance to project managers such as O&M's, organized and maintained filing system for manufacturing job files
- Invoicing customers through ACS
- Assisted in other areas of the office performing other duties as assigned by office manager
- Switchboard when coverage was needed
- Identified and resolved problems in a timely manner, responded promptly to address customer needs
Education
Some College - Criminal Justice
Everett Community College
Everett, WAHigh School Diploma -
Cascade High School
Everett, WA06-1996
Skills
- The Trade Desk
- Stackadapt
- Roku oneview
- Google Ads
- Search
- Display
- YouTube
- Meta Ads Manager
- LinkedIn Ads
- Google Tag Manager (GTM)
- Pixel implementation
- Conversion tracking
- Troubleshooting
- Custom Audiences
- Lookalikes
- 1st Party Data Integration
- 3rd Party Data Integration
- Contextual targeting
- Behavioral targeting
- Retargeting
- Cross-Device Targeting
- Private Marketplace (PMP) Deals
- Geo-Fencing
- Framing Technology
- Budget allocation
- Pacing
- Creative testing
- Optimization
- Operations management
- Performance monitoring
- Strategic planning
- KPI tracking
- Operational reporting
- Time management
- Forecasting
- Task prioritization
Certification
- The Trade Desk Edge Academy Certified: executive program
- The Trade Desk Edge Academy Trading essentials: Kokai
- StackAdapt Platform Certification
- Roku OneView Certification
- Google Ads Search & Display Certification
Skills
The Trade Desk, StackAdapt, Roku OneView, Search, Display, YouTube, Meta Ads Manager, LinkedIn Ads, Google Tag Manager (GTM) - Pixel implementation, Conversion tracking, Troubleshooting, Custom Audiences, Lookalikes, 1st & 3rd Party Data Integration, Contextual, Behavioral, Retargeting, Cross-Device Targeting, Negotiated PMP deals with premium publishers to secure inventory for high-impact placements, Proficient in setting up and managing geo-fencing/framing campaigns using platforms like The Trade Desk and StackAdapt, Manage budget allocation and pacing to ensure efficient campaign delivery within established parameters, Conduct creative testing and optimization to improve performance and drive higher engagement.
Timeline
Digital Operations Specialist
Morgan Murphy Media
09.2022 - 03.2025
Digital Media Specialist
Brand It Advertising
11.2021 - 01.2022
Digital Media Buyer
Power Marketing
09.2020 - 11.2021
Digital Media Specialist
DigitAll Solutions
05.2017 - 09.2020
Medicare UFR Setups
Lincare, Inc
07.2015 - 10.2016
Document Control Clerk II
Jamco America
11.2014 - 03.2015
Administrative Assistant
K&N Electric Motors
08.2013 - 08.2014
Some College - Criminal Justice
Everett Community College
High School Diploma -
Cascade High School
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