DEEPA MUNGARA
Marketer
Austin,TX
Summary
Experienced B2B demand generation leader with 15 years of success in SaaS, AI, and hardware marketing. I specialize in ABM, pipeline acceleration, and multi-channel growth strategies that scale revenue and drive customer adoption. Proven track record of optimizing enterprise and PLG funnels, reducing CAC, and increasing LTV through data-driven marketing and automation. Looking for my next opportunity to lead high-impact demand generation and growth marketing initiatives.
Overview
15
15
years of professional experience
Work History
Marketing Director, Demand Generation
Particle
San Francisco, CA
08.2020 - 02.2025
- Conceptualized high-impact content such as white papers, blogs, webinars, and videos to establish authoritative thought leadership.
- Collaborated with trade associations to design and implement demand generation initiatives in pump, oil & gas, micromobility, and agtech sectors.
- Defined and implemented refined lifecycle stages in collaboration with operations, effectively bridging B2C and B2B customer journeys.
- Spearheaded Demandbase ABM campaigns, catalyzing a 30% improvement in enterprise funnel progression across key stages.
- Collaborated with C-suite executives on audience identification, positioning, and messaging for new cellular, Wi-Fi, NTN, and LoRaWAN hardware products.
- Developed effective e-commerce campaigns, reaching full presale targets for Satellite and AI devices.
- Created audience segments, conducted surveys, and optimized the developer signup journey to boost device activations, growth subscriptions, and PQLs.
- Increased virtual user conference participation, reaching an audience of over 4,000 developers and IoT executives.
Senior Manager, Demand Gen & Partnerships
PubNub
San Francisco, CA
02.2017 - 10.2019
- Designed and launched AWS, Microsoft Azure, IBM, and 30 partner programs in the first six months
- Managed multiple concurrent projects, timelines, and resources to ensure on-time go-to-market (GTM) launches for online gaming, SAAS, IoT, e-commerce, healthcare, and fitness
- Collaborated with sales, product, and operations to create lifecycle stages and define measures and insights
- Partnered with C-Suite to drive the 12-month strategy with global customers in 25+ countries
- Created the first ABM digital and gifting programs, leading to the first closed deals from the top 100 targets
- Executed highly successful campaigns driving growth of 3x web traffic, 2x registrations, and 2x trials
Marketing Manager, Partnerships and Events
Houzz
Palo Alto, CA
12.2013 - 11.2016
- Implemented comprehensive lifecycle strategy to enhance pipeline generation from leads obtained via industry events and conferences targeting SMBs in architecture, interior design, and construction.
- Directed content, email, and landing page design, implementation, and strategy for Houzz professionals' partner marketing program, boosting trade revenue by 40%.
- Trained and supported a skilled group to accomplish 1000 events within the first year.
- Increased advertising revenue 10x through strategic optimization of tradeshow expenditures.
- Delivered key industry insights to audiences ranging from 10 to 2000 home professionals at 200 events.
Head of Sales, Operations Team Leader
DrChrono
Mountain View, CA
08.2011 - 08.2013
- Expanded ARR from 180k to 3M by spearheading strategic planning and optimizing sales operations.
- Generated blog entries and organized weekly webinars to increase MQL numbers.
- Recruited and trained a team of 6 sales reps with no prior health tech sales experience
- Executed partner marketing programs with Apple, Square, Box.com, Mayo Clinic, and Emdeon, resulting in free in-store events, webinars, publication features
Marketing and Member Relations Associate
Foundation to Support Animal Protection
Oakland, CA
08.2010 - 08.2011
Education
Bachelor of Arts (BA) - International Relations
MOUNT HOLYOKE COLLEGE
Skills
- B2B Demand Generation
- Team Leadership
- Public Speaking
- Strategic Partner Marketing
- B2C E-Commerce Campaigns
- Lifecycle Operations
- Sales Enablement
- PLG Strategies
- Social Media Marketing
- Media Relations
- ABM Campaigns
- Consumer Insights Research
- Pipeline Management
- Event Marketing
Recommendations
- Smart with a great work ethic is what comes to mind when I think about Deepa. I had the privilege of working with her for nearly 3 years while she was at PubNub, and would work with her again any time. I was particularly impressed with her ability to multitask while staying focused on priorities and key deliverables. All told, Deepa would be an asset on any team, regardless of company size/maturity. She gets it done. A+., VP of Business and Corporate Development
- Deepa is a driven, creative, and extremely hard-working marketer. I worked with her for 2 years at Houzz, where she was our first Partner Marketing Manager. She set the bar high, quickly establishing great relationships with our partners and creating win/win marketing strategy and campaigns for Houzz and our partners. Deepa's determination and enthusiasm for her work are unparalleled, and I hope to work with her again in the future., Visiting Partner at Pear VC
References
References available upon request.
Timeline
Marketing Director, Demand Generation
Particle
08.2020 - 02.2025
Senior Manager, Demand Gen & Partnerships
PubNub
02.2017 - 10.2019
Marketing Manager, Partnerships and Events
Houzz
12.2013 - 11.2016
Head of Sales, Operations Team Leader
DrChrono
08.2011 - 08.2013
Marketing and Member Relations Associate
Foundation to Support Animal Protection
08.2010 - 08.2011
Bachelor of Arts (BA) - International Relations
MOUNT HOLYOKE COLLEGE
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