Collecting experiences over possessions with friends and family
Dobrila Filipovic
Product Manager In Telco And IT Industries
Pere Todorovic 20, Belgrade
Summary
Results-driven Product Manager with extensive experience in product development and project management within the telecom and IT industries.
Skilled in Agile methodologies, data-driven decision-making, and cross-functional collaboration. Focused on optimizing products, driving revenue growth, and improving customer experience.
Overview
15
15
years of professional experience
2
2
Languages
Work History
Product Manager
Telesign
08.2024 - Current
- Leading development of the Digital Identity product portfolio, focusing on Intelligence as a flagship product with 20% YOY growth.
- Collaborating with global teams (Data Science, Engineering, Finance, Legal) to drive product growth.
- Acting as Product Owner for two Data Science teams, overseeing execution and strategy.
Regional Head, Data Strategy/Bus. Product Manager
Telesign
11.2022 - 08.2024
- Established strategic data partnerships with international telecom providers and A2P aggregators.
- Led supplier evaluation based on commercial potential, regulatory compliance, and data quality.
- Managed data suppliers and partners during evaluation, establishing the foundation for commercial launch (KAM, key data metrics, revenue sharing, data residency).
Product Manager
Yettel Serbia Ltd. (ex Telenor Serbia Ltd.)
01.2022 - 11.2022
- Led the launch of Hipernet OTT TV, driving 50K+ users in the first year.
- Defined Digital TV and Fiber Internet vision and roadmap, aligning features with company goals.
- Conducted market analysis and forecasting, tracking core KPIs (user base, revenue, profitability).
Senior Product Manager
A1 Serbia Ltd. (ex Vip Mobile Serbia Ltd.)
05.2021 - 01.2022
- Redesigned portfolio, launching A1’s first kids and senior postpaid tariffs.
- Part of Agile team for Marketing Automation, enhancing data-driven campaigns.
- Led cross-functional teams (30+ members) to execute go-to-market strategies.
Rebranding Stream Lead
A1 Serbia Ltd. (ex Vip Mobile Serbia Ltd.)
10.2020 - 04.2021
- Oversaw app development and user base 50% growth for prepaid, business, and residential postpaid segments.
- Developed and managed project plans, defining work packages, aligning tasks, and ensuring timely delivery.
Product Manager
A1 Serbia Ltd. (ex Vip Mobile Serbia Ltd.)
06.2020 - 04.2021
- Executed go-to-market strategies, achieving top acquisition results in 2019 and 2020.
- Defined and developed product from concept to launch, including business case creation.
- Led cross-functional teams (IT, Legal, Finance, Sales, UX/UI).
Product Marketing Associate
A1 Serbia Ltd. (ex Vip Mobile Serbia Ltd.)
06.2018 - 05.2020
Marketing Manager
WolkAbout Ltd.
01.2017 - 03.2018
- Built online presence for IoT platform, growing community to 4K+ followers without allocated budget.
- Led website development and content strategy.
- Supported HR initiatives, event planning, and internal communications.
Research Consultant
GfK Serbia Ltd.
09.2013 - 12.2016
- Managed research projects for major clients (Eurobank Direktna, Delhaize Serbia, Mercator S, Erste Bank, AIK Bank, and Molson Coors).
- Provided data-driven insights and strategic recommendations.
Fieldwork Coordinator
GfK Serbia Ltd.
03.2011 - 08.2013
- Organized and supervised research projects, ensuring adherence to fieldwork procedures.
- Built and maintained an interviewers' network, leading recruitment, training, and development.
External Associate
GfK Serbia Ltd.
10.2009 - 03.2011
- Conducted fieldwork quality assurance, including questionnaire checks and telephone verification .
Education
Bachelor of Arts (BA) - Economics
Faculty of Business Studies
Skills
Product Lifecycle Management
Data-driven Decision Making
User Research & Analytics
Cross-functional Team Leadership
Program And System Skills
- Jira
- Confluence
- Miro
- Microsoft Teams
- Slack
- Zoom
Interests
Hiking junkie
Beer lover
Travelling enthusiast
Dog fan
Fitness addict
Movie and TV show buff
Book reader
Timeline
Product Manager
Telesign
08.2024 - Current
Regional Head, Data Strategy/Bus. Product Manager
Telesign
11.2022 - 08.2024
Product Manager
Yettel Serbia Ltd. (ex Telenor Serbia Ltd.)
01.2022 - 11.2022
Senior Product Manager
A1 Serbia Ltd. (ex Vip Mobile Serbia Ltd.)
05.2021 - 01.2022
Rebranding Stream Lead
A1 Serbia Ltd. (ex Vip Mobile Serbia Ltd.)
10.2020 - 04.2021
Product Manager
A1 Serbia Ltd. (ex Vip Mobile Serbia Ltd.)
06.2020 - 04.2021
Product Marketing Associate
A1 Serbia Ltd. (ex Vip Mobile Serbia Ltd.)
06.2018 - 05.2020
Marketing Manager
WolkAbout Ltd.
01.2017 - 03.2018
Research Consultant
GfK Serbia Ltd.
09.2013 - 12.2016
Fieldwork Coordinator
GfK Serbia Ltd.
03.2011 - 08.2013
External Associate
GfK Serbia Ltd.
10.2009 - 03.2011
Bachelor of Arts (BA) - Economics
Faculty of Business Studies