Dolly Kaur

• Oversee the brand's global media strategy and communications calendar for all product categories, driving high impact collection launches to ensure the brand is preeminent in share of voice across print, digital and social channels
• Manage the strategic development and execution of multiple key PR initiatives and events from a global and regional level simultaneously
• Drive strategic development of PR materials and assets, including conception and ideation, ensuring toolkits meet global PR objectives and regional requirements
• Develop and analyze PR and coverage reporting with quantitative and qualitative analysis to demonstrate impact of all initiatives
• Work with the Global Events team on conception and ideation of PR event programs to support new product launches and amplifying key existing products and collections
• Supervise a team of three direct reports, effectively leading and motivating to achieve project goals and deadlines in a fast-paced environment
• Lead the development of annual budget for the department and maintain throughout the year.

• Lead the creation, conception and execution of strategic planning for new launches with responsibility of brand positioning and core messaging for all regions using a 360 approach
• Oversaw the planning and execution of PR and Influencer events (Fashion Week, A-list Events, Press/Influencer Destination Trips, Store Events, etc.)
• Created compelling, targeted PR and influencer strategies, communication toolkits and dossiers, event materials, Q&As, scripts and internal communication materials
• Managed the global fiscal budget, invoice tracking, influencer contracts and fee negotiations ensuring accuracy and reconciliation

• Worked in tandem with the Global Communications Director to evolve the global PR and influencer strategy, conducting research to support communications plans and objectives
• Fostered strong collaborative relationships with cross-functional teams, regions and brands working cooperatively on 360 ideas
• Liaised and served as a point of contact for all regional and international teams, providing day-to-day guidance on communication efforts, planning calendars and local executions of PR programs
• Lead, organized and executed the implementation of all global and regional PR events while, directing the production team to fulfill the brand vision

• Oversaw the execution of global and regional PR strategies and programs, monitoring and analyzing communication metrics to measure effectiveness
• Briefed and collaborated with the creative team for design and execution of press boxes for upcoming fiscal launches
• Drafted brand press release and look book materials based off the differing needs of the regional markets

Clients include: KILIAN, di Parma, Susanne Kaufmann, New York Dermatology Group, Augustinus Bader, Royal Fern, MEMO Paris Group

• Collaborated with International Global Vice President and Senior Account Director to create and implement individualized strategies for all clients
• Composed creative and engaging product pitches and mailings, producing editorial and social media hits
• Effectively corresponded with Karla Otto international teams to ensure seamless communication with mutual clients

Clients Included: Acqua di Parma, Penhaligon’s, Susanne Kaufmann, New York Dermatology Group, Augustinus Bader, Royal Fern, MEMO Paris Group

• Maintained and updated media lists for outreach efforts, ensuring accurate targeting of relevant journalists and influencers
• Composed bi-weekly and monthly editorial reports as well as event-specific reports to highlight KPIs and the performance of significant initiatives

Clients Included: SACHAJUAN, David Mallett, Verso, Captain Blankenship, Meow Meow Tweet, PLANT Apothecary, FIG+YARROW, Alima Pure

• Supported agency across all functions including media reporting and tracking, event coordination, inventory maintenance and administrative responsibilities
• Cultivated close working relationships with editors to secure items in top-tier outlets