Dolores Broderick

• Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems and following up with potential and existing clients.
• Identify business researching and analyzing sales options.
• Sold Data-driven products by establishing contact and developing relationships with prospects; recommending solutions.
• Tracked and maintained orders to guarantee prompt and successful delivery of merchandise to customers.
• Maintain relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements.
• Identify product improvements or new products by remaining current on industry trends, market activities, and competitors.
• Contribute to team effort by accomplishing related results as needed opportunities by identifying prospects and evaluating their position.
• Performed duties and provided service in accordance with established operating procedures and company policies.
• Monitored and tracked campaigns to determine effectiveness and future changes.

Management of Production Group for the processing of orders and counts within a team under quality control guidelines or the processing of Data and Email Marketing orders and deployment setup and execution services within a quality control manner for Merit clients.

• Worked with List managers on Cross Sell and Upsell of in house orders.
• Control of all orders billed for month end budgets.
• Customer Service Support Meeting Team Leader.
• Account management within Direct Marketing & Lead Generation.
• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
• Leveraged marketplace trends to create solutions and refine business strategies.

• Responsible for comprehensive management and development of 25 leading US consumer and business accounts.
• Facilitate win-win data acquisition agreements between publishers and advertisers for online and offline direct response campaign performance.
• Create sales collateral, marketing plans, budgets and campaign strategies for direct advertisers, media buyers and list brokers.
• Assist in development of internal processes and coordinate projects involving marketing, finance, technology and production teams.
• Supports senior and executive management with branding initiatives, annual client reviews, vertical market research and insights.
• Resolved issues quickly to maintain productivity goals.
• Developed creative presentations, trend reports, kitted assets and product data sheets.
• Analyzed market trends and competitive landscape to understand opportunities and potential value.
• Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
• Deployed well-coordinated campaigns, events and public relations strategies to promote brand.

Email Marketing Team Leader responsible for client retention and order and count processing ensuring deployment of client campaigns are deployed within client guidelines.

• Email Data division month end revenue goals.
• Updating reference materials of List Rental data files.
• Sales - Cold Call and Upselling customers
• Directed sales support staff in administrative tasks to help sales reps close deals.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Managed and motivated sales team to increase revenue.
• Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
• Monitored and coordinated workflows to optimize resources.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
• Reduce costs through client and distributor price negotiations.
• Marketed Lead Contact Data sets to targeted audience at trade shows and events.
• Increased customer satisfaction by resolving issues
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork
• Demonstrated respect, friendliness and willingness to help wherever needed