Summary
Overview
Work History
Education
Skills
Timeline
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Dominic Diaz

Pelham,AL

Summary

Dynamic leader and award-winning golf professional with a proven track record at Mountain Brook Club, enhancing total sales by over 8% through innovative merchandising and buying strategies. Excelled in staff development and relationship building, while being a proven player, achieving Assistant PGA Player Of The Year and Assistant Professional of the Year. Expert in problem-solving and conflict resolution, driving significant improvements in golf operations and member satisfaction.

Overview

12
12
years of professional experience

Work History

Lead Assistant Professional

Mountain Brook Club
03.2022 - Current
  • Built strong relationships with members through positive attitude and attentive response.
  • Outside staff manager. Mentored and guided employees to foster proper completion of assigned duties, while ensuring proper attitudes and care of our members.
  • Responsible for the buying and receiving of all merchandise within our golf shop. Sales have increased every year since my arrival, with 2023 being the first year in club history to reach $500k in sales, with 2024 on track to exceed $530k in sales. This has mainly been due to changing our buying techniques, while also bringing new ideas within our golf shop. i.e hat sales have increased over 400% from 2023 to 2024.
  • In charged of all men's tournaments within the club. This includes building the event in Golf Genius, sending out pairings and tournament information and finally scoring.
  • 2023 Assistant PGA Championship-Champion
  • Made cut at Assistant PGA National Championship
  • 2023 Assistant Player Of The Year
  • 2023 Assistant Professional Of The Year
  • Qualified for 2024 Assistant PGA National Championship
  • Qualified for 2025 PGA Professional National Championship

Head Golf Professional

Ross Bridge Renaissance Golf Resort and Spa
09.2017 - 03.2022
  • Improved golf course operations by implementing efficient scheduling within budget and staff management techniques.
  • Coordinated a seasonal league tailored towards varying age groups within our membership base.
  • Oversaw junior golf programs, inspiring young players while promoting sportsmanship and teamwork values.
  • Assigned work to staff, set schedules, and motivated strong performance in key areas.
  • While being over all of staff scheduling, as well as the merchandise operation, in my final year we saw over a 200% increase from budgeted net revenue.
  • 2018 Club Car Series Event #1 Winner (ALNWFL PGA)
  • 2018 Merchandiser Of The Year- Resort Category

Assistant Golf Professional

Robert Trent Jones Golf Trail at Oxmoor Valley
03.2015 - 09.2017
  • While being over the outside staff, was in charge of interviewing, hiring, training and scheduling to ensure proper guest services.
  • Managed pro shop operations to ensure efficient inventory control, merchandising, and sales performance.
  • In charge of all inventory. This included receiving hard and soft goods into inventory, tagging, displaying merchandise within the golf shop and getting invoices to accounting in a timely manner.
  • Assisted with the coordination, while also running from start to finish, charity tournaments to support local community initiatives.
  • Assisted our Director of Instruction multiple days of the week with adult and junior golf clinics.

Assistant Golf Professional

Robert Trent Jones Golf Trail at Highland Oaks
03.2014 - 03.2015
  • Managed pro shop operations to ensure efficient inventory control, merchandising, and sales performance.
  • Optimized daily operations by maintaining accurate records of green fees, cart rentals, memberships, tournament registrations, and other transactions.
  • Assisted with the coordination of charity tournaments to support local community initiatives.
  • Coordinated junior golf programs to promote interest in the sport among younger generations.
  • Conducted private lessons focusing on individual player development and improvement.

Outside Service Personnel

Robert Trent Jones Golf Trail at Highland Oaks
03.2013 - 03.2014
  • Maintained cleanliness of golf carts, ensuring a positive experience for all patrons.
  • Enhanced customer satisfaction by efficiently greeting and assisting guests upon arrival at the golf course.
  • Provided exceptional customer service while assisting guests with loading and unloading their golf bags onto carts.
  • Assisted event coordinators in setting up tournaments or special functions at the course, ensuring a successful outcome for all parties involved.

Education

Leisure Studies With Sports Management -

Univeristy of South Alabama
Mobile, AL
08-2011

Skills

  • Training and mentoring
  • Document Management
  • Staff Development
  • Relationship Building
  • Problem-Solving
  • Conflict Resolution

Timeline

Lead Assistant Professional

Mountain Brook Club
03.2022 - Current

Head Golf Professional

Ross Bridge Renaissance Golf Resort and Spa
09.2017 - 03.2022

Assistant Golf Professional

Robert Trent Jones Golf Trail at Oxmoor Valley
03.2015 - 09.2017

Assistant Golf Professional

Robert Trent Jones Golf Trail at Highland Oaks
03.2014 - 03.2015

Outside Service Personnel

Robert Trent Jones Golf Trail at Highland Oaks
03.2013 - 03.2014

Leisure Studies With Sports Management -

Univeristy of South Alabama

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