Communications professional with proven track record of developing and implementing effective communication strategies. Known for fostering team collaboration and achieving impactful results. Reliable and adaptable, skilled in media relations and content development.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Director of Communications
Bridge and Tunnel Communications
10.2006 - Current
Oversee day-to-day publicity for upwards of 25 award-winning clients simultaneously.
Manage dozens of concurrent high-profile campaigns and projects with competing deadlines.
Direct crisis communications for sensitive criminal and civil cases; serve as an official spokesperson, strategize efforts, and control the narratives.
Execute book release campaigns for 20+ New York Times Best-Sellers.
Strategized award-winning Super Bowl TV commercial campaign for ManCrunch which ranks in the Top Ten of All-Time; increased membership to 1,000,000+ in 72 hours.
Director of Communications And Public Relations
Century Public Relations
03.2004 - 10.2006
Strategized and executed personal publicity campaigns on behalf of actors, musicians, authors, and leading experts.
Mitigated crisis publicity efforts on behalf of celebrities and international brands.
Developed comprehensive communication strategies to enhance client engagement and brand visibility.
Led cross-functional teams to execute high-impact public relations campaigns and initiatives.
Managing Director
SSA Public Relations
01.2001 - 01.2004
Oversaw day-to-day publicity for a roster of top entertainment properties and lifestyle brands.
Managed a team of publicists across three offices (LA, NY, UK).
Executed publicity campaigns for TV series syndicated by Hearst Television, OmniMedia, 20th Television, and Associated Television, including Showtime At the Apollo, Martha Stewart Living, Texas Justice, Good Day Live, and B. Smith With Style; Launched here!TV, the first LGBTQ cable channel, and Fox Box (Saturday morning programming block for FOX Television).
Handled unit publicity for the #1 local TV morning show, Good Day LA (KTTV-FOX).
Executed campaigns for top-selling lifestyle brands, including ProActiv and Winsor Pilates which is now the #1 best-selling home fitness program of all time.
Executed campaign for the 'return' of '80s iconic brand, Cabbage Patch Kids highlighted by a take-over of The Today Show with the B52s.
Promoted from Director after 1 year of employment.
Communications Team Lead
Hill+Knowlton Strategies
01.1999 - 01.2001
Executed the first launch of Bluetooth technology in the US on behalf of Motorola.
Strategized, conceptualized, and executed a nationwide social integration campaign for communicating via text messaging in consumers' daily lives on behalf of Motorola. The campaign included the development of the official Texting Language Dictionary, Pop Culture product integration (Will & Grace storyline, music videos, etc.), and the launch on The Oprah Winfrey Show.
Conducted company-wide training sessions for improving media pitching results, identifying media targets, cultivating relationships with members of the media, etc.
Account Executive
Agnes Huff Communications
01.1998 - 01.1999
Executed PR campaign on behalf of Los Angeles World Airports (LAWA) for the multi-billion dollar Gateway Enhancement Project at LAX; media coverage included international, national, regional and local outlets resulting in more than 500 million impressions.
Executed invite-only unveiling event for Gateway Enhancement Project hosted by Los Angeles Mayor James Hahn.
Junior Publicist
GAMEWORKS ENTERTAINMENT LLC
01.1997 - 01.1998
Executed the international launch of the GameWorks brand, including a public debut in Seattle via a special telecast live on MTV featuring a performance by the Foo Fighters.
Strategized star-studded opening events and PR campaigns for GameWorks venues in Seattle, Las Vegas, and Ontario, CA, among others.
Strategized PR campaigns for select new gaming attractions including the Top This Tour (featuring Tony Hawk) for Top Skater. The motion-based simulation game ranked #1 company-wide for nine months following launch.
Special Operations Division - Central Facility Operations Room at MTA Triborough Bridge and Tunnel AuthoritySpecial Operations Division - Central Facility Operations Room at MTA Triborough Bridge and Tunnel Authority