Dominic Reed
San Francisco Bay Area,CA
Summary
Creative leader specializing in social-first storytelling that translates complex ideas into culturally resonant narratives. Experienced directing campaigns, launches, and multi-platform content ecosystems that shape public conversation, influence policy, and grow national audiences. Leads cross-functional creative teams from concept through production — developing brand voice, visual systems, and editorial frameworks across digital platforms. Hands-on maker and director with deep fluency in video production, platform-native storytelling, and AI-enabled creative workflows.
Overview
10
10
years of professional experience
Work History
Digital Marketing Strategist
Brent Leggs & African American Cultural Heritage Action Fund (National Trust for Historic Preservation)
Remote
2024 - Current
- Built the narrative and social storytelling ecosystem for a national cultural preservation leader.
- Developed documentary-inspired storytelling approach centered on cultural memory, identity, and preservation
- Created flagship educational series “Black Architects You Need to Know”
- Directed interviews, scripted shoots, and led production from concept through final edit
- Defined visual language and editorial voice across platforms
- Drove national visibility and media recognition, including Architectural Digest coverage
- Generated 13M+ impressions and 44K+ followers through narrative-driven social strategy
Digital Marketing Lead
Onyx Impact
Remote
02.2025 - Current
- Built social presence from zero for a research and digital innovation organization combating misinformation targeting Black communities.
- Designed culturally grounded storytelling strategy translating complex research into accessible public narratives
- Developed original content franchises including What’s Good, Information Power Lab, and Truth or Trap
- Led concept development, scripting, production, and visual direction across video and social formats
- Established Onyx as a trusted voice in counter-disinformation within one year
- Scaled platform to 12.5M+ impressions and 147K+ followers across platforms
Digital Marketing Strategist
Prosecutors Alliance
Remote
11.2023 - Current
- Directed narrative and social storytelling supporting legislative advocacy and public education.
- Led social creative strategy translating complex legal policy into human-centered storytelling
- Directed documentary-style content including prison visit shoots and interview series
- Led collaborations and live programming, including Instagram Live with Senator Scott Wiener
- Spearheaded digital communications campaigns supporting California legislation, including SB 627
- Campaign communications credited as contributing to successful policy outcomes
Managing Director
Fostering Strategies
Remote
02.2022 - Current
- Lead creative vision, narrative strategy, and social content production across national advocacy, research, and cultural organizations.
- Direct concept development and execution of social-first campaigns translating complex policy, research, and cultural topics into public storytelling
- Lead multidisciplinary creative teams (designers, editors, videographers, strategists) from ideation through production
- Write scripts, develop narrative frameworks, and design recurring content series and editorial formats
- Direct video shoots including interviews, documentary coverage, and on-site storytelling production
- Define brand voice, visual identity, and content systems across client social ecosystems
- Oversee editing and post-production, setting creative direction and final approvals
- Manage integrated campaign launches spanning video, social, and digital platforms
- Serve as senior creative lead and strategic partner across multi-organization portfolios
- Drove 58% internal revenue growth and large-scale audience expansion across client platforms
Digital Marketing Specialist
Fostering Strategies
San Francisco
01.2020 - 01.2022
- Produced and edited video content and social creative for nonprofit organizations
- Developed visual assets and digital storytelling formats
- Managed social platforms and campaign execution
- Increased client reach by 80%+ on average
Freelance Digital Marketing & Creative Production
Self Employed Services
San Francisco
01.2017 - 01.2020
- Led creative direction and digital storytelling for nonprofits and mission-driven organizations
- Produced video content, interviews, and social campaigns
- Built narrative identity and online presence for emerging organizations
- Self-motivated, with a strong sense of personal responsibility.
Education
Bachelor of Science - Business Administration — Marketing
San Francisco State University
San Francisco, CA05.2015
Skills
- Creative direction & concept development
- Social-first storytelling strategy
- Narrative design & editorial voice development
- Video production & shoot direction
- Interview-based and documentary storytelling
- Script writing & narrative structuring
- Visual identity and content system design
- Series and format creation
- Cross-platform content ecosystems
- Audience engagement strategy
- Translating complex ideas for broad audiences
Platforms
Instagram, Facebook, TikTok, LinkedIn, YouTube, X, Threads, Bluesky, Spill, and emerging social platforms
AI-enabled Creative Workflow
ChatGPT, Claude, Gemini
Descript, Veed, Opus Clip, Quso
Adobe Creative Suite AI tools
Canva AI
Figma AI
Professional Experience
Managing Director
Fostering Strategies — Remote | Feb 2022–Present
Lead creative vision, narrative strategy, and social content production across national advocacy, research, and cultural organizations.
- Direct concept development and execution of social-first campaigns, translating complex policy, research, and cultural topics into public storytelling
- Lead multidisciplinary creative teams (designers, editors, videographers, strategists) from ideation through production
- Write scripts, develop narrative frameworks, and design recurring content series and editorial formats
- Direct video shoots, including interviews, documentary coverage, and on-site storytelling production
- Define brand voice, visual identity, and content systems across client social ecosystems
- Oversee editing and post-production, setting creative direction and final approvals
- Manage integrated campaign launches spanning video, social, and digital platforms
- Serve as senior creative lead and strategic partner across multi-organization portfolios
- Drove 58% internal revenue growth and large-scale audience expansion across client platforms
Digital Marketing Specialist | Fostering Strategies | 2020–2022
- Produced and edited video content and social creative for nonprofit organizations
- Developed visual assets and digital storytelling formats
- Managed social platforms and campaign execution
- Increased client reach by 80%+ on average
Freelance Digital Marketing & Creative Production | 2017–2020
- Led creative direction and digital storytelling for nonprofits and mission-driven organizations
- Produced video content, interviews, and social campaigns
- Built narrative identity and online presence for emerging organizations
Creative Production Experience
Directed interviews, documentary shoots, conference coverage, and field storytelling including prison visit filming.
Content Series Created
- Black Architects You Need to Know
- What’s Good
- Information Power Lab
- Truth or Trap
Timeline
Digital Marketing Lead
Onyx Impact
02.2025 - Current
Digital Marketing Strategist
Prosecutors Alliance
11.2023 - Current
Managing Director
Fostering Strategies
02.2022 - Current
Digital Marketing Specialist
Fostering Strategies
01.2020 - 01.2022
Freelance Digital Marketing & Creative Production
Self Employed Services
01.2017 - 01.2020
Digital Marketing Strategist
Brent Leggs & African American Cultural Heritage Action Fund (National Trust for Historic Preservation)
2024 - Current
Bachelor of Science - Business Administration — Marketing
San Francisco State University