Salesforce
Dominic A.Carubba
Sr. Salesforce Consultant
Summary
Complex problem-solver with analytical and driven mindset. Dedicated to achieving demanding development objectives according to tight schedules while producing impeccable code.
Overview
43
43
years of professional experience
13
13
Certifications
Work History
Salesforce Architect
Sales and Technology Consultants, LLC
Atlanta, GA
2018.12 - Current
- Proved successful working within tight deadlines and a fast-paced environment.
- Translated technical concepts and information into terms parties could easily comprehend.
- Designed and developed analytical data structures.
- Supervised work of programmers, designers and technicians, assigned tasks and monitored performance against targets.
- Contributed ideas and suggestions in team meetings and delivered updates on deadlines, designs, and enhancements.
- Created proofs of concept for innovative new solutions.
- Coordinated deployments of new software, feature updates and fixes.
Sr. Salesforce Administrator and Lead Consultant
Sales And Technology Consultants, LLC
Atlanta, GA
2018.12 - Current
- Lead consultant on over 100 CRM implementations.
- Scaled SATC scaled from 1 to 125 clients in first 18 months as owner/operator.
- Created a custom SFDC help desk ticketing system for sales and support users.
- Integrated marketing automation of Salesforce to create a “total lead and revenue tracking system.”
- Conducted bi-weekly presentations to the CEO and top executives.
- SCRUM, Agile, Waterfall, and Just Get it Done project team experience.
Salesforce Administrator
Performance Solutions Center, LLC
Atlanta, GA
2008.08 - 2018.11
- Head Salesforce administrator, APEX developer, and defender of data integrity for over 125 clients.
- Metrics-driven manager of all lead generation campaigns including email marketing automation, search engine marketing, list acquisition, SEO, and live chat.
- Increased total leads by 250%, email click rates by 327%, newsletter signups by 275%, and form fill rates by 42%, with no increase in budget.
- Created and managed all custom fields, validations, workflows, triggers, objects and relationships, permissions, dashboards and reporting, sales processes, campaigns, record types, and applications.
- Wrote and maintained technical and functional specifications to document database intentions and requirements.
- Developed and updated databases to handle customer data.
- Conducted tests to identify issues and make necessary modifications.
- Set up and controlled user access levels across databases to protect important data.
- Cultivated interpersonal skills by building positive relationships with others.
- Developed strong communication and organizational skills through working on group projects.
Sales and Leadership Trainer
Superuser Academy, Inc
Atlanta, GA
1999.01 - Current
- Developed coaching training programs that enable users to develop the “Salesforce Habits” that lead to higher engagement and increased sales success
- Developed custom training programs for Fortune 500 companies for adoption and engagement
- Delivered online, in person and e-Learning modules across the globe
- Conducted business requirements gathering, solutioning, governance, and development meetings
- Change Management lead for several organizations going through their digital transformation.
Education
Bachelors of Science - Instructional Psychology and Training Technology
University of Georgia
Skills
NLP, Sales Mastery, Apex, SQL, Javascript, CSS, jQuery, Captivate, Articulate, and MS Word, PPT, Excel
Agile
Technical Analysis
Operational analysis
Technical Writing
Software applications
Testing and maintenance
Hardware and software installation
Solutions deployment
Database management software
API design knowledge
Database programming
Certification
Certified Salesforce.com Instructor
Additional Information
- Winner: Salesforce.com Inc, 2017, Admin Instructor certification in one week, first to accomplish in US.
- Winner: Salesforce.com Inc, 2017, Southeast Dreamin' Admin Roundup Challenge, 2nd place.
- Winner: Achor Center, org, 2007, Recognized as a top 1% board member.
- Winner: MDI.org, 2010, Leadership Training Program Impact award, out of 1037 members.
- Winner: Atlanta Film Festival, 2003, Perfect Pitch Finalist,1 of 10 out of hundreds of script submissions.
- Winner: US Army 1993, Ranked #1 and #2 Platoon Leader in LA National Guard 2226 TTC.
- Winner: RV, Inc, 1991 & 1992, Market Expansion award.
- Winner: Primerica, 1989, "Youngest VP Promotion of the Year" award.
Accomplishments
- Promoted to Regional Vice President at Primerica Financial Services at the age of 23.
- Built a team of over 450 full time commissioned sales reps throughout the Southeast within 18 months at the age of 27.
- Supervised asyncronys team of 7 staff members that implemented Walk-Me technology to support a global training project impacting over 6000 end users.
- Achieved a 35% reduction in training time by introducing a blended learning methodology for onboarding over 3000 end users in a 10 month Salesforce implementation.
- Collaborated with team of 5 company stakeholders in the implementation of the Salesforce Sales Cloud and Pardot marketing platform that integrated product development and delivery with the Odoo software platform with zero defects.
Affiliations
- Toastmasters
- Society of Human Resource Management
- International Society of Performance Improvement
- American Marketing Association
- Merivis, Salesforce Military, VetForce Talent
Software
MS Office
Video Editing
Marketing Automation
Various e-Learning and LMS Platforms
Interests
Motorcycles
Cooking
Skydiving
Scuba Diving
Marksmanship
Standup Comedy
Interpersonal Communication
Timeline
Salesforce Architect
Sales and Technology Consultants, LLC
2018.12 - Current
Sr. Salesforce Administrator and Lead Consultant
Sales And Technology Consultants, LLC
2018.12 - Current
Salesforce Administrator
Performance Solutions Center, LLC
2008.08 - 2018.11
Sales and Leadership Trainer
Superuser Academy, Inc
1999.01 - Current
Bachelors of Science - Instructional Psychology and Training Technology
University of Georgia