Summary
Overview
Work History
Education
Skills
OfficeManager

Dominic Piccetti

San Diego,CA

Summary

Strategic product marketing leader with expertise in SaaS and connected devices. Skilled in crafting strategic messaging, optimizing sales processes, and utilizing customer insights to drive sales growth and satisfaction. Proven success in rebranding initiatives and enhancing team collaboration.

Overview

13
13
years of professional experience

Work History

Senior Product Marketing Manager

Memora Health
San Francisco, CA
03.2023 - 03.2024
  • Led corporate rebranding, crafting value propositions and targeted messaging to align sales with vision, strengthening market positioning and customer trust across channels.
  • Established collaboration framework, aligning product, marketing, sales, and executive teams for proactive workflows, reducing launch delays by 30% and enhancing efficiency.
  • Drove 20% cross-channel engagement increase by orchestrating quarterly product updates, partnering with marketing to optimize email, social, and webinar outreach strategies.
  • Authored competitive battlecards and intelligence wiki, consolidating rival insights from market data, empowering sales to secure competitive wins in healthcare tech.
  • Partnered with Market Research to define archetypical customer personas, refining targeting for marketing campaigns and sales outreach, improving lead quality by 10%.
  • Revamped sales decks across funnel, streamlining customizable methodology with CRM integration, boosting engagement and saving 5+ hours of weekly prep time.
  • Trained sales teams on messaging, tools, and objection handling, ensuring pitch consistency, improving conversion rates by 15% through role-play workshops.
  • Developed leave-behind materials, including one-pagers, whitepapers, and videos, to support sales follow-ups, reinforcing messaging and enhancing customer retention efforts.

Product Marketing Manager, Connected Devices

ResMed
San Diego, CA
12.2021 - 03.2022
  • Drove AirView’s remote patient monitoring platform, shaping roadmap strategy with engineering, training sales to boost adoption by 25% among providers.
  • Designed cross-functional delivery model, aligning product, marketing, and support teams, streamlining launches, reducing urgent requests by 40% via proactive planning.
  • Launched physician-focused AirView features, addressing privacy and control concerns, increasing physician trust and engagement by 15% through targeted campaigns.
  • Co-authored Implementation Playbook with Solutions Consulting, standardizing onboarding processes, accelerating customer setup by 20% with detailed workflows and templates.
  • Conducted competitive market research with third-party firms, creating sales-ready positioning content, strengthening AirView’s market edge against rival monitoring platforms.
  • Led pre/post-release alignment, facilitating retrospectives with product, consulting, and service teams, mitigating risks and enhancing launch success for respiratory devices.
  • Managed hardware/software connectivity issues, leading internal/external communications, minimizing disruptions for in-market respiratory devices with real-time troubleshooting protocols.

Associate Product Marketing Manager, Connected Devices

ResMed
San Diego, CA
06.2020 - 11.2021
  • Eliminated 4,000 lbs. of obsolete marketing collateral, simplifying sales catalog, freeing warehouse space, and saving $10,000 annually in storage costs.
  • Created weekly backorder report, compiling multi-source data from supply chain, empowering sales with actionable insights, improving customer service delivery efficiency.
  • Trained sales and customer service teams on AirView features, improving pitch accuracy, reducing inquiry escalations by 20% through tailored training sessions.
  • Built objection-handling scripts and FAQs for AirView, addressing customer concerns about connectivity, enhancing satisfaction and trust in respiratory device performance.
  • Supported website overhaul and data migration to new internal databases, ensuring seamless access to AirView product information for sales and customers.

Product Specialist, Connected Devices

ResMed
San Diego, CA
10.2018 - 06.2020
  • Served as the internal product and marketing expert for inquiries and escalations from customer service, technical support, and field sales teams, resolving ~ 40 complex issues weekly.
  • Reduced average response time from 5 days to 1 day, enhancing team efficiency and customer satisfaction.
  • Managed the internal repository of sales and marketing resources, ensuring all content was up-to-date, accurate, and discoverable, facilitating improved customer support and satisfaction.
  • Identified post-launch education gaps, developing targeted resources like guides and webinars, improving customer adoption and competitive positioning.
  • Served as a founder and key contributor of a rapid-response COVID-19 task force, curating a dynamic archive of information related to the novel virus and its impact on our products for all external company communications.

Marketing Intern

Becton Dickinson
San Diego, CA
06.2017 - 03.2018
  • Analyzed key competitors to identify threats and strategize marketing and product development opportunities.
  • Coordinated with consulting firms to plan, execute, and analyze market research for new product development.
  • Utilized market research to create a new product business case for an executive team. The product was fully funded.
  • Coordinated Project Managers and market research to identify market sizing and opportunities for medication management products.

Manager of New Product Development & Quality Assurance

Fork in the Road Foods
San Francisco
01.2013 - 01.2016
  • Managed product development team to successfully bring 20+ new products to market.
  • Directed the creation and launch of the first retail line of NonGMO Project Verified sausage in the country, expanding brand outreach nationwide and generating over $500k in revenue in the first month of sales.
  • Managed all product labels and packaging, including design, copy, and regulatory compliance.
  • Handled all regulatory compliance with U.S. Department of Agriculture and third-party certifying agencies for Organic, NonGMO, and animal welfare standards.
  • Implemented product Quality Controls and supervised reconciliation of any aberrations.
  • Implemented collaborative Project Management tools, increasing transparency, productivity, and collaboration between teams.

Sales Analyst and Customer Service Specialist

Fork in the Road Foods
San Francisco
01.2012 - 01.2013
  • Analyzed and reported on all sales data; improved and streamlined existing reports.
  • Supervised inventory control and allocation.
  • Conducted field training and customer-facing product demonstrations.
  • Collected and reported on consumer feedback and conducted all customer service.

Partner

DGP Associates
South San Francisco, CA
12.2011 - Current
  • Implemented project management tools to lead cross-disciplinary meetings.
  • Manage commercial real estate portfolio.
  • Conduct feasibility studies for building projects and investments.

Education

Digital Leadership Certificate -

Wharton School of Business
09.2025

Master of Business Administration - International Business

University of San Diego

Bachelor of Science - Accounting

University of San Francisco

Skills

  • Effective communication
  • Team collaboration
  • Training and development
  • Product roadmap
  • Project management
  • Market research
  • Collaboration
  • Problem solving

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Dominic Piccetti