Dominick Briguglio
Los Angeles,CA
Summary
A visionary Head of Sales with 25 years of global experience driving omnichannel CPG success through innovative sales strategies and high-performing, long-tenure teams; and contributing to over a billion dollars in global retail sales and with over a million miles traveled to worldwide retail touch-points.
Expertise in sales strategy, digital and brick-and-mortar acquisition marketing, CRM, sales operations, and building number-one products at retailers such as Sephora and Ulta. Skilled at delivering EBITDA goals, identifying growth opportunities, and increasing sell-in/sell-through revenue while empowering teams to outperform competitors and create lasting impact.
Overview
15
15
years of professional experience
Work History
Senior Vice President of Sales & Retail Marketing | Strategic Consultant
Private Consultancy
03.2017 - Current
- Spearheaded the 5-year Pro Forma and sales development plan for what developed into The Outset, a startup founded by Scarlett Johansson, planning for $52MM in gross revenue, $130M in retail sales, and a $29MM SG&A budget, leading to the brand's successful launch at Sephora
- Built the early stage retail strategy and Pro Forma revenue plans for the "tween category" disrupting brand Petite N' Pretty; later launching at Ulta
- Launched indie icon brand Girlactik at Costco then drove a 475% YoY revenue increase through aggressive digital marketing and by appointing Syndigo, a third-party elevated content company, to enhance product pages
- Manage broker relationships and collaborate with retail merchant teams at Nordstrom Rack, TJX, Marshalls, Burlington, Ross, and other global off-price chains to resolve inventory challenges, negotiating the sell-through of collectively 2MM+ units of excess and obsolete products
Vice President, Sales and Retail Marketing
Stila Cosmetics
06.2014 - 03.2017
- Delivered 100MM in gross annual revenue across a retail portfolio to include Sephora, Ulta, Nordstrom, Beauty Brands, Dillards, Amazon, International, and independent boutiques
- Spearheaded strategies to deliver a +45% increase in total company annual revenue by leveraging retailer relationships, aggressive trade marketing and CRM programming, and bringing to market #1 in category products
- Partnered with Sephora corporate partners and cross-functionally to concept and bring to market Glitter & Glow Liquid Eyeshadow which dominated the category, reaching and holding #1 in eyeshadow, and delivered millions in incremental sales above plan
- Delivered $17MM+ in digital growth across Sephora and Ulta through site enhancements, exclusive production, CRM programs, and elevated exclusive consumer experiences with macro influencer program backing
- Negotiated an incremental $4MM budget to fund retailer merchandising overhauls, delivering elevated performance and brand equity
Executive Director, Global Field Sales
Stila Cosmetics
03.2010 - 06.2014
- More than doubled retail sales at Ulta in my first full fiscal year and from 18MM to 38.2MM by activating the first-to-brand, focus door field programming
- Partnered with the Sephora Corporate team in China to lead launch strategies including merchandising, marketing, PR, and field operations
- Led market meetings and new product launch strategies, to encompass all education, press events, media interviews, and customer events, in international markets including CA, AU, SEA, KR, MX, BR, UK, and CN driving top 3 in-store rankings
- Led field initiatives to bring to market Stay All Day Liquid Eye Liner which became the most iconic and #1 best-selling liquid eyeliner in prestige beauty
Education
Graduate Diploma -
James B Conant High School
Hoffman Estates, IL06.1998
Skills
- Team Building
- Strategic Financial Planning
- P&L Management
- Strategic Budget Planning
- Retail Sales & Revenue Delivery
- Retail Operations & Excellence
- Process Implementation
- Trade Marketing/CRM
- Inventory Planning & Forecasting
- Product Strategy and Development
- Competitive Analytics & Trend Forecasting
- Creative Marketing & Digital Campaigning
- Visual Merchandising & Productivity Planning
- Education & Event Programming
- Public Speaking
Philosophy
When people stare at you it means that you are a stand out. At times, it may be uncomfortable, but enjoy the moment because it means you caught their attention. That is what business is all about; put on a good show and enjoy your purpose!
Accomplishments
Team Leadership
A cheerleader Leo with a megaphone
Financial Accountability
Ability to manage and stretch resources to deliver and surpass EBITDA expectations
Vision
The ability to live in the moment but look into the future, identifying risk and resolution to stay ahead of the competition
Achievements
#1 Global Eyeliner
Led corporate field strategies to drive Stay All Day Liquid Eyeliner to #1 in prestige Globally
#1 Eye Shadow
Led corporate strategies with Sephora to create Glitter & Glow Liquid Eyeshadow which became the #1 eyeshadow franchise
Accredited Artist & Educator
Some media credits and appearances include Elle Magazine, New York Times, Makeup Artist Magazine, VH1 and Bravo
Timeline
Senior Vice President of Sales & Retail Marketing | Strategic Consultant
Private Consultancy
03.2017 - Current
Vice President, Sales and Retail Marketing
Stila Cosmetics
06.2014 - 03.2017
Executive Director, Global Field Sales
Stila Cosmetics
03.2010 - 06.2014
Graduate Diploma -
James B Conant High School
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