Dominique Betts-Payne
Lawrenceville,GA
Summary
Accomplished professional with a proven track record of business and client satisfaction. Well versed in digital marketing, analytics, sales, business development, account management and more. Adept at collaborating with businesses, partners, clients, and management. Staying in alignment with industry trends, and analyzing market data to ensure positive ROI, and lower acquisition cost. Dedicated to client satisfaction, continually conducting data analysis, keeping the big picture in mind for all parties involved. Recognized for utilizing innovative, flexible approaches and smart business decisions to elevate business growth to the next level. Excellent communication, collaboration, presentations, and interpersonal skills. Skilled at using account management software to track and remember all intricate details about each individual client, resulting in an extraordinary client retention rate.
Overview
18
18
years of professional experience
Work History
Digital Media Director
Christ Church
Rockaway, NJ
05.2019 - Current
- Tripped attendance of PrayerFest, a Tri-State event gaining news mentions, through strategic digital marketing
- Produced and strategically distributed captivating physical, digital, and social marketing materials, resulting in highest event attendance for additional major events
- Spearheaded new creative go to market content and strategies, resulting in over 200% increase in social reach and response
- Initiated new and highly effective SEO/SEM strategy resulting in, lower PPC cost, and greater acquisitions.
Marketing and Business Development Manager
Lane Telecommunications
Parsippany, NJ
06.2017 - 04.2019
- Launched and managed UK cloud company in USA
- Established brand identity and exposure through strategic marketing efforts
- Forged new channel partner relationships with Motorola and others, to attain competitive advantages
- Conducted competitive analysis to determine key areas of improvement and revised marketing strategies accordingly
- Designed and managed website along with email and digital marketing
- Implemented distinctive graphic style and tone for all company communications.
Marketing and Business Development Manager
Ocean Computer Group
Matawan, NJ
10.2016 - 06.2017
- Led seamless execution of inbound and outbound marketing campaigns to generate new business opportunities
- Significantly enhanced client satisfaction level using weekly presentation and reporting tools that provided continuous feedback
- Strengthened relationships with channel partners, including Dell & Sonic Wall increasing revenue by over 15%.
- Collected and assembled sales data and presented weekly marketing reports
- Point of contact for sales team, channel partners, and clients
- Collaborate with all to ensure satisfaction on all levels.
Marketing Coordinator
Summit Financial Resources
Parsippany, NJ
08.2015 - 10.2016
- Prepared detailed day-to-day marketing forecast, weekly, and quarterly basis to remain competitive in industry
- Created and executed effective marketing strategies with strong consideration on company objectives and market trends
- Developed optimal communications strategies to ensure strategic information distribution and reach target audience
- Secured over 5K C-level accounts organically through implementing engagement strategies
- Earned recognition for securing substantial amount of net new business
- Exceeded quota every month on average by 200% through strategic planning and implementation.
Corporate Account Manager
CDW
Eatontown, NJ
08.2013 - 06.2015
- Managed portfolio of more than 100 accounts generating revenue up to 80K -100K monthly
- Expanded customer base from zero accounts to 250 in four and a half months
- Upselling add on services which generated a additional $150 per deal on average
- Boosted customer sales by 250K in less than six months.
Director
YMCA
Montclair, NJ
06.2006 - 08.2013
- Delivered strategic direction to teams of 20 members tasked with instructing over 200 children
- Optimized skills set and knowledge of staff members through impactful training and coaching
- Oversaw planning and seamless organization of events for community, YMCA and camps
- Planned and executed teen mentoring programs to facilitate youth in reaching their full potential
- Designed innovative professional development learning experiences.
Education
Bachelor of Science (B.S - Cybersecurity Analytics and Operations
Penn State
Skills
Data Analytics
Strategic planning
Marketing Strategies
SEM strategy development
Social media expert
New Business Development
Database Management
Trained in consumer marketing
Timeline
Digital Media Director
Christ Church
05.2019 - Current
Marketing and Business Development Manager
Lane Telecommunications
06.2017 - 04.2019
Marketing and Business Development Manager
Ocean Computer Group
10.2016 - 06.2017
Marketing Coordinator
Summit Financial Resources
08.2015 - 10.2016
Corporate Account Manager
CDW
08.2013 - 06.2015
Director
YMCA
06.2006 - 08.2013
Bachelor of Science (B.S - Cybersecurity Analytics and Operations
Penn State