Interior Design, Real Estate Development, and Travel
Hi, I’m
Dominique Frost
Communications Manager
Houston,TX
Summary
Knowledgeable marketing professional with 10 years in developing, implementing and managing public relations strategies and activities. Superb communication skills with talent in developing innovative public relations and marketing strategies. Focused project manger with unique positivity in any situation. Persuasive and eloquent with expertise newsletter writing and event coordination. Proven track record of thinking quickly to answer questions in high-pressure situations. Hardworking and passionate job seeker with strong organizational skills eager to secure a full time position. Ready to help team achieve company goals.
Overview
14
years of professional experience
6
years of post-secondary education
6
Certifications
Work History
Shelby County GovernmentMemphis, TN
Public Relations Manager
06.2022 - Current
Job overview
- Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Researched, negotiated, implemented and tracked advertising and public relations activities.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Designed and created campaign e-mail invitations, articles and marketing videos.
- Works under general supervision of Administrator/Deputy Administrator to supervise and coordinate all aspects of volunteer activities and other community intervention activities. To oversee and ensure implementation of volunteer activities and programs of inmates placed in custody of Shelby County Division of Corrections.
- Manages and oversees approval and standards for volunteers and coordination/administration of volunteer services. Handling of all customers and complaints, with high impact resolutions with excellent customer service.
- Administers planning, recruitment, screening, and placement of volunteers and/or applicable agencies for benefits and needs of department. Reviews and process all volunteers" applications, criminal records, identifications, notifications and maintains volunteer schedule and data. Performs supervisory responsibilities for assigned staff in accordance with policies and procedures regarding selections, training, evaluating employee performance, and addressing complaints and resolving them with high impact resolutions.
- Ensures purpose of organization and its actions is clearly communicated.
- Arranges and develops volunteer training, focusing on policies and procedures to perform their assigned tasks.
- Communicates with volunteers to ensure they are satisfied and well place. Serves as liaison between facility, committees and community groups to ensure positive relationship is maintained with representatives, civic, state, and local agencies.
- Interacts and communicates with general public, management in conjunction with staff to ensure successful operation and professional presentation of all events and onsite presence of volunteers.
- Coordinates special and annual events to include appreciations/recognition of volunteers. Weekly Email Blasts, Newsletter Production, and Social Media Management.
- Defined and achieved project and overall organizational vision, strategies and tactics.
- Developed innovative marketing and PR strategies.
- Represented organization to customers, public, government officials and other external sources. Developed key and valued relationships with customers, public, government officials and other external sources by resolving issues quickly and implementing volunteer services process.
- Directed three informational programs per quarter designed to foster favorable public and stockholder perceptions of company's accomplishments
- Directed three informational programs per quarter designed to foster favorable public and stockholder perceptions of company's accomplishments
- Developed event recognition in press and on social media from driving increased ticket sales for successful fundraising event by 80%
- Attended two trade shows each year to preserve company relations with distributors, customers and media personnel
- Raised brand awareness through consistent marketing efforts and product campaign launches
Friends and Company RemoteMemphis, TN
Affiliate Marketing Manager
05.2018 - 06.2022
Job overview
- Independent contractor, responsible for publicity coordinating for media placements, interviews, etc.
- Thought partnership on strategy, plan, campaign development, and execution
- Content development and layout for digital media activities and campaigns
- Copy-writing, editing, or layout support for digital and print communications collateral and activities
- Ongoing monitoring of agency and clients’ online presence and digital position
- Management of events calendar and all social media outlets
- Developing digital marketing campaigns, communication strategy plans, and analyzing data
- Responsible for weekly reporting, monthly stat reports, and scheduling or hosting conference calls
- Assist in efforts to raise public awareness of client activities, build community support for projects, and gather public input on client’s behalf
- Assist with coordination, promotion, and staffing of client outreach and public engagement events as needed
- Routine scouting for public/community events and engagement opportunities that could benefit best interests of clients
- Manage client calendars/deadlines and manage editorial calendars, amongst other internal organizational structures
- Ensures deadlines are met and work is presented effectively for calls, meetings, etc.
- Ensures client work is delivered on time
- Offers strategic advice about publicity and communications programs, measurement criteria, results and overall landscape
- Attend client meetings and participate in conference calls as needed
- Participate in weekly staff meetings; produce weekly status reports for Account Executive
- Prepare/produce presentation and reports on client outcomes
- Developed original content for blog posts and website articles.
- Prepared social media posts and videos with eye for viral content strategies.
- Helped plan and execute private, company, and client events.
- Built strong relationships with media outlets and communications professionals to expand personal network.
- Built and maintained relationships with relevant media outlets and journalists.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Adaptable and proficient in learning new concepts quickly and efficiently.
ESPN RemoteRemote
Operations Assistant
04.2015 - 05.2018
Job overview
- Managed and maintained file system covering expenses, reports, and support documentation.
- Solved problems timely and effectively, ensuring customer satisfaction.
- Managed day-to-day department operations with effective workflow coordination.
- Followed detailed directions from management to complete daily paperwork and computer data entry.
- Assisted operations manager with planning of routine operations and special projects.
- Assisted with facility scheduling and customer service
- Solved problems timely and effectively, ensuring customer satisfaction
- Assisted operations manager with planning of routine operations and special projects
Flinn Broadcasting, HOT107 FMMemphis, TN
Promotions Director
06.2013 - 03.2015
Job overview
- Responsible for writing press releases, composing sponsorship packages, managing social media accounts, and communicating with media, community relations, staff management, vendor relations
- As well as serving as the manager of street team and interns, composing schedules and supervising
- Managed the radio stations website and weekly, developing on and off air promotional campaigns; experienced using Promo-Suite, I News, Premiere, Photoshop, and After Effects
- Responsible for supervising promotions programs to incentivize the point-of-purchase; combines advertising with promotional deals to entice consumers and clients to buy products primary responsibilities
- Work alongside product development team to incorporate promotions after product is complete
- Send promotions through direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or other special events
- Use social media sites such as LinkedIn, Twitter, and Facebook to promote discounts and coupons
- Plan advertising campaigns
- Coordinate staff members who create and deliver ads
- Work with account executives to come up with ad campaigns; Select agencies to partner with; Approve agency plans
- Approve changes to budget as needed; Cast actors for voiceover and commercials; Preside over TV, radio, and film shoots; Identify potential markets.
- Developed contests and sweepstakes rules, contracts and revenue-generating strategies.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Wrote engaging and creative press releases for each promotion.
- Managed sales promotions and marketing strategies on major social media sites.
- Monitored product market and adjusted marketing plans.
Tennessee Education LotteryNashville, TN
Marketing Specialist, Intern
06.2009 - 08.2011
Job overview
- Managed multiple projects simultaneously, including a sponsorship of CMA awards and annual sales conference for all sales reps
- Completed research, compiled data, updated spreadsheets, and produced timely reports.
- Sorted and organized files, spreadsheets, and reports.
- Development of new lottery ticket idea for management lottery ticket product.
- Responsible for coordinating productivity of project with various departments such as graphic design, team members, accounting, and sales.
Clear Channel –WGCIChicago Chicago, IL
Promotions Intern
05.2009 - 08.2009
Job overview
- Worked alongside, Promotions Coordinator and Marketing Director with executing operations of stations calendar of events
- Helped with planning and hosting of marketing events.
- Collaborated with team members to help expand marketing channels.
- Created content for social media and managed outlets of 4 stations as stations; brand ambassador
- Entered promo suites for on- air and online contest winners; assigned and organized prize for pickup with appropriate departments
Education
Tennessee State UniversityNashville, TN
BBA from Marketing
08.2006 - 05.2010
The University of MemphisMemphis, TN
M.A from Journalism & Strategic Media
06.2017 - 05.2019
Skills
Strategic management
Certification
PMP & Implementation
Interests
Life Coach Mentor & Motivational Speaker
Timeline
Public Relations Manager
Shelby County Government
06.2022 - Current
Affiliate Marketing Manager
Friends and Company Remote
05.2018 - 06.2022
The University of Memphis
M.A from Journalism & Strategic Media
06.2017 - 05.2019
Operations Assistant
ESPN Remote
04.2015 - 05.2018
Promotions Director
Flinn Broadcasting, HOT107 FM
06.2013 - 03.2015
Marketing Specialist, Intern
Tennessee Education Lottery
06.2009 - 08.2011
Promotions Intern
Clear Channel –WGCI
05.2009 - 08.2009
Tennessee State University
BBA from Marketing
08.2006 - 05.2010