Summary
Overview
Work History
Education
Skills
Timeline
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Dominique Santillo

Canoga Park,California

Summary

Proven leader and skilled salon marketer, I significantly enhanced client satisfaction and loyalty at 3 different salons, including one that I built from the ground up. I hired & trained a team that I worked with to drive revenue growth through innovative social media campaigns and consistent client communication. Expert in Google Sheets & Excel, I excel in organizational skills, multitasking, achieving a notable increase in operational efficiency and team productivity & social media marketing to grow as a business & bring in new clientele.

Overview

9
9
years of professional experience

Work History

Salon Owner/Operator

Nikole Rose Studio
01.2019 - 07.2024
  • Managed salon operations efficiently, ensuring smooth day-to-day functioning and top-quality customer experiences.
  • Did all data entry, tracking, & book keeping for company.
  • Maintained accurate financial records by tracking expenses, managing budgets, and analyzing sales data for informed decision-making purposes.
  • Optimized scheduling procedures to maximize appointment efficiency while accommodating client needs and minimizing wait times.
  • Provided financial management through preparation of bank deposits and settlement of sales, returns, and transaction reports.
  • Expanded salon offerings by staying current with industry trends, incorporating new treatments into the service menu as appropriate.
  • Collaborated with local businesses on cross-promotional events that enhanced community engagement.
  • Implemented targeted marketing strategies that attracted new clients and increased overall revenue.
  • Created content for different social media platforms including Instagram, Tik Tok, Facebook, Google, & Email Marketing.
  • Built & grew a full time schedule of clients for 4+ employees through social media marketing & consistent communication w/ clients
  • Did business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Trained and motivated employees to perform daily business functions.
  • Put together realistic budgets based upon costs and fees for successfully operating business.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills as well as creating personalized experiences for any client that walked through the door.
  • Recruited, hired, and trained team members.
  • Fostered a collaborative team atmosphere by regularly holding staff meetings and encouraging open communication among employees.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Implemented innovative programs to increase employee loyalty and reduce turnover.
  • Ensured compliance with state regulations regarding licensing, sanitation procedures, and workplace safety guidelines.
  • Consistently maintained a clean, organized, and welcoming environment for clients and staff members alike.

Salon Manager & Eyelash Technician

Pania's Lash Bar
05.2018 - 12.2019
  • Managed cash flow, business transactions, banking, and accounting processes.
  • Oversaw salon employee performance, facility cleanliness, and sales.
  • Resolved customer concerns promptly and efficiently to maintain a strong reputation within the local community.
  • Built business through commitment to excellent customer service, resulting in customer loyalty and retention.
  • Developed a strong referral program by encouraging satisfied clients to recommend the salon to their friends and family members.
  • Developed successful marketing initiatives to attract new clients and retain existing ones through social media campaigns and promotional offers.
  • Upgraded salon equipment and technology, improving service efficiency and client experiences.
  • Controlled inventory by tracking expenses, purchases, and shelf stock.
  • Addressed and resolved customer complaints swiftly, maintaining high levels of client satisfaction and loyalty.
  • Prepared billings and estimates for customers.
  • Researched and evaluated current and potential products used by service staff.
  • Upheld 24-hour response time to service requests.
  • Reduced appointment no-shows by implementing a reminder system via text messages or phone calls, ensuring clients were aware of upcoming bookings.
  • Maintained general appointment calendar and set shift schedules.
  • Streamlined appointment scheduling process with an easy-to-use software system, resulting in reduced wait times for clients.
  • Answered phone calls and emails to schedule client appointments.
  • Provided unique & very customized consultations for each individual client, listening to and understanding what they wanted while providing professional opinion on how to achieve that to enhance client's natural appearance.
  • Educated clients on proper aftercare procedures to promote longer-lasting extensions and reduce the risk of adverse reactions.
  • Maintained detailed records of each client''s specific preferences, allergies or sensitivities, enabling more personalized treatment experiences during future appointments.
  • Demonstrated commitment to professional development through attending industry conferences, workshops, and trainings, keeping current with emerging trends in eyelash aesthetics.
  • Maximized efficiency during appointments by expertly prepping clients lashes for optimal adhesion of extensions.
  • Supported salon marketing efforts by contributing before-and-after photos showcasing exemplary work for promotional materials.
  • Worked with high attention to detail to complete precise, long-lasting lash looks.

Assistant Manager

Massage Envy Spa
01.2016 - 01.2018
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
  • Improved customer satisfaction by addressing and resolving complaints promptly.
  • Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
  • Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
  • Engaged with customers to gather feedback, using insights to improve service and product offerings.
  • Oversaw daily operations to maintain store cleanliness and organization.
  • Optimized scheduling to ensure adequate staffing during peak hours, improving service efficiency.
  • Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
  • Leveraged data and analytics to make informed decisions and drive business improvements.

Education

No Degree - Esthetician

Western Beauty Institute
Woodland Hills, CA
01.2018

Skills

  • Salon Marketing
  • Staff Management
  • Appointment Scheduling
  • Customer Service
  • Business Management & Development
  • Customer Service Management
  • Decision-Making
  • Goal Setting
  • Price Structuring
  • Organizational Skills

Timeline

Salon Owner/Operator

Nikole Rose Studio
01.2019 - 07.2024

Salon Manager & Eyelash Technician

Pania's Lash Bar
05.2018 - 12.2019

Assistant Manager

Massage Envy Spa
01.2016 - 01.2018

No Degree - Esthetician

Western Beauty Institute

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Dominique Santillo