Dominique Schuster
Las Vegas
Summary
Results-driven marketing leader with 10+ years of experience in developing and executing high-impact, multi-channel marketing strategies across digital, traditional, and experiential platforms. Expert in brand strategy, media planning, PR, and customer engagement, with a proven track record of driving audience growth, enhancing brand visibility, and optimizing ROI. Skilled in managing multimillion-dollar campaigns, leading cross-functional teams, and leveraging data-driven insights to inform strategic decisions. Adept at building strong partnerships, launching new markets, and executing innovative marketing initiatives that elevate brand presence in competitive industries.
Overview
8
8
years of professional experience
Work History
Senior Marketing Manager, Resident Show Division
Cirque Du Soleil
06.2023 - Current
- Lead a high-performing team of Marketing Managers in executing multimillion-dollar marketing and paid media campaigns for Cirque du Soleil’s Resident Shows Division, fostering a culture of innovation, collaboration, and continuous learning to push the boundaries of AI-powered marketing and digital transformation.
- Manage $15M+ in annual media budgets, overseeing advertising production, promotions, and vendor partnerships to optimize ROI and drive ticket sales in Las Vegas and key feeder markets across North America.
- Develop strategic partnerships with top-tier brands including MGM Resorts, Hard Rock, and Walt Disney World, aligning marketing efforts to maximize visibility and elevate brand presence in competitive entertainment markets.
- Spearhead innovative marketing initiatives, crafting distinct, audience-driven creative campaigns while maintaining brand integrity across signage, TV, radio, digital, print, and out-of-home advertising.
- Drive measurable marketing impact by analyzing campaign effectiveness, implementing data-driven optimizations, and collaborating with ticketing teams to develop targeted promotional tactics addressing slow periods and demand fluctuations.
- Played a pivotal role in the launch of a new show in Hawaii, building the brand from the ground up through market research, cross-departmental collaboration, and strategic agency management to drive awareness, engagement, and long-term market success.
Associate Brand Director
R&R Partners
10.2021 - 03.2023
- Spearheaded comprehensive brand strategy and positioning, ensuring maximum visibility and engagement across all channels while aligning with industry best practices and market trends.
- Led strategic marketability assessments and data-driven competitive research, identifying key insights to inform future campaigns and optimize brand impact in a dynamic marketplace.
- Managed multimillion-dollar budgets with a focus on ROI, overseeing campaign execution, expense optimization, and creative development to drive brand growth and loyalty.
- Cultivated strong cross-functional and client relationships, seamlessly coordinating with internal leadership and stakeholders to drive innovation, efficiency, and execution of high-impact marketing initiatives.
- Served as brand lead for the Las Vegas Convention & Visitors Authority (LVCVA)
- Notable campaigns include Forever Happens Here, Greatest Arena on Earth, and Vegas Moves Business Forward
Senior Marketing Manager
Credit One Bank
09.2017 - 10.2021
- Led and mentored a high-performing team of marketing managers, driving the execution of data-driven campaigns that enhanced brand positioning and audience engagement.
- Developed and executed end-to-end marketing strategies, integrating audience segmentation, brand positioning, and multi-channel tactics to maximize impact and ROI.
- Increased customer retention and revenue by 150% YOY through innovative loyalty programs, data-driven retention initiatives, and in-depth customer experience analysis.
- Utilized A/B testing and customer insights to optimize digital marketing performance, refine messaging, and enhance customer journey touchpoints.
- Partnered cross-functionally to develop and maintain a product roadmap, aligning marketing, product development, and business objectives for long-term growth.
Marketing Manager
Credit One Bank
09.2016 - 09.2017
- Led cross-functional collaboration with internal stakeholders and external vendors, creating and executing effective marketing strategies while ensuring alignment with business objectives and delivering high-quality marketing materials.
- Utilized project management software to streamline processes, developing project plans, schedules, and budgets that optimized resource allocation and ensured timely delivery of key milestones and deliverables.
- Managed and executed public relations campaigns, providing progress reports to stakeholders, conducting post-project reviews, and continuously improving processes to enhance customer satisfaction and business impact.
Education
Masters of Science - Strategic Communication
Chapman University
06.2016
Bachelors of Science - Communication Studies
Chapman University
06.2016
Skills
- Effective Time Management
- Effective Communication
- Detail-Oriented Analysis
- Strong Interpersonal Communication
- Team Leadership
- Flexibility in Change
- Goal-Oriented
- Effective Troubleshooting Skills
- Effective Team Collaboration
- Creative Problem-Solving
- Strong Work Ethic
Timeline
Senior Marketing Manager, Resident Show Division
Cirque Du Soleil
06.2023 - Current
Associate Brand Director
R&R Partners
10.2021 - 03.2023
Senior Marketing Manager
Credit One Bank
09.2017 - 10.2021
Marketing Manager
Credit One Bank
09.2016 - 09.2017
Bachelors of Science - Communication Studies
Chapman University
Masters of Science - Strategic Communication
Chapman University
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