Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Dominique Smack

Philadelphia,PA

Summary

I am a seasoned creative strategist with a proven track record of fostering innovative thinking. My dynamic passion and energetic spirit contribute to my role as an exceptional team player with strong communication, problem-solving, and detail-oriented management skills. I operate with speed and efficiency, always maintaining a keen eye for detail. Proficient in iPhone video editing, content development, and adept at multitasking, I bring a valuable skill set to any team.

My dedication to collaborative excellence, creative strategy, and interpersonal proficiency positions me as a key executor in achieving broader organizational objectives. I thrive under pressure, adapting seamlessly to new challenges to elevate the organizational brand.

As a focused and driven professional, I am actively seeking an entry-level creative role to kickstart my career, while simultaneously contributing to and enhancing the goals of a forward-thinking company.

Overview

6
6
years of professional experience

Work History

Digital Content Creator and Strategist

Mural Arts Philadelphia
Philadelphia, PA
08.2023 - Current
  • Developed content strategies for digital campaigns and initiatives.
  • Created engaging, brand-relevant content for all social media channels.
  • Analyzed analytics and data to track performance of posts and campaigns.
  • Researched industry trends and developed original ideas for content topics.
  • Edited existing copy to improve readability and accuracy while maintaining the brand's voice.
  • Ensured all published work adhered to company standards and best practices in grammar, formatting, and style guidelines.
  • Provided guidance on how best to use different types of digital media within a project.
  • Identified opportunities for improvement in workflow processes related to content production.
  • Maintained an up-to-date knowledge of current trends in digital media production.
  • Posted useful, creative and timely content on social media, blog and website.
  • Curated content for social media platforms.
  • Utilized editing and photography tools to enhance storytelling.
  • Planned, produced and edited video projects to maximize engagement.
  • Proposed creative ideas to engage followers with different content types and formats.
  • Utilized well-developed social listening skills to craft valuable original content.
  • Utilized best practices for SEO to boost social media program's visibility and organic growth.
  • Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
  • Analyzed KPIs to evaluate performance of content strategy across multiple channels and campaigns.
  • Managed the day-to-day operations of digital media accounts for clients.
  • Developed innovative ideas for online campaigns to drive traffic and increase conversions.
  • Engaged customers through social media channels by responding promptly to inquiries or comments.
  • Built relationships with influencers within the industry who can help promote products or services.
  • Organized promotional events or activities designed to boost brand awareness.

Assistant Creative Director

Fresh Zucch
Philadelphia , PA
09.2021 - Current
  • Met customer needs and accomplished creative visions by overseeing strategic, focused campaigns.
  • Directed implementation of improved work methods and procedures to achieve agency objectives.
  • Planned album photo sessions, including selecting photographers, stylists and hair and makeup artists.
  • Led creative team meetings to share ideas and bring actionable plans to fruition.
  • Supervised photoshoots to verify completion of quality deliverables.
  • Conferred successfully with clients, departments and other stakeholders to complete projects.
  • Maintained in-depth and current knowledge of emerging industry trends
  • Oversaw storyboard development for campaign projects.
  • Approved art layouts, copy design and illustrative work for publication.
  • Proposed concepts using rough sketches, storyboards or mood boards.
  • Acted as digital brand champion, delivering compelling and consistent brand narrative across channels.
  • Designed work that strongly communicated brand narrative, goals and concepts.
  • Met with department heads to translate goals from concept to completion.

Content Creator

Blk Diamonds & Gems Creative | Consulting Services
Philadelphia, PA
03.2020 - Current
  • Curated content for social media platforms.
  • Initiated a bi weekly LIVE series amplifying the creative journey.
  • Posted useful, creative and timely content on social media, blog and website.
  • Utilized editing and photography tools to enhance storytelling.
  • Proposed creative ideas to engage followers with different content types and formats.
  • Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
  • Utilized well-developed social listening skills to craft valuable original content.
  • Developed GIFs, memes and other entertaining visual content to engage audiences and gain followers.
  • Analyzed KPIs to evaluate performance of content strategy across multiple channels and campaigns.
  • Developed a 10 person VIP creator community with intentional assets and materials assisting individuals in finding their clarity in their creative process and journey to be able to create strategies that feel intentional yet impactful.
  • Planned, produced and edited video projects to maximize engagement.

Social Media Strategist

Fresh Zucch
New Philadelphia, PA
01.2018 - Current
  • Developed and implemented strategic social media marketing plans.
  • Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
  • Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
  • Analyzed market data to determine ways to reach target audience or intended segments.
  • Utilized Twitter and Facebook to promote products, services and content.
  • Engaged with and responded to online audience through relevant comments.
  • Served as main point of contact for clients, answering questions and responding to messages.
  • Prepared and presented reports monthly to update clients about success of each strategy.
  • Monitored client accounts for questions and feedback to provide exceptional experience for customers.
  • Tracked social media metrics to determine audience growth rate, volume and reach.
  • Conducted root cause analysis to solve high-impact or repetitive issues.
  • Used editing and graphic design tools to create content and visuals for social channels.
  • Prepared monthly calendar to manage online content across multiple platforms.

Brand Assistant/Assistant Creative Director

Shop ICCON
New Philadelphia, PA
01.2021 - 01.2022
  • Learned clients' messages and values to deliver optimal marketing results.
  • Connected closely with colleagues and collaborated successfully to achieve group goals.
  • Collaborated with team to forecast based on sales and product profitability.
  • Planned album photo sessions, including selecting photographers, stylists and hair and makeup artists.
  • Trained and mentored subordinates, and monitored performance in key areas.
  • Met customer needs and accomplished creative visions by overseeing strategic, focused campaigns.
  • Led creative team meetings to share ideas and bring actionable plans to fruition.
  • Devised digital media strategies to optimize reach and engagement with content.
  • Created graphics and captured original photography to develop visual assets for content.

Executive Assistant

Pretty Haute
, DE
08.2020 - 12.2020
  • Organized personal and professional calendars, including reminders for upcoming meetings and events.
  • Conducted extensive online and phone research.
  • Organized work projects around client's house.
  • Prepared and updated office records and accounts according to client and executive needs.
  • Attended business meetings, logged minutes and assisted with presentations.
  • Organized personal and professional calendars to streamline office communications, scheduling and initiatives.
  • Opened, sorted and responded to routine correspondence on behalf of business leaders.
  • Maintained complex schedules and arranged appointments.
  • Completed purchases and errands for parties or anniversary celebrations.
  • Communicated client project requirements to vendors and contractors to ensure client satisfaction.
  • Prepared and presented reports every weekly and monthly to update

Content & Social Media Manager

Pretty Haute
09.2018 - 12.2020
  • Developed and implemented strategic social media marketing plans.
  • Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
  • Constructed editorial calendars to manage content and plan specific and timely marketing campaigns based on event launch dates.
  • Participated in brainstorming sessions to discuss ideas and develop marketing campaigns.
  • Connected with customers by responding to comments and tagged photos with engaging questions and remarks.
  • Analyzed market data to determine ways to reach target audience or intended segments.
  • Engaged with and responded to online audience through relevant comments.
  • Built and maintained corporate image, brand and identity.
  • Produced creative collateral to successfully share communication strategies and achieve public relations goals.
  • Created social media marketing strategies and oversaw management of accounts.
  • Corresponded with social media clients to utilize positive feedback and posts to better promote brand.
  • Kept tabs on what competitors were posting on social media channels through dedicated research skills.
  • Devised results-driven strategies and roadmaps based on clients' needs.
  • Brainstormed, researched and contributed content ideas that appealed to target audience.
  • Delivered high-quality, insightful, informative and entertaining written content while meeting tight deadlines.

Boutique Store Manager

LYS Boutique
Philadelphia, PA
02.2019 - 06.2020
  • Spoiled customers by offering refreshments, providing attentive service and anticipating needs.
  • Created consistency for brand by complying with company guidelines.
  • Responded to customer service issues and worked with parties to effectively communicate and resolve.
  • Scheduled employee work shifts and communicated about sick days and vacation .
  • Designed and constructed visually appealing displays to attract additional customers.
  • Managed daily operations of boutique store with $10K in monthly sales.
  • Curated In store initiatives and events to increase brand awareness while increasing over all sales by 20% annually.
  • Cultivated loyal customer base by providing excellent customer service.
  • Curated content for social media platforms.
  • Proposed creative ideas to engage followers with different content types and formats.
  • Utilized well-developed social listening skills to craft valuable original content.

Education

Associate of Arts - Communication Studies

Delaware County Community College
Media, PA
06.2019

Skills

  • Strategic Planning
  • Trend forecasting
  • KPIs Identification
  • Multitasking and Organization
  • Attention to Detail
  • Activity Planning
  • Community Outreach
  • Teamwork and Collaboration
  • Time Management
  • Content Curation
  • Online Presence Monitoring
  • Competitor Analysis
  • Account Management
  • Client Relationship Management
  • Google Analytics
  • Creative Thinking
  • Analytics and Reporting
  • Project Management Expertise
  • Canva Proficient
  • Proficient With Later, Planoly, UNUM for social planning & management
  • Proficient With Capcut, Adobe, Inshot, and other editing tools
  • Flexible Schedule
  • Planning & Organizing
  • Team Management
  • Active Listening
  • Content Layout
  • Critical Thinking
  • Project Planning
  • Problem Resolution
  • Generating Brand Awareness
  • Relationship Building
  • Digital Content Platforms
  • Strategic Planning

Affiliations

ZucchZucch

  • May 2020 - Conceptualized and hosted an online IG Storytelling basics workshop that taught the fundamentals of IG storytelling and crafting the perfect stories, while allowing the attendees to strengthen the skills and gain new resources to change how they're showing up online.
  • June 2022- Guest Speaker At SOAR a woman empowerment and building summit based in Philadelphia speaking on : Organically communicating your brand's story, connecting on and offline.
  • January 2023 - Currently: Hosted an Intimate Online Virtual VIP creator's community that gives individuals the tools, confidence and clarity as they lay the foundation to building organic strategies.
  • June 2023 - Member of Forbes Blk Community

Timeline

Digital Content Creator and Strategist

Mural Arts Philadelphia
08.2023 - Current

Assistant Creative Director

Fresh Zucch
09.2021 - Current

Brand Assistant/Assistant Creative Director

Shop ICCON
01.2021 - 01.2022

Executive Assistant

Pretty Haute
08.2020 - 12.2020

Content Creator

Blk Diamonds & Gems Creative | Consulting Services
03.2020 - Current

Boutique Store Manager

LYS Boutique
02.2019 - 06.2020

Content & Social Media Manager

Pretty Haute
09.2018 - 12.2020

Social Media Strategist

Fresh Zucch
01.2018 - Current

Associate of Arts - Communication Studies

Delaware County Community College

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