DOMINIQUE TOUTOUNJI
Jersey City,NJ
Summary
Customer-centric professional with 4+ years experience in B2C and B2B Marketing, and Financial Retail Services industry. Dependable and detail-oriented, with a proven track record of managing the strategy, design, and execution of performance-driven campaigns.
Overview
8
8
years of professional experience
Work History
Account Coordinator
Level Agency
Jersey City, NJ
02.2022 - Current
- Cultivate strategic partnerships and marketing activities for a portfolio of 5 clients (with multi-brand assets).
- Manage client communication channels, reporting tasks, and orchestrate weekly client meetings to ensure alignment with paid media goals.
- Oversees end-to-end monthly paid campaigns (Meta, Google Ads, LinkedIn etc.), website/landing page optimizations, communicate creative direction and cadence of asset deliverables.
- Responsible for managing SEO optimizations and some content creation, harnessing the the power of ChatGPT to enhance quality and drive engagement.
- Responsible for managing SEM project which resulted in 10,254 new users to the client's website in November 2023, showcasing a 258% increase in new user engagements compared to the same period last year.
Contract Copywriter
Futureproof Financial
06.2021 - 12.2021
- Copywriter for a Fintech and Insurtech company - Futureproof Financial. Collaborated with the leadership team to craft and establish the brand voice. Translated intricate technical concepts into accessible and engaging consumer-facing articles.
Campaign Marketing Manager
Commonwealth Bank of Australia, CBA
Sydney
01.2020 - 11.2020
- Directed B2C marketing campaigns to improve client engagement and communicate on financial remediation matters.
- Led cross-functional teams in the management of email and direct mail campaigns, achieving a proven ROI with success in enhancing customer satisfaction scores and elevating brand awareness.
- Initiated a series of educational webinars during the peak of Covid-related trading in 2021, collaborating with external stakeholders to enhance topic offerings. This initiative contributed to a 141% increase in new account open rates and facilitated a substantial $1.9 million revenue growth YoY.
Advisory Assistant
Commonwealth Bank of Australia, CBA
Sydney
02.2019 - 12.2019
- Managed A$2.7bn in assets for Stockbroker Advisors. Implemented efficient record filing systems for enhanced document management.
- Collaborated with Marketing to gather client insights at events, optimizing product offerings. Supported Sales by educating frontline staff and overseeing internal referral networks.
Onboarding and Retention Specialist
Commonwealth Bank of Australia, CBA
Sydney
12.2017 - 02.2019
- Facilitated effective customer onboarding by providing tailored educational support on share trading and other financial resources on our website. Conducted negotiations to ensure high-value client retention.
- Realized a 6% year-over-year increase in trade activations, contributing AU$96k in profit.
- Realized a 9% year-over-year in client retention, contributing AU$2.5 million in stocks and AU$5k in monthly trading fees.
- Delivered actionable consumer insights to the Marketing team, contributing to the mapping of the client life cycle and defining client segments.
Equities Associate
Commonwealth Bank of Australia, CBA
Sydney
01.2016 - 01.2017
- Customer-centric mindset with strong rapport-building skills. Educating clients on stock trading basics, and Commsec's product offerings and service offerings (Margin Loan accounts, International Trading, Advisory support).
Education
Graduate Certificate - Sustainability (Business)
University of Sydney
2016
RG146 (Securities & Managed Investments) -
University of Western Sydney
2016
Bachelor of Arts - English /Social Science
University of Sydney
2014
Skills
- Project Management
- Account Management
- Copywriting
- Paid Media Marketing Campaigns
- Email Marketing Campaigns
- Asana
- Basic Website Development (WordPress)
- Google Analytics
- Knowledge of SEO Best Practices
Volunteer Work
- Volunteer Editor for Kiva (2020-22); Kiva is a nonprofit organization with a mission to expand financial access to underserved communities through micro-financing
- Women in CommSec Board Member - Marketing Officer (2018-19); Organized company-wide events that focused on fostering female empowerment in the workplace.
Additional Information
Professional Evaluation and Equivalency of my Australian University degree has been completed by Trustforte Corporation. Accordingly, I have been awarded a Bachelor of Science Degree in Marketing from an accredited college/university in the United States. I am able to provide supporting documentation on request.
Timeline
Account Coordinator
Level Agency
02.2022 - Current
Contract Copywriter
Futureproof Financial
06.2021 - 12.2021
Campaign Marketing Manager
Commonwealth Bank of Australia, CBA
01.2020 - 11.2020
Advisory Assistant
Commonwealth Bank of Australia, CBA
02.2019 - 12.2019
Onboarding and Retention Specialist
Commonwealth Bank of Australia, CBA
12.2017 - 02.2019
Equities Associate
Commonwealth Bank of Australia, CBA
01.2016 - 01.2017
Graduate Certificate - Sustainability (Business)
University of Sydney
RG146 (Securities & Managed Investments) -
University of Western Sydney
Bachelor of Arts - English /Social Science
University of Sydney
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