Dominique Whelan
Brand Marketing & Merchandising Professional
Brooklyn,NY
Summary
I’m a driven and passionate innovator with a strong foundation in Retail Management and Brand Marketing. I blend traditional business strategies with modern Social Media and Influencer Marketing to drive growth and build authentic customer connections. I have experience leading teams, managing day-to-day operations, and enhancing customer service to create memorable experiences—especially within fashion, beauty, and lifestyle sectors. My background includes developing and executing creative marketing campaigns across social media platforms, with a focus on understanding consumer behavior, anticipating trends, and leveraging omni-channel approaches to strengthen customer loyalty and brand presence.
Overview
9
9
years of professional experience
Work History
Brand Marketing Intern
AS Beauty, LLC
08.2024 - 04.2025
- Brands Management Intern for Global Brands: Laura Geller Beauty, Bliss, Julep Beauty, Cover FX.
- Developed a strong understanding of target audiences through demographic research and analysis.
- Sourced and managed Influencer partnerships to build Brand Engagement.
- Participated in brainstorming sessions for creative campaign concept development, contributing innovative ideas that resonated with target audiences.
- Managed Influencer engagement events and Social Activations.
- Authored Influencer Briefs & coordinated PR mailings/gifting.
Bartender / Server
The Wicked Monk
06.2021 - Current
- Maintained a clean & organized workspace, ensuring compliance with health and safety regulations.
- Performed opening & closing duties, printing sales reports, setting up for new shift, preparing cash drawers & taking inventory.
- Developed loyal clientele by consistently delivering outstanding service and engaging in friendly conversation.
Bartender / Server
Johnny Utah's
09.2018 - 03.2020
- Closed registers, processed credit batches, and prepared end-of-day reports.
- Contributed to a team environment by motivating and supporting coworkers.
- Kept bar presentable and well-stocked to meet customer needs.
Store Manager
Ruby And Jenna
08.2018 - 09.2019
- Managed inventory control, cash control, POS store opening & closing procedures.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers & employees.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Enhanced store appearance by regularly updating displays, arranging merchandise, and maintaining cleanliness.
- Established team priorities, maintained schedules and monitored performance.
Assistant Manager
Ruby and Jenna
09.2016 - 08.2018
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Supervised day-to-day operations to meet performance, quality and service expectations.
Assistant Manager
Alaskan Sun Tanning
01.2016 - 01.2017
- Oversaw daily store operations, employee scheduling & training.
- Directed window and in-store visual merchandising to reflect seasonal trends & brand guidelines.
- Worked to continuously increase salon business through effective sales, service, and operations policies.
Education
Bachelor of Science - Business & Technology of Fashion
NYC College of Technology
Brooklyn, NY 01.2020 - 01.2024
Skills
Market Trend Research and Consumer Behavior Analysis
Timeline
Brand Marketing Intern
AS Beauty, LLC
08.2024 - 04.2025
Bartender / Server
The Wicked Monk
06.2021 - Current
Bachelor of Science - Business & Technology of Fashion
NYC College of Technology
01.2020 - 01.2024
Bartender / Server
Johnny Utah's
09.2018 - 03.2020
Store Manager
Ruby And Jenna
08.2018 - 09.2019
Assistant Manager
Ruby and Jenna
09.2016 - 08.2018
Assistant Manager
Alaskan Sun Tanning
01.2016 - 01.2017
Software & Systems Proficiency
• Microsoft Office Suite (Excel, Word, PowerPoint)
• Google Workspace (Docs, Sheets, Slides, Drive)
• Canva (Content Creation & Visual Design)
• Shopify (E-commerce Operations & Product Management)
• Lightspeed POS (Point of Sale & Retail Operations)
• CapCut (Video Editing for Social Media)
• Instagram, TikTok & Meta Business Tools (Social Media Marketing & Content Management)
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