Dominique Whelan
Brand Marketing & Merchandising Professional
Brooklyn,NY
Summary
I’m a driven and passionate innovator with a strong foundation in Retail Management and Brand Marketing. I blend traditional business strategies with modern Social Media and Influencer Marketing to drive growth and build authentic customer connections. I have experience leading teams, managing day-to-day operations, and enhancing customer service to create memorable experiences—especially within fashion, beauty, and lifestyle sectors. My background includes developing and executing creative marketing campaigns across social media platforms, with a focus on understanding consumer behavior, anticipating trends, and leveraging omni-channel approaches to strengthen customer loyalty and brand presence.
Overview
9
9
years of professional experience
Work History
Brand Marketing Intern
AS Beauty, LLC
08.2024 - 04.2025
- Brands Management Intern for Global Brands: Laura Geller Beauty, Bliss, Julep Beauty, Cover FX.
- Developed a strong understanding of target audiences through demographic research and analysis.
- Sourced and managed Influencer partnerships to build Brand Engagement.
- Participated in brainstorming sessions for creative campaign concept development, contributing innovative ideas that resonated with target audiences.
- Managed Influencer engagement events and Social Activations.
- Authored Influencer Briefs & coordinated PR mailings/gifting.
Bartender / Server
The Wicked Monk
06.2021 - Current
- Maintained a clean & organized workspace, ensuring compliance with health and safety regulations.
- Performed opening & closing duties, printing sales reports, setting up for new shift, preparing cash drawers & taking inventory.
- Developed loyal clientele by consistently delivering outstanding service and engaging in friendly conversation.
Bartender / Server
Johnny Utah's
09.2018 - 03.2020
- Closed registers, processed credit batches, and prepared end-of-day reports.
- Contributed to a team environment by motivating and supporting coworkers.
- Kept bar presentable and well-stocked to meet customer needs.
Store Manager
Ruby And Jenna
08.2018 - 09.2019
- Managed inventory control, cash control, POS store opening & closing procedures.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers & employees.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Enhanced store appearance by regularly updating displays, arranging merchandise, and maintaining cleanliness.
- Established team priorities, maintained schedules and monitored performance.
Assistant Manager
Ruby and Jenna
09.2016 - 08.2018
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Supervised day-to-day operations to meet performance, quality and service expectations.
Assistant Manager
Alaskan Sun Tanning
01.2016 - 01.2017
- Oversaw daily store operations, employee scheduling & training.
- Directed window and in-store visual merchandising to reflect seasonal trends & brand guidelines.
- Worked to continuously increase salon business through effective sales, service, and operations policies.
Education
Bachelor of Science - Business & Technology of Fashion
NYC College of Technology
Brooklyn, NY 01.2020 - 01.2024
Skills
Market Trend Research and Consumer Behavior Analysis
Customer Segmentation, Merchandising, and Marketing Strategy Development
Creative Direction tailored to Target Markets and Brand Identity
Influencer, Partnership, and Brand Collaboration Sourcing and Management
Social Media Content Development and Campaign Execution
Creative Problem-Solving in fast-paced, constantly evolving environments
Strong Communicator — Able to translate brand messaging, product details, and marketing initiatives to customers, influencers, and internal teams
High attention to detail with a focus on accuracy and quality
Strong Time Management and ability to deliver under pressure and tight deadlines
Team Leadership and Collaboration across diverse skill sets and departments
Timeline
Brand Marketing Intern
AS Beauty, LLC
08.2024 - 04.2025
Bartender / Server
The Wicked Monk
06.2021 - Current
Bachelor of Science - Business & Technology of Fashion
NYC College of Technology
01.2020 - 01.2024
Bartender / Server
Johnny Utah's
09.2018 - 03.2020
Store Manager
Ruby And Jenna
08.2018 - 09.2019
Assistant Manager
Ruby and Jenna
09.2016 - 08.2018
Assistant Manager
Alaskan Sun Tanning
01.2016 - 01.2017
Software & Systems Proficiency
• Microsoft Office Suite (Excel, Word, PowerPoint)
• Google Workspace (Docs, Sheets, Slides, Drive)
• Canva (Content Creation & Visual Design)
• Shopify (E-commerce Operations & Product Management)
• Lightspeed POS (Point of Sale & Retail Operations)
• CapCut (Video Editing for Social Media)
• Instagram, TikTok & Meta Business Tools (Social Media Marketing & Content Management)