DON C. JOHNSON
Dallas,TX
Summary
Marketing and communications leader with a strong track record of developing and executing integrated campaigns across digital, eCommerce, and traditional channels. Recognized for driving brand growth, revenue generation, and cross-functional team alignment to achieve organizational goals. Skilled in leading large-scale initiatives, managing multimillion-dollar budgets, and fostering collaboration with diverse stakeholders to deliver measurable outcomes. Experienced in strategic partnerships, CRM systems, and data-driven performance optimization. Passionate about mentorship, fostering innovation, and creating impactful customer experiences.
Overview
14
14
years of professional experience
Work History
Senior Director of Marketing (Contractor)
Azure Talent Solutions Group
Irving, TX
01.2024 - 01.2025
- Spearheaded the development of multi-channel marketing and communications campaigns, integrating digital, eCommerce, and brand strategies to drive business growth and talent acquisition.
- Optimized performance through KPI analysis, enhancing landing pages and lead generation funnels for recruitment and conversion, leveraging AI bot optimization techniques.
- Collaborated across sales, recruiting, and product teams to unify messaging and increase client acquisition, ensuring compliance with branding guidelines.
- Led digital initiatives that improved marketing efficiency and delivered consistent ROI, with a focus on online and social media resources.
Outside Sales & Marketing Manager
THE DALLAS MORNING NEWS (DMN)
Dallas, TX
01.2019 - 01.2024
- Led high-impact special events and experiential marketing initiatives in the DFW market, including community expos, awards banquets, and sponsor-driven activations, strengthening brand visibility and community engagement.
- Grew digital revenue by integrating eCommerce with targeted digital marketing campaigns, leveraging data-driven strategies for audience segmentation and conversion.
- Directed cross-platform initiatives using various CMS software to improve automation, audience targeting, and conversion rates, aligning with best-in-class marketing and communication practices.
- Managed high-profile partnerships with the Dallas Cowboys, Texas Rangers, and Mavericks for co-branded promotions and expanded market penetration, demonstrating strong stakeholder and sponsor engagement.
- Oversaw a $350K marketing and events budget, achieving 20% cost savings while maximizing campaign ROI and event performance metrics.
Direct Sales Manager
SPECTRUM COMMUNICATIONS
Garland, TX
01.2014 - 01.2019
- Led an outside sales team focused on selling residential internet, cable TV, home phone, and mobile services, driving consistent growth across the DFW region through targeted promotional efforts.
- Utilized Salesforce CRM to track the sales pipeline, performance metrics, and customer engagement, consistently achieving over 85% in monthly recurring revenue (MRR), demonstrating strong data analysis and reporting skills.
- Created and distributed door hangers and other targeted marketing materials to support neighborhood outreach and increase lead generation, aligning with promotional and informational strategies.
- Built and developed a high-performing team through hands-on training focused on communication, product knowledge, service excellence, and Salesforce usage for lead tracking and reporting, emphasizing team leadership and mentorship.
Director of Marketing
SPORTS MANAGEMENT NOW (SMN)
Milwaukee, WI
01.2011 - 01.2014
- Led marketing for a digital platform often described as a “Facebook for high school sports,” connecting student-athletes, coaches, and fans across multiple states, demonstrating expertise in online and social media engagement.
- Managed regional marketing and outreach teams in New York, Minnesota, Illinois, and Wisconsin, supporting multi-sport coverage and athlete promotion, showcasing team leadership and coordination skills.
- Oversaw the development of an eCommerce storefront for branded sports merchandise, enhancing user engagement and generating additional revenue streams, highlighting digital marketing and business development.
- Directed content strategy and paid campaigns across social media to increase platform visibility and support athlete recruitment and exposure, emphasizing comprehensive marketing and communication strategies.
Education
Master of Business Administration -
Cardinal Stritch University
01.
Phone - Number
414-391-3900
Degree
MBA
Timeline
Senior Director of Marketing (Contractor)
Azure Talent Solutions Group
01.2024 - 01.2025
Outside Sales & Marketing Manager
THE DALLAS MORNING NEWS (DMN)
01.2019 - 01.2024
Direct Sales Manager
SPECTRUM COMMUNICATIONS
01.2014 - 01.2019
Director of Marketing
SPORTS MANAGEMENT NOW (SMN)
01.2011 - 01.2014
Master of Business Administration -
Cardinal Stritch University