Summary
Overview
Work History
Education
Skills
Timeline
OperationsManager
Don Danielson

Don Danielson

Territory Sales
Burbank,CA

Summary

Exceptional Sales Operations Manager with 15+ years of B2B and B2C experience who launched and managed a successful tech equipment resale company with multi-million- dollar sales seeks Branch Manager position. An Integrity first United Rentals sales professional with boundless energy, One UR spirit, remarkable leadership and program management skills -ready to optimize established frameworks and exceed expectations.

Overview

20
20
years of professional experience

Work History

Outside Sales Representative

UNITED RENTALS
Sun Valley, Burbank, NoHo, Pasadena, Toluca Lake , CA
09.2019 - Current
  • Transitioned successfully from tech industry to construction industry- within months exceeding expectations and KPIs
  • Increased overall territory rental Original Equipment Cost utilized from $2.3 to $5.1 Million
  • Drove rental revenues up YOY with $3.4 million in 2021 ongoing expectation of $4 million in 2022
  • Increased active accounts renting within territory from 253 in 2019 to 366 in 2020, and 428 in 2021
  • Led teams in Rep2Rep lead sharing- collaborating with fellow strategic sales representatives to propose focused solutions and pricing for diverse customer's needs
  • Led team in Salesforce "events" which includes customer calls and visits on average by 25% or more
  • Averaged 30 contractors per project>$10 million when goal is 10
  • Established fair pricing structures and closed purchase agreements for New, Used, Rental equipment, Repairs and Training offerings
  • Opened new accounts through cold calling and personal visits to potential customers throughout assigned territory, consistently a leader in district.
  • Maximized efficiency of sales process via Salesforce
  • Prospected and conducted face-to-face sales calls with business executives, project managers, and superintendents throughout assigned territory demonstrating corporate offerings, value proposition and proposed strategic solutions for diverse needs.

National Sales and Operations Manager

STARDOM CORPORATE COMMUNICATIONS
Burbank, CA
01.2002 - 09.2019
    • Founded telecom resale company from initial concept to business plan to implementation to $1,589,287 annual sales in fourth year, and has now celebrated 16th year as industry leader
    • Earned trust and business of over 30,000 small to mid-size to Fortune 500 accounts nationwide with 18% repeat business rate via coordinating outside sales, inside sales, and web sales
    • Coordinated sales to over 50 California state and local government departments and agencies as approved vendor
    • Secured $500,000 in lines of credit with banking entities and vendors in business environment with limited to no financial access for start-up companies
    • Supervised team of five 1099 employees. Hired, trained, mentored for success
    • Aggressively prospected from various media sources, in various industries for lead generation- pure sales hunter
    • Represented company as brand ambassador attending vendor, telecom industry and business association events communicating unique corporate value proposition
    • Organized, managed and directed all daily sales operations, marketing, customer service, technical support, and training of staff
    • Developed and delivered engaging sales presentations to convey product benefits and company value proposition
    • Optimized CRM account software to shorten sales cycle and cultivate long term business relationships
    • Developed sales forecasts and sales pipeline to maximized nationwide sales growth and achieve sales objectives
    • Closed technical sales and resolved complex product issues by coordinating and collaborating with manufacturer representatives and engineering
    • Developed efficient supply chain logistical processes and acquired strategic distribution network nationwide with 15 major vendor options
    • Spearheaded all market research to identify branding opportunities, and targeting of advertising monies
    • Established new accounts through cold calling and personal visits to potential customers
    • Implemented strategic initiatives according to monitored Key Performance Indicators (KPIs) and company process flows to maximize profit margin performance success
    • Negotiated and leveraged vendor pricing to maximize margins and maintain corporate edge with largest suppliers in competitive B2B marketplace

Education

Bachelor of Science - Business Administration, Sociology

Plymouth State University
Plymouth, NH

Skills

  • Strong Business Acumen
  • Superior Organizational Skills
  • Employee Development
  • Outside Sales/Inside Sales Expertise
  • WORLD CLASS Customer Service Excellence
  • Territory Sales Management
  • Strong enthusiastic work ethic
  • Windows, MS Office, Excel, Quickbooks, Salesforce, Rentalman, URMax
  • Persuasive negotiator
  • Strategic sales techniques
  • Oral and written communication
  • Customer Relationship Management
  • Team leadership excellence
  • Sales Coaching
  • Business Development Expertise
  • Cost and Budget Analysis

Timeline

Outside Sales Representative

UNITED RENTALS
09.2019 - Current

National Sales and Operations Manager

STARDOM CORPORATE COMMUNICATIONS
01.2002 - 09.2019

Bachelor of Science - Business Administration, Sociology

Plymouth State University

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