Don Ellis
Elk Grove,CA
Summary
Performance oriented sales leader with 10+ years of experience in competitive markets. A strategic leader who unifies teams around a common vision and motivates staff to consistently achieve goals. Tenacious leader with strategic and analytical approach to solving problems and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
15
15
years of professional experience
Work History
Director of Sales
Sysco Northern California
08.2020 - Current
- Manage sales team of 74 people with 8 direct reports, setting quarterly KPIs, managing their progress through performance management.
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
- Achieved over $264 million in recurring revenue increasing volume over 15% in 3 years by managing a proactive sales approach.
- Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
VP Sales
Sysco Sacramento
09.2019 - 08.2020
- Managed team of 100 professionals with 3 direct reports
- Collaborate with senior leaders to identify and define responses to business-wide challenges and growth opportunities
- Worked with Operations to consolidate and streamline routes translating to $200K bottom line improvement.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue
- Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
VP Sales
FreshPoint Central California, Sysco
03.2018 - 09.2019
- Led inside, outside and retail sales team of 15 with 3 direct reports
- Developed short and long-term sales strategies to gain market share through existing and organic sales
- Established CRM and increased sales by 12% leading to improved sales forecasting, account tracking and performance management.
- Worked with Profit Management on fixed margin strategies resulting in 15% increase in new account acquisitions.
- Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
VP Sales
Sysco Alaska
07.2017 - 03.2018
- Managed team of 25 with 3 direct reports driving growth through performance management
- Crafted performance management processes to drive KPI achievement.
- Executed marketing programs and methodologies to increase customer loyalty.
- Boosted profitability 20% by developing 3-person leadership team, communicating expectations and leveraging company's resources.
Director of Sales
Sysco Alaska
03.2015 - 07.2017
- Hired, supervised and coached 16 employees on sales strategies to optimize performance.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Grew topline sales 30% increasing gross profit dollars 15% through managing the sales cycle and executing on local sales strategy.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Business Development Specialist
Sysco Alaska
02.2014 - 03.2015
- Developed new customer strategies to capture market share and increase customer penetration
- Generated over $4 million in sales through consultative upselling and net new customers
- Planned marketing initiatives and leveraged referral networks to promote business development
- Came up with detailed plans to enhance sales management and prioritize long-term business goals.
Marketing Associate
Sysco Alaska
09.2009 - 02.2014
- Leveraged CRM effectively to manage routes and maximize efficiency
- Increased route size from 1.5 million to 3.5 million
- Increased gross profit dollars 50% during time in route.
- Developed marketing strategies and resolved problems to drive sales
Executive Chef
Hilton Anchorage
02.2008 - 05.2009
- Lead team of 30 with 5 direct reports overseeing 25,000sqft of banquet space
- Directed procurement, and overall food operations growing revenue over 15% to $5MM annually
- Maintained 28% food cost and 12% labor cost
Education
Associate of Applied Science - Culinary
University of Alaska Anchorage
Anchorage, AK05.2002
Skills
- Value Creation
- Revenue Growth
- Sales Management
- CRM: Salesforce
- Contract Negotiation
- Optimization
- Sales Forecasting
- Project Management
- Sales Cycle Management
- Sales Strategy Development
Accomplishments
Elite VP 2018 | Lead Pacific Market in gross margin & piece growth
Chairman's Club 2013 | Grew sales and gross profit 25%
Presidents Club 2010,2011,2012 | Grew sales and gross profit 15%
Timeline
Director of Sales
Sysco Northern California
08.2020 - Current
VP Sales
Sysco Sacramento
09.2019 - 08.2020
VP Sales
FreshPoint Central California, Sysco
03.2018 - 09.2019
VP Sales
Sysco Alaska
07.2017 - 03.2018
Director of Sales
Sysco Alaska
03.2015 - 07.2017
Business Development Specialist
Sysco Alaska
02.2014 - 03.2015
Marketing Associate
Sysco Alaska
09.2009 - 02.2014
Executive Chef
Hilton Anchorage
02.2008 - 05.2009
Associate of Applied Science - Culinary
University of Alaska Anchorage
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