Don Group
Pittsburgh,PA
Summary
Experienced Marketing Leader | B2B and B2C Expertise
Professional Summary : Innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Director of Marketing and Business Development
CodeReal
07.2019 - 05.2023
- Strategized and executed global marketing programs for Virtual Reality, Augmented Reality, and Mixed Reality software company
- Led multinational team of five and fostered collaboration with clients and developers across diverse regions
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Elevated SEO and metrics through comprehensive testing initiatives
- Conceptualized and implemented marketing and business development plans, propelling revenue from zero to $2M in 2 years through networking, email marketing, and digital content strategies
- Managed website design, ensuring seamless customer experience
- Exercised budgetary oversight to optimize resource utilization
- Captured new customers by optimizing business strategies and launching products to diversify offerings
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
Owner dgroupdigital
02.2014 - 07.2019
- Managed day-to-day business operations
- Drove revenue growth for clients via effective branding, communication, and marketing strategies
- Managed budgets ranging from $500 to $15,000 monthly
- Consulted with customers to assess needs and propose optimal solutions
- Achieved remarkable 200% YoY sales increase for client through impactful Facebook and Instagram ads
- Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues
- Proactively sought new clients via cold calling and outbound techniques
- Nurtured deep expertise in business management, marketing, and finance principles
- Maintained strong financial health through rigorous expense and cash flow monitoring.
Product Marketing Manager
Avanti Management
12.2010 - 01.2014
- Led team of up to 20 to execute traditional and digital marketing campaigns for education sector clients.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Launched go-to-market strategies for diverse products such as books, games, and computer applications.
- Pioneered marketing department, recruiting content creators and digital artists.
- Crafted comprehensive go-to-market strategy, culminating in 40% sales increase for new product.
- Oversaw launch of award-winning book series, achieving sales of 350K+ copies in inaugural year.
- Leveraged customer feedback and market research data to refine products
- Collaborated across functions to ensure product launches exceeded customer expectations and business targets.
- Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR
Education
Bachelor of Arts - Journalism and Communications
Point Park University
Pittsburgh PASkills
- Product Development and Marketing
- Development Activities
- Brand Development
- Social Media Platforms
- Brand Messaging
- Vendor Contracts
- Launch New Products
- Develop Campaigns
- Customer Retention Strategies
- Product LifeCycle Management
- Brand Positioning
- Strategic Initiatives
- Promotional Events
Certification
Google Analytics Luma Human-Centered Design Digital Marketing Facebook Ads
Additional Information
Certifications
- Google Analytics
- Luma Human-Centered Design
- Digital Marketing
- Facebook Ads
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
John Cage
Timeline
Director of Marketing and Business Development
CodeReal
07.2019 - 05.2023
Owner dgroupdigital
02.2014 - 07.2019
Product Marketing Manager
Avanti Management
12.2010 - 01.2014
Bachelor of Arts - Journalism and Communications
Point Park University