Donald E. Baylor II
Bessemer,AL
Summary
Highly Experienced Business Developer/Community Relation professional with a progressive career in leading strategic marketing, communications and branding initiatives. Successfully conducted market trend analysis and skilled at working either independently or in team settings.
Overview
15
15
years of professional experience
Work History
Special Assistant to the President
Southern Christian Leadership Conference Inc.
Atlanta, GA
08.2018 - Current
- Wrote and edited campaigns to deliver on strategies and meet project objectives.
- Partnered with international and internal business stakeholders, subject matter experts and thought leaders to develop internal and external content to highlight purpose-driven projects and unique culture.
- Produced website and SCLC Today magazine to keep stakeholders informed of programs and events.
- Gathered and analyzed market data to influence business decisions.
- Analyzed program results to determine effectiveness.
- Conferred with community relations leaders to develop strategies for social rights activities.
- Used advanced software to prepare documents, reports, and presentations.
- Wrote crisp and fresh press releases and prepared media kits.
- Created and optimized promotional publications and related materials.
- Built and updated crisis communication plans to handle diverse situations.
- Coordinated positive coverage and PR, including media interviews and events sponsorships.
- Developed and maintained companies' corporate image and identity using logos and signage.
- Built and maintained corporate image, brand and identity.
- Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
- Managed team personnel, budget and schedule to handle demanding PR requirements.
- Identified target audience and developed optimized communication plans to engage and interest individuals.
- Produced creative collateral to successfully share communication strategies and achieve public relations goals.
- Organized and coordinated conferences and monthly meetings.
Senior Management Partner
DB2 International Consultants
Birmingham, AL
04.2013 - 08.2018
- Collaborated with various government officials and political leaders to improve community programs and neighborhood development.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Translated customer needs into solution requirements using powerful value propositions and negotiation skills.
- Implemented innovative business development strategies to increase customer base and expand market share.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Assessed current service needs and calculated product satisfaction levels to make appropriate product and service adjustments.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Achieved or exceeded company-defined sales quotas.
Assistant to the Mayor
Bessemer City
Bessemer, AL
11.2006 - 02.2010
- Organized and coordinated conferences and monthly meetings.
- Conducted research and analyzed data to provide detailed reports on various city projects.
- Wrote reports, executive summaries and newsletters.
- Supported business and hospitality needs of corporate partners and staff during meetings and company events.
- Worked with city council to initiate city projects and assist in various community development initiatives.
- Handled confidential and sensitive information with discretion and tact.
- Facilitated training and onboarding for incoming office staff.
Environmental, Health and Safety Officer
Holcim Cement
Midfield, AL
03.2004 - 05.2006
- Created safe work environment by complying with safety, health and security requirements.
- Accompanied, documented and reported OSHA and ISO 1400 inspections, insurance oversight and other formal safety and security measures at work site.
- Supported interaction with local emergency response agencies and responders to coordinate work site security requirements.
- Mentored and supported staff in identifying and implementing procedures and practices to protect safety and security of workers.
- Conducted incident investigations, participated in audits and collected data and information to maximize workplace safety.
- Leveraged statistical analysis to improve awareness, change behavior and drive continuous improvement in programs and processes.
- Conducted safety audits and inspections to identify workplace hazards and deficiencies.
Education
Bachelor of Science - Psychology
Alabama State University
Montgomery, AL06.1989
High School Diploma -
Jess Lanier High School
Bessemer, AL05.1981
Skills
- Business development
- Communications strategy
- Brand management
- Marketing collateral development
- Adobe Design Software efficient
- Communications leadership
- Spokesperson experience
- Data management
- Problem resolution
- Time management
- Work ethic
- Project planning
- Administering Social Media Accounts
Timeline
Special Assistant to the President
Southern Christian Leadership Conference Inc.
08.2018 - Current
Senior Management Partner
DB2 International Consultants
04.2013 - 08.2018
Assistant to the Mayor
Bessemer City
11.2006 - 02.2010
Environmental, Health and Safety Officer
Holcim Cement
03.2004 - 05.2006
Bachelor of Science - Psychology
Alabama State University
High School Diploma -
Jess Lanier High School
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