Brent Robinson
St. Louis,MO
Summary
Results-driven content marketing leader with a proven track record in driving brand growth, engagement, and customer acquisition. Expertise in developing and executing data-driven marketing strategies, optimizing digital campaigns, and leading cross-functional teams. Adept at leveraging analytics to inform decisions and enhance content performance. Passionate about creating compelling narratives that drive business impact.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Content Marketing Manager
Edge
08.2024 - Current
- Develops and executes content marketing strategies to increase brand awareness, engagement, and client acquisition for Edge, a leader in remote talent solutions for the medical and insurance industries.
- Leads SEO-optimized blog content, newsletters, and social media campaigns, enhancing organic search rankings and audience engagement.
- Manages and mentors a content team of two, producing high-impact content for webinars, email campaigns, and client communications.
Content Strategist - Freelance
Upwork
03.2020 - 08.2020
- Worked on a variety of client projects to establish and execute strategies to guide content activities and decisions that meet business and audience needs
- Executed content strategies tailored to the unique target audience of each client and project to meet the desired business objective
- Oversaw the development and launch of new content channels for clients such as podcasting, events, digital ads, and print
Associate Director, Content Strategy & Communications Planning
HLK Agency
03.2021 - 06.2022
- Oversaw content strategy and communications planning for a diverse set of clients, including Centene, Bayer, Winchester, and Audible
- Defined the vision, streamlined processes, and executed communication strategies tailored to the unique target audience of each client
- Created strategic frameworks and blueprints by leveraging audience research insights, providing valuable guidance for the development of successful campaigns
- Developed and managed all public-facing content to effectively attract, engage, and retain healthcare clients, including notable organizations such as Anthem, United Healthcare, and Kaiser Permanente
- Spearheaded comprehensive marketing initiatives encompassing brand management, advertising, public relations, and social media, driving impactful results
- Pioneered the implementation of far-reaching marketing strategies, resulting in amplified brand recognition and accelerated product adoption rates
Manager, Global Content Operations
Indeed
11.2015 - 03.2020
- Implemented and managed global content operations, ensuring consistency, efficiency, and scalability across international markets.
- Developed content standards, guidelines, and workflows to optimize content creation, localization, and distribution.
- Collaborated with marketing, creative, and localization teams to enhance content performance and operational effectiveness.
- Managed a team of five editors, translators, and data analysts.
Social Media Manager
Bazaarvoice
10.2013 - 11.2015
- Led global social media strategy, driving brand awareness, lead generation, and product adoption.
- Established company-wide social media policies to ensure compliance and consistency.
- Managed demand generation reporting and content marketing initiatives to increase customer engagement.
Education
Bachelor of Arts - Political Science
Master of Arts - Communication
05.2009
Skills
- Keyword analysis
- Content strategy development
- Content editing
- Contractor management
- Copywriting
- Production
- Project management
- Demand generation
Certification
- HubSpot Content Marketing Certification - HubSpot Academy.
- Google Analytics Individual Qualification (IQ) - Google.
- Search Engine Optimization (SEO) Certification – SEO Training Course by Moz.
- Email Marketing Certification – HubSpot Academy.
- Sprout Social Media Certification– Sprout Social.
Timeline
Content Marketing Manager - Edge
08.2024 - Current
Associate Director, Content Strategy & Communications Planning - HLK Agency
03.2021 - 06.2022
Content Strategist - Freelance - Upwork
03.2020 - 08.2020
Manager, Global Content Operations - Indeed
11.2015 - 03.2020
Social Media Manager - Bazaarvoice
10.2013 - 11.2015
University of Arkansas - Master of Arts, Communication
University of Arkansas - Bachelor of Arts, Political Science
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