Donald Currie
Creative Director
Rolesville,NC
Summary
Results-oriented creative professional with a strong artistic vision, dedicated to shaping compelling narratives for marketing initiatives. Experienced in leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Creative Director
1224 Media
Charlotte, NC
01.2016 - Current
- Manage campaigns with specific focuses in order to meet customer needs and creative visions.
- Develop strategic communication and marketing plans.
- Facilitate high-level brand discovery sessions, producing detailed marketing strategies for startup and mid-sized organizations.
- Develop clear brand messaging to create consistency across marketing campaigns and internal communications.
- Create visual brand identities for clients, including logo design, mood boards, and brand guidelines that are attractive and iconic.
- Enhance social media engagement by creating custom content that establishes clients as thought leaders and authorities in their industries.
- Utilize A.I. and story-based email campaigns that consistently produce 40%+ open rates and above industry average conversion rates.
- Maximize skillsets of 3 digital marketers, providing opportunities for well-rounded marketing strategies.
- Oversaw 50+ creative projects consisting of video production, graphic design, web design, and copywriting.
- Increased website traffic by 300% per client through effective marketing funnels, lead generators, and social campaigns.
- Create and manage detailed, targeted social ad campaigns that consistently result in cost-per-click rates of less than $.40 per click.
- Construct high-revenue producing courses that provide passive income opportunities for consultants and coaches.
Communications Director
Richland Creek Community Church
Wake Forest, NC
05.2021 - 05.2022
- Developed 3-5 year annual plans for marketing and communications, successfully translated into annual goals and corresponding budget development.
- Engaged in ongoing personal development that identifies, trains, and prepares quality leaders.
- Coordinated all marketing and communication efforts, both in print and online, utilizing strong project management skills in quality execution of copywriting, creative direction, photography, videography, graphic design, and social media.
- Oversaw creative consultations between communications teammates and other internal departments to ensure appropriate creative strategies, schedules, budgets, production support, and necessary reviews.
- Led communications colleagues and other departments in upholding integral foundations of organizational brand identity, including maintenance of visual and editorial communication standards.
- Developed and maintained regular systems of review to determine which communication and marketing plans are efficient, based on data-driven analysis.
- Employed Communications Advisory Team of volunteers with appropriate skillsets to maintain strong non-staff perspective on communication efforts and staff responsibilities.
Communications Director
Have Life Ministries
Charlotte, NC
01.2016 - 05.2021
- Oversaw end-to-end video production of weekly live worship services, delegating roles among 12 staff members.
- Developed and lead internal and external communications plans, marketing efforts, and brand strategies.
- Managed social media channels, websites on Wix, and provide monthly Google Analytics reports.
- Facilitated vendor contracts for event sponsorships, television, and radio ads.
- Led inventory management of media software and hardware valued at $375K+.
- Supervised email and text marketing campaigns for 4K+ subscribers.
- Developed media strategies to support product launches, increase public visibility and drive customer engagement.
- Coordinated and directed public relations activities to align with corporate strategic goals.
Junior Underwriter
Wells Fargo
Charlotte, NC
06.2013 - 01.2015
- Determined and documented loan conditions and communicated requirements and decisions.
- Analyzed credit, income, compliance, title documents, and appraisals during underwriting process.
- Reviewed applications for insurance coverage and reports from loss control specialists to determine risks.
- Assisted in process testing of automated tools used to increase underwriting efficiency by 20%.
Education
Some College (No Degree) - Kinesiology
University of North Carolina At Charlotte
Charlotte, NCSkills
Marketing Program Design
Deadline-oriented
Marketing expertise
Creative team leadership
Communications strategies
Campaign development
Project Management
Social Media Management
Web Design
Advertising Campaigns
Accomplishments
Los Angeles Film Festival award winner for production of Thony's Eyes short film.
Certification
Digital Marketing Certification, Columbia Business School
Timeline
Communications Director
Richland Creek Community Church
05.2021 - 05.2022
Digital Marketing Certification, Columbia Business School
08-2019
Creative Director
1224 Media
01.2016 - Current
Communications Director
Have Life Ministries
01.2016 - 05.2021
Junior Underwriter
Wells Fargo
06.2013 - 01.2015
Some College (No Degree) - Kinesiology
University of North Carolina At Charlotte