Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
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Donald La Shelle

Donald La Shelle

Sales Manager
Mc Causland,IA

Summary

Sales manager with expertise in developing and executing successful sales strategies that drive revenue growth. Proven ability to lead high-performing teams, enhance customer engagement, and identify new business opportunities. Demonstrated success in improving operational efficiency and achieving sales targets through effective coaching and motivational techniques.

Overview

11
11
years of professional experience

Work History

Sales Manager

Mcgrath Powersports
Cedar Rapids
08.2024 - 12.2025
  • Managed daily sales operations to enhance team performance at Mcgrath Powersports.
  • Developed and implemented sales strategies that increased customer engagement.
  • Trained and mentored new sales staff on product knowledge and exceptional customer service.
  • Analyzed market trends to identify promotional opportunities for products.
  • Built strong customer relationships to foster loyalty and repeat business.
  • Conducted regular inventory checks to ensure stock levels and product availability.
  • Facilitated team meetings to address goals, challenges, and sales techniques.
  • Created monthly reports for management detailing sales performance metrics.

Fixed Ops Manager

Mcgrath Powersports
Cedar Rapids
07.2023 - 08.2024
  • Managed daily operations to ensure efficient workflow and resource allocation.
  • Oversaw inventory control, tracking stock levels and ordering supplies as needed.
  • Coordinated staff schedules to optimize labor management and project timelines.
  • Implemented process improvements that enhanced operational efficiency and minimized waste.
  • Trained new employees on company policies, safety procedures, and operational practices.
  • Conducted regular audits of processes to maintain compliance with company standards.
  • Developed strategic partnerships with suppliers to negotiate better pricing on materials.
  • Created and maintained key performance indicators to monitor operational effectiveness.

Service Director

McGrath Moto
Cedar Rapids
03.2022 - 07.2023
  • Managed daily operations of customer service department, including scheduling and staff supervision.
  • Implemented process improvements that streamlined service delivery workflows.
  • Coordinated training programs for service staff to enhance technical knowledge.
  • Conducted regular performance evaluations and provided constructive feedback to team members.
  • Established weekly meetings to discuss project progress and address customer feedback trends.
  • Resolved escalated customer issues promptly using effective problem-solving skills.
  • Verified team compliance with established procedures critical to successful services.
  • Developed policies to proactively address social and emotional needs of program participants.

Fixed Operations Manager

McGrath Dubuque Harley Davidson
Dubuque, IA
07.2021 - 03.2022

-Managed daily operations to ensure efficient workflow and resource allocation.
-Oversaw inventory control, tracking stock levels and ordering supplies as needed.
-Coordinated staff schedules to optimize labor management and project timelines.

-Implemented process improvements that enhanced operational efficiency and minimized
waste.
-Trained new employees on company policies, safety procedures, and operational practices.
-Conducted regular audits of processes to maintain compliance with company standards.
-Developed strategic partnerships with suppliers to negotiate better pricing on materials.
-Created and maintained key performance indicators to monitor operational effectiveness.

Service Manager

McGrath Quad Cities Harley Davidson
Davenport, IA
07.2019 - 03.2021
  • Met with customers to discuss service needs and develop effective and practical solutions.
  • Monitored team performance, adhered to service level agreements (SLAs) and provided detailed job training.
  • Met with customers to discuss service needs and offer available solutions.
  • Coordinated with other departments to maintain streamlined and productive workflow.
  • Hired, trained and supervised team of service staff members to meet business goals.
  • Analyzed service reports to identify areas of improvement.
  • Resolved customer complaints in professional and timely manner.
  • Monitored service staff performance and provided feedback for improvement.
  • Implemented strategies to increase customer service satisfaction ratings.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Set aggressive targets for employees to drive company success and strengthen motivation.

Service Manager

Clinton Harley Davidson
Clinton, IA
07.2014 - 07.2019
  • Controlled resources and assets for department activities to comply with industry standards and government regulations.
  • Identified and communicated customer needs to supply chain capacity and quality teams.
  • Analyzed service reports to identify areas of improvement.
  • Assisted in organizing and overseeing assignments to drive operational excellence.
  • Monitored service staff performance and provided feedback for improvement.
  • Resolved customer complaints in professional and timely manner.
  • Implemented strategies to increase customer service satisfaction ratings.
  • Met with customers to discuss service needs and develop effective and practical solutions.

Education

Bachelor of Science - Sociology

Western Illinois University
Macomb, IL
12-2008

Skills

  • Sales strategy and forecasting
  • Customer engagement and relationship management
  • Market analysis and performance reporting
  • Inventory and order management
  • Effective communication and conflict resolution
  • Problem solving and process optimization
  • Leadership development and employee training
  • Time management and task prioritization
  • Performance coaching and evaluation
  • Operational efficiency and quality assurance
  • Vendor negotiation and compliance maintenance
  • Team leadership and motivation strategies
  • Sales operations and processes
  • Revenue forecasting and KPI tracking

Accomplishments

Graduate of McGrath Family of Dealerships Emerging Leader Program

Graduate of Garage Composites Sales Manager Academy

Eagle Scout in B.S.A.

Top 5 service departments in Harley Davidson Performance Group

Top sales team in dealer group of 4 powersports dealers.

References

References available upon request.

Timeline

Sales Manager

Mcgrath Powersports
08.2024 - 12.2025

Fixed Ops Manager

Mcgrath Powersports
07.2023 - 08.2024

Service Director

McGrath Moto
03.2022 - 07.2023

Fixed Operations Manager

McGrath Dubuque Harley Davidson
07.2021 - 03.2022

Service Manager

McGrath Quad Cities Harley Davidson
07.2019 - 03.2021

Service Manager

Clinton Harley Davidson
07.2014 - 07.2019

Bachelor of Science - Sociology

Western Illinois University
Donald La ShelleSales Manager
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