Summary
Overview
Work History
Education
Skills
Websites
Certification
Personal Culture
Volunteer Leadership
Background - Career Precis
Work Availability
Accomplishments
Timeline
91
Donald Nosek

Donald Nosek

Los Angeles,CA

Summary

GROWTH + STRATEGY + MARKETING + REVENUE | PRINCIPAL

Force Multiplier - Purple Unicorn - AI-Driven Leader - GTM - RevOps - Demand Gen - Marketing - Sales - Biz Dev - Product - SaaS - Revenue 🚀

► Earned multiple successful exits as a principal owner and C-level executive including Matchwell, a healthcare technology SaaS startup acquired by investment funds Centerbridge ($38b) and CDPQ ($434b).

Overview

23
23
years of professional experience
5
5
Certification

Work History

ADVISOR & EXPERT CONSULTANT

ALPHASIGHTS, VISIANT, BEGINLY HEALTH & MULTIPLE COMPANIES
01.2018 - Current
  • Advise Founders, Boards, CEOs and Fractional Consultants on Go-to-Market and RevOps strategies for startup and emerging growth organizations
  • Provide strategic advisor help in marketing, sales and growth for Bio-Pharma and Life Sciences marketing and digital advertising agency Visiant, with clients that include Alkermes, Mural Oncology, iPerformix and more
  • Advise CEO and executive team at AI-driven job matching startup Beginly Health on RevOps, CRM, sales enablement and marketing automation efforts
  • Research, participate in interviews, and share market expertise with VCs, investment managers, management consultants and private equity (PE) to help guide deeper understanding of markets, audiences and opportunities.
  • Consult via independent expert network research firms such as AlphaSights, GLG, Guidepoint, Tegus, Atheneum, VISASQ/COLEMAN and others to advise VC, investment funds, holding companies and private equity (PE) firms-including Bain & Company, GV (Google Ventures), Structure Capital, Great Point Partners, DNA Capital, and others-on SaaS, ICHRA Employer Group Insurance, ERP, HRIS-HRIT, AI / LLM, CRM, VMS, ATS, health-tech, health exchanges, telehealth, TPA (third-party administration), martech, advertising, marketing and growth strategies

CHIEF GROWTH OFFICER (CGO)

NUWEST GROUP
01.2023 - 01.2025
  • Company Overview: PE-backed healthcare staffing agency, part of TA Group Holdings
  • Alongside CEO, steer overall corporate vision, strategy and direction for this PE-backed healthcare staffing agency, part of TA Group Holdings
  • Partner with executive team to accelerate growth and optimize business processes across each department within this healthcare staffing and workforce solutions organization
  • Develop and oversee the execution for strategic advisory and consulting services, plus lead all marketing, sales, product and growth initiatives; from branding and social content campaigns to ABM database marketing to software product development and beyond
  • Designed, built, and launched integrated job board marketplace product; serving as the cross-functional product manager of this proprietary job board marketplace will leverage AI to create advanced job-candidate matching
  • Vetted, purchased, installed and trained 150+ recruiters, account managers and business development team members on marketing automation and talent engagement platform SenseHQ
  • Rebuilt lead generation technologies and partnerships, revamping 7-figure partnerships with Indeed, LinkedIn and Vivian while introducing and piloting new integrations with Arya Leoforce, Seekout, HireEZ, JobGet, and programmatic paid media talent acquisition leader Pando Logic
  • Overhauled the sales and business development go-to-market approach, including sourcing integrations with Definitive Healthcare and ZoomInfo and content distribution demand generation programs with B2B healthcare media publishers and networks, including Becker's, Fierce Healthcare, Modern Healthcare and more
  • PE-backed healthcare staffing agency, part of TA Group Holdings
  • 5x Fastest Growing Private Company by Inc
  • Nurse.org #1 Travel Staffing Agency
  • Top 125 Staffing Firms in the US by SIA

CHIEF MARKETING OFFICER (CMO)

MATCHWELL (MEDICAL SOLUTIONS)
01.2021 - 01.2023
  • Company Overview: AI-driven SaaS health-tech startup
  • Handpicked by the board chair and CEO, I joined this AI-driven SaaS health-tech startup to serve primarily as the right-hand of the CEO, partnering on the overall Go-to-Market strategy and direction of the business to oversee marketing, sales, RevOps and growth
  • Developed a ground-up biz dev and sales rep program to drive new client acquisition, increase monthly subscriptions and boost ARR
  • Increased sales productivity and operational efficiency by integrating growth technologies throughout customer lifecycle management
  • Implemented Hubspot CRM and built configurations for recruiting, sales, and customer success
  • Served as product research, UX and design consultant for engineering team
  • Revamped the brand, mission and vision while optimizing lead sourcing and demand generation
  • Part of the healthcare technology hotbed known as The Research Triangle, this Durham, NC-based company won 3 rounds of private and PE funding from 11.2 Capital, Alumni Ventures, Flying Point Industries, IAG Capital Partners, and Lunsford Capital before being acquired
  • AI-driven SaaS health-tech startup
  • Acquired by Centerbridge ($38b) and CDPQ ($434b), then rolled into healthcare staffing leader Medical Solutions family of brands ($4b)

CHIEF MARKETING OFFICER (CMO)

SURECO HEALTH & TECHNOLOGY
01.2018 - 01.2021
  • Company Overview: Healthcare technology startup
  • Collaborated with the executive leadership team to drive profitable revenue growth
  • Developed the overall marketing strategy and Go-to-Market execution at this healthcare technology startup, guiding marketing and product strategy across four divisions, including the company's ICHRA Employer Group insurance SaaS platform launch
  • Increased revenues 5x in first three years
  • Designed and executed demand generation, lead nurture, branding, digital strategy, and omnichannel marketing
  • Led content marketing, social, organic & paid search, online display, ABM, affiliate
  • Optimized product, marketing, sales, martech, RevOps and call center SOPs and technology
  • Healthcare technology startup

CHIEF REVENUE OFFICER (CRO), STRATEGY, PRINCIPAL

FIREBRAND MEDIA
01.2015 - 01.2018
  • Company Overview: Content and media agency
  • Along with CEO, steered overall content and media agency vision, strategy and direction
  • Managed 20+ national & local sales reps to increase ad revenues
  • Oversaw the consulting services of our digital marketing and client relationship teams
  • Helped clients imagine new and effective marketing and advertising solutions using content marketing, social, organic & paid search, display, affiliate, events and more
  • Developed new business avenues, launched new products and maximized revenue streams
  • Launched new products/services to 3x marketing services clients within first year
  • Grew marketing services and luxury travel revenue by 25x
  • Forged client and event partnerships to add $5m+ in new revenue
  • Content and media agency

SENIOR STRATEGY CONSULTANT - BUSINESS DEVELOPMENT, DIGITAL

VML, INIZIO, MOON TIDE & OTHERS
01.2001 - 01.2016
  • Utilized my experience in digital marketing strategy to win new business and create solutions
  • Wrote copy, edited and delivered effective content marketing in print, web and social media
  • Managed PPC, SEO, social media and online display media campaigns
  • Managed book of business to win new accounts and advertising IOs for print + digital ad buys

SVP, BUSINESS DEVELOPMENT & STRATEGY

STUDIO PMG
01.2013 - 01.2015
  • Company Overview: Agency focused on rapid revenue growth and client expansion
  • Drove overall agency vision, strategy, and team management as one of four executive leaders who fueled rapid revenue growth and client expansion.
  • Pioneered new approaches to social media within the FDA-regulated biotechnology-pharmaceutical industry to win multi-million+ programs
  • Led and managed the media and analytics teams to a 6x growth in revenues across paid, earned, and owned media
  • Delivered effective solutions for clients that involve analytics, paid search, online display, paid social, affiliate/lead-gen, content marketing, social media, organic search and other media
  • Served as though leader and speaker at bio-pharma industry and medical affairs events
  • Agency focused on rapid revenue growth and client expansion

CHIEF MARKETING OFFICER (CMO), HEAD OF STRATEGY & BIZ DEV, PRINCIPAL

MERGE WORLDWIDE (YMARKETING)
01.2006 - 01.2013
  • Company Overview: Digital marketing agency
  • Co-founded agency as principal partner and served as general manager of the Orange County HQ office
  • Grew revenue by 5x over final five years as the leading revenue officer
  • Acquired by Sandbox, now under MERGE, part of Keystone Capital ($630b)
  • Led business development, digital strategy and marketing efforts to land this digital marketing agency on successive Inc 500 Fastest Growing Private Companies in the U.S. lists
  • Hired, trained and oversaw 75+ team members for strategy, marketing, account and product
  • Led digital Go-to-Market strategies for clients such as United Healthcare, Appian, AARP, Pacific Life Insurance, Amgen, Fox Racing, O'Neill Clothing, Callaway, Book Pal and more
  • Forged partnerships with global agencies, media companies and software partners including Pacific Communications, Alcone Marketing (Omnicom Group), Wunderman, Adobe, Hubspot, Salesforce, Microsoft, Google and Searchlight Conductor
  • Speaker and evangelist for agency at industry events such as eTail, CALA and HUGS
  • Authored whitepapers, ebooks and blogs on agency and partner sites (e.g. Hubspot)
  • Digital marketing agency

SVP STRATEGY & BUSINESS DEVELOPMENT, PRINCIPAL

INFUSE CREATIVE
01.2001 - 01.2006
  • Company Overview: Digital agency specializing in SEM, SEO, web programming, PR and email/CRM services
  • Co-founded digital agency that brought search engine marketing (SEM), search engine optimization (SEO), web programming, PR and email/CRM services under one roof
  • Won new business by leading digital pitches with clients such as Fox, Warner Bros, & more
  • Increased revenues 6x in five years through new business and organic client growth
  • Led digital strategy for clients such as Mazda, New Line Cinema and Secure Horizons
  • Created key partnerships with agencies including Doner, Carat, Deutsch and Blitz
  • Secured LOI for a $25-million stock and cash acquisition deal of Infuse Creative
  • Digital agency specializing in SEM, SEO, web programming, PR and email/CRM services

SENIOR STRATEGY & ACCOUNT DIRECTOR - SaaS

IBM (SILVERPOP)
01.2002 - 01.2003
  • Company Overview: Leading email service provider (ESP) and SaaS company
  • Utilized years of client-facing experience and technical knowledge of digital communications to support sales to win deals with leading brands
  • Led Digital Account and Email CRM Strategy for the company's largest enterprise clients including Mazda, Volvo, AMD Processors and AEG
  • Developed multi-touch, multi-channel lead nurture and customer retention CRM programs
  • Leading email service provider (ESP) and SaaS company
  • IBM acquired Silverpop, a leading email service provider (ESP) and SaaS company, and later sold the code to Centerbridge Partners ($38b)

SaaS STRATEGY & PROFESSIONAL SERVICES CONSULTANT, SALES ENGINEER

PIVOTAL SOFTWARE (MARKETFIRST)
01.2000 - 01.2001
  • Company Overview: SaaS startup specializing in eMarketing automation software
  • Engaged clients in both the pre-sales and post-sales process to demonstrate the technical features of SaaS startup MarketFirst's enterprise eMarketing automation software
  • Developed email and CRM strategies for clients such as RightNow Technologies (now part of Oracle), Pharmacia (now Pfizer), Lucent Technologies and ArtistDirect
  • Built comprehensive B2C and B2B eMarketing strategies, managing team members from the IT, database, sales and marketing departments through all phases of the projects
  • Designed back-end schema of campaigns to enable efficient segmentation for LQD programs
  • SaaS startup specializing in eMarketing automation software

GENERAL MANAGER, MARKETING PROMOTIONS MANAGER, SENIOR EDITOR

BROADBAND SPORTS (ATHLETESDIRECT)
01.1999 - 01.2000
  • Company Overview: Startup focused on sports content websites
  • Revolutionized the way Broadband Sports (AthletesDirect) won advertising revenue, by working with sales and business development to create, initiate and manage a cohesive strategy for marketing promotions (new department under my direction)
  • Implemented contests and promotions that generated more than 350,000 registered users, increasing the permission marketing database three-fold
  • Increased content syndication revenue by 250% following the site acquisition Athletedaily.com
  • Coded web programming for contest pages and emails (HTML, Java Script, CGI and PHP)
  • Devised and delivered comprehensive promotional campaigns for notable clients such as AIG, Levi Strauss, Heineken, Dr. Pepper, Budweiser and more
  • Startup focused on sports content websites
  • Michael Dell-backed startup that raised $60 million in the high-flying dotcom era to build a network of sports content websites

EDITOR

MOTOR TREND GROUP (PETERSEN/PRIMEDIA)
01.1994 - 01.1999
  • Worked with the publisher and sales team to represent our programs directly to marketing and their ad agencies such as RPA, Saatchi, TBWA\Chiat\Day, Sapient/Nitro, FCB and others
  • Directed the entire marketing efforts and editorial identity of MAX Power, Max Speed and Water Craft Power magazines; and Contributing/Associate Editor of Circle Track, Hot Rod Bikes and Event Scene magazines
  • Maximized the exposure of the magazine's brand through radio interviews, TV appearances, events, and licensing of ancillary products such as calendars, T-shirts & more
  • Expanded circulation and ad revenue month over month and year over year
  • Sold 540% over projections; the most successful launch in division history
  • Managed staff of writers, associate editors, managing editor, editorial assistants, photographers and freelancers to effectively deliver a quality, focused product

Education

Bachelor of Arts - Communications-Journalism

CALIFORNIA STATE UNIVERSITY LONG BEACH
LONG BEACH, CA

Digital marketing course certification - undefined

HUBSPOT

Course certification - Six Thinking Hats Parallel Thinking - undefined

EDWARD DE BONO

Fundamentals of Next-Gen Marketing course certification - undefined

6SENSE

Google and Coursera course certification - Advanced Data Analytics Professional Certificate

GOOGLE

Adobe Workfront Project Manager course certification - undefined

ADOBE

Generative AI Critical Thinking & Social Intelligence course certifications - undefined

LINKEDIN

Product, growth and marketing course certification - undefined

REFORGE
05.2025

Skills

  • B2B
  • B2C
  • B2B2C
  • DTC
  • Revenue generation
  • Leadership
  • Deal-making
  • Start-up operations
  • Enterprise operations
  • Health-tech
  • Staffing
  • Training
  • Insurance
  • Life sciences
  • Biotech
  • Pharma
  • Medical devices
  • SaaS
  • Automotive
  • ECommerce
  • Consumer electronics
  • Apparel
  • Luxury goods
  • Travel
  • Hospitality
  • Omnichannel marketing
  • Revops
  • Marketing
  • Sales
  • Product growth
  • Business process management
  • CRM
  • Account-based marketing
  • Email communications
  • Content marketing
  • Paid media
  • SEO
  • Demand generation
  • Community management
  • Social media
  • Branding
  • Storytelling
  • Digital marketing
  • Conversion rate optimization
  • Web design
  • Product development
  • Advisory
  • Venture capital
  • Private equity
  • Data analysis
  • Project management
  • Collaboration
  • Creative design
  • Analytics
  • Automation
  • Content management

Websites

Certification

  • Reforge Product & Growth, Product, growth and marketing course certification, 01/2020
  • HubSpot Inbound Marketing Certified Professional, Digital marketing course certification, 01/2020
  • Edward De Bono, London, U.K., Course certification - Six Thinking Hats Parallel Thinking, 01/2020
  • 6Sense Certified Professional, Fundamentals of Next-Gen Marketing course certification, 01/2020
  • Google Advanced Data Analytics Professional Certificate, Google and Coursera course certification, 01/2020
  • Adobe Certified Professional, Adobe Workfront Project Manager course certification, 01/2020
  • LinkedIn AI-Certified Professional, Generative AI Critical Thinking & Social Intelligence course certifications, 01/2020

Personal Culture

  • Versatile RevOps-Marketing-Sales-Growth-Product practice leader and entrepreneur
  • Organized champion of operational excellence who sees the big picture & executes tactically
  • Problem solver and self-starter; a coach and mentor who leads by example
  • Creative yet analytical thinker; performance-driven and an insatiable learner
  • Agent of change who attacks my work with enthusiasm and unyielding commitment to quality

Volunteer Leadership

  • Former Corporate Advisory Council - Alzheimer's Association Orange County
  • Former Board Member - American Marketing Association (Orange County Chapter - OCAMA)
  • Former Manager - Hubspot User Group (HUG) Orange County
  • Former Fund Raising & Marketing - Make-A-Wish & Second Harvest Food Bank Orange County
  • Former Fund Raising Support - Green Beret Foundation, American Legion, Angel Foundation
  • Former Volunteer Coach and Referee - AYSO & Friday Night Lights Football

Background - Career Precis

Earned multiple successful exits as a principal owner and C-level executive, including a recent healthcare technology startup acquired by investment funds Centerbridge ($38b) and CDPQ ($434b), which was then rolled into healthcare staffing leader Medical Solutions family of brands ($4b)

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments

► Earned multiple successful exits as a principal owner and C-level executive including Matchwell, a healthcare technology SaaS startup acquired by investment funds Centerbridge ($38b) and CDPQ ($434b).
► 5x Fastest Growing Private Company by Inc
► Nurse.org #1 Travel Staffing Agency
► Top 125 Staffing Firms in the US by SIA
► Increase revenues 5x in first three years at SaaS health-tech
► Ranked #49 fastest growing private company and #9 fastest in advertising/marketing
► Grew revenue by 5x as the leading revenue officer to reach upper 8-figures

Timeline

CHIEF GROWTH OFFICER (CGO)

NUWEST GROUP
01.2023 - 01.2025

CHIEF MARKETING OFFICER (CMO)

MATCHWELL (MEDICAL SOLUTIONS)
01.2021 - 01.2023

ADVISOR & EXPERT CONSULTANT

ALPHASIGHTS, VISIANT, BEGINLY HEALTH & MULTIPLE COMPANIES
01.2018 - Current

CHIEF MARKETING OFFICER (CMO)

SURECO HEALTH & TECHNOLOGY
01.2018 - 01.2021

CHIEF REVENUE OFFICER (CRO), STRATEGY, PRINCIPAL

FIREBRAND MEDIA
01.2015 - 01.2018

SVP, BUSINESS DEVELOPMENT & STRATEGY

STUDIO PMG
01.2013 - 01.2015

CHIEF MARKETING OFFICER (CMO), HEAD OF STRATEGY & BIZ DEV, PRINCIPAL

MERGE WORLDWIDE (YMARKETING)
01.2006 - 01.2013

SENIOR STRATEGY & ACCOUNT DIRECTOR - SaaS

IBM (SILVERPOP)
01.2002 - 01.2003

SENIOR STRATEGY CONSULTANT - BUSINESS DEVELOPMENT, DIGITAL

VML, INIZIO, MOON TIDE & OTHERS
01.2001 - 01.2016

SVP STRATEGY & BUSINESS DEVELOPMENT, PRINCIPAL

INFUSE CREATIVE
01.2001 - 01.2006

SaaS STRATEGY & PROFESSIONAL SERVICES CONSULTANT, SALES ENGINEER

PIVOTAL SOFTWARE (MARKETFIRST)
01.2000 - 01.2001

GENERAL MANAGER, MARKETING PROMOTIONS MANAGER, SENIOR EDITOR

BROADBAND SPORTS (ATHLETESDIRECT)
01.1999 - 01.2000

EDITOR

MOTOR TREND GROUP (PETERSEN/PRIMEDIA)
01.1994 - 01.1999

Digital marketing course certification - undefined

HUBSPOT

Course certification - Six Thinking Hats Parallel Thinking - undefined

EDWARD DE BONO

Fundamentals of Next-Gen Marketing course certification - undefined

6SENSE

Google and Coursera course certification - Advanced Data Analytics Professional Certificate

GOOGLE

Adobe Workfront Project Manager course certification - undefined

ADOBE

Generative AI Critical Thinking & Social Intelligence course certifications - undefined

LINKEDIN

Product, growth and marketing course certification - undefined

REFORGE

Bachelor of Arts - Communications-Journalism

CALIFORNIA STATE UNIVERSITY LONG BEACH

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