Donald Smolik
Austin,TX
Summary
A seasoned lifecycle marketer excelling in leveraging marketing automation platforms, segmentation techniques, and personalized messaging to deliver impactful experiences that resonate with diverse audiences. Proven growth by optimizing conversion rates, customer retention, and fostering brand loyalty through continuous experimentation and optimization.
Overview
17
17
years of professional experience
Work History
Director of Lifecycle Marketing
Made In Cookware
06.2019 - Current
- Developed and executed comprehensive lifecycle marketing strategies, increasing returning customer revenue by 105% and AOV by 75%.
- Established and maintained customer segmentation strategies based on demographic, behavioral, and zero-party data, leading to more personalized messaging to increase click rates by 55%.
- Utilized data-driven insights to continuously iterate and optimize marketing strategies, to improve Revenue Per Recipient across various stages of the customer journey.
- Collaborated cross-functionally with product development, operations, and marketing teams to launch an average of 50 new products per year to continually grow customer retention rates and LTV.
- Developed and managed a comprehensive content calendar, ensuring timely delivery of relevant and engaging content through email and SMS programs.
- Defined, implemented, and reported on A/B testing methodologies to refine messaging, design, and offers to improve engagement, conversion, and revenue.
- Stayed abreast of industry trends and best practices, regularly benchmarking against competitors and implementing innovative tactics to stay ahead a competitive landscape.
- Fostered a culture of creativity, collaboration, and accountability within the marketing team, leading to high morale, low turnover rates, and consistent achievement of targets.
ASSOCIATE GROWTH CRM MANAGER
Favor
07.2018 - 06.2019
- Manage, execute, analyze, and report on data-driven promotional strategies geared toward increasing revenue and order frequency.
• Designed a segmented approach to CRM campaigns using customer
engagement data to focus on key areas like order frequency of casual users, average order value of whale users, and signup to activation time-frame for new users.
• Developed and managed Platinum Partner Tier for paid restaurant partners that utilized dedicating marketing support via email/push, in-app presence, and social. media to drive over 35% of total monthly merchant revenue.
• Collaborated with Product and Design teams to standardize parity between CRM and in-app experience (creative, email, and in-app experience are all aligned from one step to the next.
• Aided in execution of integral strategies that lead to a successful company acquisition by H-E-B in 2018
Growth CRM Coordinator
Favor
04.2016 - 06.2018
- Project managed and assisted in growth strategies for CRM and in-app content.
• Developed paid restaurant partner promotions with unit economic approach in order to maximize revenue on a per-order basis
• Created a CRM Brand Voice for communications that is personable, humorous, and engaging to relate with target demographics
• Drafted all copy for emails, push notifications, and in-app messages in Braze CRM tool.
Marketing Coordinator
TabbedOut
09.2014 - 01.2016
- Assisted in marketing strategies for CRM, social media, and in-store marketing.
• Developed a Social Media Playbook detailing a social strategy and increased engagement on social platforms by 20% within 6 months.
• Created all consumer and merchant-facing emails utilizing Pardot to review, schedule, send, and track email open rates.
Restaurant Manager
Johnny Carino's
09.2006 - 05.2013
- .Grew from server to manager within 2 years by becoming versed in every aspect needed to manage, maintain, and grow corporate restaurant locations.
Assistant General Manager
• Created in-store marketing campaign along with a staff incentive program to increase Wine Mix by 6% MoM.
• Assisted in the development of short and long-term financial and operational plans by reviewing P&L to understand revenue and
expense levels for multiple restaurants in support of corporate objectives.
• Interviewed, hired, evaluated, promoted, and terminated team members
- Kitchen Manager
• Conducted daily Line Checks to ensure proper recipe, appearance, flavor,
temperature, and texture for all products in the kitchen.
• Completed weekly, quarterly, and period budgets to reduce inventory costs by 2% on average within a six month period.
• Developed menus, managed product purchasing, and executed FOH & BOH strategy monthly Wine Dinners.
- Trainer
• Trained and coached staff on correct safety and sanitation methods in order to adhere to company standards as well as HACCP.
• Lead a company-wide training program edit to eliminate unnecessary classroom training and implement more “On the Job” training.
• Managed alcohol inventory levels on a weekly basis to reduce inventory costs and purchase products with maximum return.
Education
BACHELOR OF BUSINESS ADMINISTRATION -
TEXAS STATE UNIVERSITY
San Marcos, TX06.2014
GENERAL STUDIES -
AUSTIN COMMUNITY COLLEGE
Austin05.2010
Skills
- CRM/Lifecycle Marketing
- Braze, Klaviyo, Attentive, Shopify
- Retention Marketing
- Copywriting & Editing
- Promotional Strategy
- Data Analysis & Reporting
- Looker
- Project Management
- HTML
- Inventory Management
- Restaurant Management
Timeline
Director of Lifecycle Marketing
Made In Cookware
06.2019 - Current
ASSOCIATE GROWTH CRM MANAGER
Favor
07.2018 - 06.2019
Growth CRM Coordinator
Favor
04.2016 - 06.2018
Marketing Coordinator
TabbedOut
09.2014 - 01.2016
Restaurant Manager
Johnny Carino's
09.2006 - 05.2013
BACHELOR OF BUSINESS ADMINISTRATION -
TEXAS STATE UNIVERSITY
GENERAL STUDIES -
AUSTIN COMMUNITY COLLEGE
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