Donald Tremblay
Brooklyn,NY
Summary
Seasoned Media Relations Specialist with background in steering strategic public relations campaigns, brand management, media pitching, and writing. Strong skills in developing media strategies, cultivating relationships with journalists and influencers for high-impact media coverage, and ghostwriting for corporate executives. Proven ability to manage multiple projects while maintaining strict attention to detail; have consistently achieved positive media exposure for past employers.
Overview
28
28
years of professional experience
Work History
Independent Media Relations Specialist
Self Employed Web
Brooklyn, NY
01.2009 - Current
- Analyzed data related to earned media efforts to inform future strategies.
- Consulted with advertising agencies or staff to arrange promotional campaigns for products, organizations or individuals.
- Collaborated with internal teams on projects that require media relations support.
- Developed and maintained close working relationships with members of press.
- Cultivated relationships with journalists and influencers in the industry.
- Coordinated logistics for interviews between executives and journalists.
- Organized press events such as press conferences, interviews, photo opportunities.
- Developed public relations strategies to influence public opinion or promote ideas, products or services.
- Participated in brainstorming sessions focused on generating creative ideas for new campaigns or promotions.
- Drafted pitches to target publications for feature stories on company initiatives.
- Provided guidance on best practices for interacting with members of the press.
- Advised senior leadership team on effective messaging strategies for various audiences.
- Maintained an organized database of contacts within the industry.
- Responded promptly to inquiries from reporters or other external stakeholders.
- Researched industry trends to identify new story angles and topics for outreach efforts.
- Responded to requests for information from media or designated spokesperson or information source.
- Generated ideas for new stories or topics to write about.
- Authored original articles, blog posts, and reports on industry-related subjects.
- Wrote using client's personal verbiage and reading level, creating more appealing messages.
- Wrote press releases or other media communications to promote clients.
- Developed and executed media campaigns to drive awareness of corporate initiatives.
Public Relations Director
New Jersey Sports Production, DBA as Main Events
Totowa, NJ
04.1997 - 12.2008
- Directed marketing and public relations campaigns for dozens of promotional events, each with budgets of up to $1 million. For example, many epic boxing events, such as Lennox Lewis-Mike Tyson and Lennox Lewis-Evander Holyfield.
- Oversaw special promotional events to drive positive media coverage, boost revenue, and enhance sales. Developed and maintained the company's corporate image and identity using logos and signage.
- Developed and maintained company corporate image and identity using logos and signage.
- Organized press conferences and maintained relationships with key members of the media.
- Devised and coordinated media campaigns launched with NBC and Budweiser for network television’s return to professional boxing after an absence of more than 10 years.
- Created and wrote Main Events' influential corporate newsletter.
- Corporate spokesman in high-profile situations that generated national media exposure directed crisis management efforts. Devised a corporate message, and convinced top executives to consistently incorporate it in their exchanges with the media.
Education
Bachelor of Arts - English
Pace University
New York, NY01-1997
Skills
- Media analytics
- Public relations strategy
- Press event coordination
- Media communications
- Relationship building
- Crisis communication
- Storytelling techniques
- Content creation
- Press release writing
- Media list building
- Brand messaging
- Copy editing
- Pitch development
- Editorial skills
- Public relations strategies
- Media relations
- External communications
- Public relations
- Writing, editing, and proofreading
Timeline
Independent Media Relations Specialist
Self Employed Web
01.2009 - Current
Public Relations Director
New Jersey Sports Production, DBA as Main Events
04.1997 - 12.2008
Bachelor of Arts - English
Pace University
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