Donald "Brad" Herron
Bakersfield,CA
Summary
Experienced Retail Store Manager with a strong background in leadership, customer engagement, and strategic sales planning. Demonstrated expertise in optimizing operational efficiency, inventory management, and store presentation to drive sales growth and enhance customer satisfaction. Committed to building and mentoring high-performing teams to deliver exceptional service and achieve organizational objectives.
Overview
9
9
years of professional experience
Work History
Territory Manager (Outside Sales Rep)
Land’N’Sea
Bakersfield, CA
03.2022 - Current
- Manage relationships with over 200 active customers across California and Nevada, maintaining regular communication and building rapport by following up with over 100 potential customers on a 6-week cycle.
- Educate customers about product offerings, actively listen to their needs, and provide tailored solutions to address their challenges and enhance their overall experience.
- Prioritize the sales process by consistently seeking new business opportunities, achieving revenue targets, and delivering exceptional service through a customer-centric approach to build long-term partnerships.
Store Manager
Camping World
Bakersfield, CA
06.2020 - 03.2022
- Deliver exceptional customer experience and foster a strong selling culture by ensuring the team provides compelling offers that meet customer needs.
- Oversee inventory management and accounting practices to maintain operational efficiency, contribute to new store openings, and fill in for store managers when necessary.
- Support and guide multiple locations, effectively teach and train the team, and enable them to utilize provided tools to achieve their full potential and drive success.
- Played a key role in opening new stores and providing support to locations in Valencia, Fresno, Roseville, Reno, and St. George throughout 2021.
Parts Manager
Trailer Hitch RV Center
Nipomo, CA
01.2020 - 06.2020
- Day to day operations of the parts department for a large volume RV dealer
- Developed processes to improve inventory turns as well as improve in-stock positions on important products
- Improved SOP (Special Ordered Parts) program to decrease the time parts sat idle in inventory.
Territory Manager
D B Herron, Inc
Bakersfield, CA
09.2017 - 12.2019
- Independent Outside Sales Representative in the recreational vehicle industry
- Developed/maintained sales documentation geared toward persuasive sales growth
- Cold and warm sales to increase product demand through supportive services: store sets/resets, instore training, participation in dealer shows, vendor sponsored shows, 'one call, one ring' phone support.
Area Supervisor/District Manager
Rusty’s Pizza Parlor
Bakersfield, CA
09.2015 - 06.2016
- Developed protocols which decreased overall inventory, waste, and profit loss without impacting operations
- Facilitated resolution of HR concerns as well as company compliance
- Updated procedural manuals, policy, and training programs focused on leader development
- Created systematic pay program specifically to monitor employee competencies and bonus compensations.
Store Manager - Regional Parts Director
Camping World
05.2001
- Developed cohesive teams by implementing customer-focused objectives, fostering a strong selling culture, and ensuring compelling offers that meet customer needs.
- Played a pivotal role in establishing comprehensive protocols for new store operations, including hiring, merchandising, mentoring, and loss prevention processes.
- Enhanced efficiency and productivity by creating a streamlined Excel-based interface for tracking district outputs and devising an Excel-based labor program for accurate forecasting.
- Collaborated closely with the IT department to develop and implement a new point-of-sale (POS) and work order program, ensuring seamless operations.
- Maintained regional compliance by working with Loss Prevention and ensuring that both new and established stores were consistently 'sales' ready on a daily basis.
- Addressed HR-related matters by working closely with the HR team, ensuring smooth processes and compliance with HR policies and procedures.
Education
Bachelor of Science, Business Administration (Management) -
California State University, Bakersfield
Skills
- Leadership and Team Development
- Customer Engagement
- Sales Strategy and Forecasting
- Operational Efficiency
- Merchandising and Visual Presentation
- Inventory Management
- Conflict Resolution and HR Management
- Sales and Relationship Building
- New Store Operations
- Community and Volunteer Engagement
Volunteer Experience
- Kern County Sheriff’s Office, Bakersfield, CA, Reserve Deputy Sheriff, 2023-Present, Full range of law enforcement responsibilities while on duty. Core duties: Patrol activities, prisoner transportation, booking, assist corner, and many others.
- Captain of Metro Unit/Civilian Training Coordinator, 2018-2023, Work with the Kern County Sheriff Office as a member of the Citizen Service Unit to participate in searches, support deputies at the Fair, and stand-in to aid with Sheriff’s recruit training. Developed streamlined training protocols, developed onboarding process for new members. Maintained direct line of communication with department coordinator.
References
References available upon request.
Timeline
Territory Manager (Outside Sales Rep)
Land’N’Sea
03.2022 - Current
Store Manager
Camping World
06.2020 - 03.2022
Parts Manager
Trailer Hitch RV Center
01.2020 - 06.2020
Territory Manager
D B Herron, Inc
09.2017 - 12.2019
Area Supervisor/District Manager
Rusty’s Pizza Parlor
09.2015 - 06.2016
Store Manager - Regional Parts Director
Camping World
05.2001
Bachelor of Science, Business Administration (Management) -
California State University, Bakersfield
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