Summary
Overview
Work History
Education
Skills
Additional Information
Accomplishments
Affiliations
Timeline
Generic
DONN SCOTT MILLER

DONN SCOTT MILLER

22 Ruby Drive Claymont,DE

Summary

Imaginative, motivated professional offering broad experience in B2B and B2C marketing. Eager to apply expertise with demonstrated track record showing strong strategic capability to drive market growth, improve awareness, and increase revenue-generating activities. Hardworking multitasker with specializations in strategy, design, and project management aimed at driving successful results.

Overview

41
41
years of professional experience

Work History

MARKETING DIRECTOR

doeLEGAL, Inc.
Wilmington, DE
12.2008 - Current
  • Devised innovative marketing & advertising plan contributing to 20% sales growth each year within budget.
  • Applied exceptional ability to plan and manage multiple concurrently-running campaigns as a one-person department.
  • Successfully registered multiple corporate trademarks.
  • Leveraged multi-channel marketing to Increase brand awareness and provided 50% more leads to our sales team leading to higher win ratio.
  • Developed new website and social media channels to engage new markets increasing web traffic by 8x's over previous years.
  • Partnered and deepened professional relationships with outside vendors and negotiated more favorable contracts saving multiple $1000's in cost each year.
  • Monitored competitive solutions and market changes to keep in line with consumer trends and develop winning strategies to outperform.
  • Evaluated and enhanced content of online pages, blog posts, and social media platforms to continually increase Moz SEO scores and drive higher SERP traffic.
  • Empowered executives with analytics and reports to present to board.
  • Lead inbound traffic increases of over 20% each year to win the Gold Stevie Award for Inbound Marketing Program of the Year.
  • Created fresh market go-to-market strategies that continues to help drive substantial continued corporate growth.

MARKETING DIRECTOR

Lancaster Archery Supply
Lancaster, PA
08.2003 - 12.2008
  • Learned archery skills from professional in-house talent, both target and hunting, in order to effectively apply marketing skillset to new market.
  • Developed contemporary marketing strategies and created effective go-to-market plans to meet executive's dramatic growth goals with limited budget.
  • Designed new branding for logos, artwork, content, and messaging for in-store displays - increased brick & motor sales by 20%.
  • Oversaw design for 45,000 item catalog each year on time and on budget.
  • Applied marketing, graphic, writing skills to quickly learn clients' needs to accomplish corporate goals.
  • Managed all sponsored events including trade shows, professional personality visits, and training sessions to boost public relations.
  • Contributed to highest sales volume of all time due to increased marketing campaigns, web presence, and advertising.
  • Applied engineering CAD drafting to design award-winning archery bow design in 2 months. Used by top global game hunters and ranks in the top 5 traditional bows.
  • Spearheaded new, tech-driven website design for global ordering and managed a tech team to stay competitive.
  • Boosted company reputation by winning numerous industry awards.

MARKETING DIRECTOR

Philadelphia Mixing Solutions, Ltd
Palmyra, PA
12.2001 - 08.2003
  • Assisted VP of Sales & Marketing in effectively managing inside and outside Sales teams.
  • Managing a marketing budget of over $350k to exceed expectations and meet all company goals as a one-man marketing department.
  • Created new corporate image, logo, and branding within 3 months of joining company. Created new branding guidelines book to monitor brand compliance for investors.
  • Redesigned entire marketing and communications collateral package of literature within 3 months and maintained oversight of new products.
  • Involved in corporate strategy team to refocus and effectively utilize five divisions' resources to accomplish goals at reduced costs.
  • Planned and executed all marketing message creation for all digital and print campaigns.
  • Brought advertising design in-house, saving company over $50K per year by eliminating outside marketing agency.
  • Applied aerospace engineering experience to guide engineering related departments because mixers are helicopters upside down.
  • Managed relationships with numerous international vendors to accomplish tasks spanning multiple borders at lower prices.
  • Wrote all manuals for those new products, including service and training to maintain employee and client knowledge.
  • Responsible for all new product development communications to include naming new products, trademarks, and assisting with patent applications. Over 25 new trademarked items were established.
  • Created marketing messages and technical white papers submitted to local, national, and worldwide publications for the industrial mixing market. Wrote for entire staff and published numerous global articles on industrial mixing market.
  • Saved over $65K by negotiating new copier/printer contract to increase in-house, print-on-demand capabilities.
  • Designed and created motorized scale models for display at trade shows to increase interest and cultivate deeper sales leads.
  • Coordinated all pre-press and post-production tasks to develop more inbound web traffic in social channels and website.

AEROSPACE ENGINEER - MARKETING DIRECTOR

Keystone Helicopter Corporation
West Chester, PA
12.1988 - 05.2001
  • Advanced through the ranks from an entry-level draftsman to lead aerospace mechanical engineering, responsible for all major helicopter engineering projects.
  • Engineered effective aviation and mechanical multi-purpose designs that led our company to manufacture aircraft interiors and exterior mods that are still flying all over the world.
  • Devised innovative techniques and procedures to build cost-effective designs that led to numerous industry recognition awards and lucrative global contracts.
  • Created new revenue-generating graphic design capabilities which led Marketing to becoming a contributor to sales, not a cost center.
  • Replaced previous marketing agency and completed all marketing tasks to save over $50k per year and assisted Engineering designs.
  • Managed a $500+k marketing budget to increase sales, brand awareness, and media coverage by over 50% with multiple feature articles written in trade magazines.
  • Executed fresh marketing plans for web, events, and content campaigns on time and under budget.

CREATIVE DESIGNER - IMAGINEER

Wingman Enterprises, LLC
CLAYMONT, DE
01.1983 - Current
  • Developed business plan and go-to-market strategies for SMArt Custom Figures using social and SEO strategies - no advertising.
  • Took ideas and transformed them into 3D designs using expert skills necessary to exceed client expectations within budget limitations.
  • Maintained my decades of award-winning scale model-building techniques and applied super-detailing, customizing, painting, weathering, and final presentation dioramas to all designs.
  • Designed, shaped, and fitted cosplay armor materials and components to deliver exceptional client designs.
  • Applied expert scale-modeling skills to ensure the final product matches client descriptions and photos.
  • Provided progress photography to inform all project adjustments, changes, and options which led to 100% client satisfaction.
  • Built strong reputation using skills to increase repeat business.
  • Cultivated and maintained professional, long-term relationships with competitive designers, global clients, and toy suppliers.

Education

Associate of Applied Science - Mechanical Aerospace Engineering - Engineer

Pennsylvania Institute of Technology
Media, PA

BBA - Marketing/Advertising Economics New Product Development Drafting Design

James Madison University
Harrisonburg, VA

Skills

MARKETING MANAGEMENT:

  • Marketing Plan Creation & Management
  • Marketing Communications Specialist
  • Marketing Campaign Management
  • Marketing Automation
  • Salesforce/Marketing Cloud (Pardot)
  • Marketing Analytics & Reporting
  • Business Unit Collaboration
  • Product & Service Branding
  • Content Creation Management
  • Talent & Client Relationships
  • Ad Placement: Traditional & Digital
  • Trade Show Services & Booth Management
  • Webinar Management
  • Event Planning
  • Vendor Management & Rate Negotiation
  • Media Relations & Publication Negotiation

CREATIVE DIRECTION:

  • Graphic Arts & Illustration
  • Content Creation and Editing: Articles, PR, PPC, Website, Social Posts, and Whitepapers
  • Marketing & Advertising Plans
  • Website Creative Design & Administration
  • Sales & Product Literature
  • Proposals & Presentations
  • Infographic Creation
  • Outdoor Billboard Design
  • Point of Sale Poster & Displays
  • Product Catalog Design

OTHER RELEVANT SKILLS:

  • Engineering Liaison
  • Corporate & Team Training
  • Webinars & Demonstrations
  • Fine-Scale Model & 3D Prop Design
  • Custom Action Figure Design
  • Cosplay Armor & Weaponry Design
  • CAD Engineering & Design
  • Youth Archery Training
  • Service/ User Manual Development

COMPUTER EXPERIENCE:

EXPERT LEVEL:

  • MS Office Suite, Web Design, CAD Design, WordPress, Windows, Adobe Creative Suite, CorelDRAW, Google Apps, PPC, SEO/SEM, Web design, Hubspot

HIGHLY EXPERIENCED:

  • Computer Administration, Computer Hardware Assembly, System Integration, Salesforce CRM, Pardot, Software Optimization, and Hardware Repair

TECHNICAL SUPPORT/ CONSULTANT/ CORPORATE TRAINER:

  • Windows, CorelDraw, Adobe Creative Master Suite, MS Office 365, Salesforce CRM, and Beta Tester for Windows, CADKey, and RoboCAD

Additional Information

  • AWARDS & ACHIEVEMENTS - , Created award-winning industry advertisements on display in worldwide magazines throughout my career - Created industry-recognized, goal-oriented websites for corporations and firms - Designed award winning TITAN traditional archery bow TRAD-Tech used by world-class hunters on TV and in competitions - Trademarked my own characters and logo for business branding - Recognized in many industries for graphic designs - Designed award winning and professionally recognized premium custom action figures and scale models - Awarded First Place in art, poetry, and Cosplay armor competitions

Accomplishments

  • Advanced and promoted from entry-level drafting position to Lead Aerospace Designer within 8 years.
  • Contributed to winning numerous industry awards for corporate performance, software performance, website design, advertising, marketing results, and graphic design.

Affiliations

  • Graphic Artist and Trainer for most digital software packages
  • Google Advertising Certification
  • Certified CMO trained - 2021
  • Deployed Member of the 405th Halo Armor Costuming Group

Timeline

MARKETING DIRECTOR

doeLEGAL, Inc.
12.2008 - Current

MARKETING DIRECTOR

Lancaster Archery Supply
08.2003 - 12.2008

MARKETING DIRECTOR

Philadelphia Mixing Solutions, Ltd
12.2001 - 08.2003

AEROSPACE ENGINEER - MARKETING DIRECTOR

Keystone Helicopter Corporation
12.1988 - 05.2001

CREATIVE DESIGNER - IMAGINEER

Wingman Enterprises, LLC
01.1983 - Current

Associate of Applied Science - Mechanical Aerospace Engineering - Engineer

Pennsylvania Institute of Technology

BBA - Marketing/Advertising Economics New Product Development Drafting Design

James Madison University

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DONN SCOTT MILLER