Donna Allen
Summary
Accomplished Visual Merchandising Manager skills at increasing customer numbers and store revenues with attractive product displays online. Adaptable to changing trends and competent in establishing clear directives with well-organized plans. Leads branding initiatives to create store looks and successfully promote over 6 product lines.
Overview
12
12
years of professional experience
Work History
C0/BoutiqueOwner/Product Marketing Manager/Visual Merchandising Manager
Seven & Central Boutique
Fenton, MO
03.2017 - Current
- Create a look and feel of visual merchandising to better target specific audiences.
- Create promotional approaches to increase sales and profit levels.
- Model the clothing to increase sales
- Make fit videos to let the customer know exactly what type of product they are purchasing and how it fits
- Photography
- Remain up-to-date on current trends and attended markets to view and order inventory.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Carry out day-day-day duties accurately and efficiently.
- Use critical thinking to break down problems, evaluate solutions and make decisions.
- Develop and maintain courteous and effective working relationships.
- Improve operations through consistent hard work and dedication.
- Exceeded goals through effective task prioritization and great work ethic.
Hairstylist Booth Renter
Studio 94
Saint Charles, MO
08.2005 - 09.2007
- Educated customers on products to maximize benefits.
- Processed payments, entering sales in register for prompt customer service.
- Scheduled customer appointments and rearranged individual time slots to meet demand.
- Suggested treatments and styles to suit customer appearance and fashion choices.
- Mixed pigments and used proper techniques to achieve desired color.
- Resolved guest complaints about service or style.
- Determined appropriate hair treatments based on conditions and textures.
- Created memorable customer experiences, adding bonus services such as head and neck massages during appointments.
- Trimmed, cut and shaped hair and hairpieces based on customer preference.
- Counted and documented opening and closing cash amounts daily.
- Recorded notes for future reference about customer preferences and services delivered.
- Distributed business cards outside of salon to generate new business.
- Organized sales area and work station to showcase products and boost sales.
Hairstylist
Inside Out
Saint Charles, MO
04.2004 - 07.2005
- Educated customers on products to maximize benefits.
- Gave prompt customer service.
- Suggested treatments and styles to suit customer appearance and fashion choices.
- Trimmed, cut and shaped hair and hairpieces based on customer preference.
- Determined appropriate hair treatments based on conditions and textures.
- Completed safety training and certifications to minimize risk of infection or injury to customers.
Retail Store Manager
Abercrombie Kids
Chesterfield, MO
01.2003 - 04.2004
- Managed store organization, maintenance and purchasing functions.
- Trained team members in successful strategies to meet operational and sales targets.
- Resolved customer service issues promptly.
- Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
- Optimized store displays and appearance via strategic merchandising.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
- Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback and rewarding superior performance.
- Coordinated weekly conferences with store associates to communicate sales and customer service goals.
- Hired, trained and supervised retail team members .
- Streamlined processing of defective items
Assistant Retail Store Manager
Hollister
Chesterfield, MO
01.2002 - 01.2003
- Trained and managed associates in customer service and sales techniques.
- Managed scheduling for store shifts to accomplish proper staffing.
- Assisted Manager in interview process of prospective employees and provided feedback.
- Developed innovative and creative merchandise displays to drive point-of-sale purchases.
- Resolved customer service issues promptly.
- Answered questions about store policies and addressed customer concerns.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
- Optimized store displays and appearance via strategic merchandising.
- Examined merchandise to verify correct pricing and attractive displays.
- Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
- Performed nightly store and team performance audits.
Assistant Retail Store Manager
Abercrombie & Fitch
Chesterfield, MO
01.2001 - 01.2002
- Maintained positive customer relationships by responding quickly to customer service inquiries.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings.
- Supervised and evaluated staff, enabling them to improve skills, achieve daily objectives and attain advancement.
- Rotated merchandise and displays to feature new products and promotions.
- Interviewed, hired and trained staff associates and equipped to comply with company policies and procedures.
- Processed payments for credit and debit cards and returned proper change for cash transactions.
- Promoted professional growth and facilitated talent development of each associate to drive performance excellence.
- Trained and managed associates in customer service and sales techniques.
- Developed innovative and creative merchandise displays to drive point-of-sale purchases.
- Resolved customer service issues promptly.
- Answered questions about store policies and addressed customer concerns.
Education
Bachelor of Arts - Fashion Design
Lindenwood University
Saint Charles, MO12.2000
Skills
- Sales and Marketing Support
- Shipment Processing
- Design Visualization
- Product Launch Support
- Marketing and Advertising Strategies
- Inventory Control Processes
- Laptop and Mobile Device Use
- New Display Creation
Accomplishments
- Resolved product issue through communicating with vendors
- Use CommentSold a full e-commerce stack for retailers, powering inventory management, selling across multiple channels, fulfillment, live sales and shipping.
Brought in $1 million revenue under 3 years online
We as owners set a goal to hit $1 million within 4 years. Each year we would plan accordingly to raise the bar to make that possible. Whether it was sale promotions, ordering more inventory, hosting in person events or gaining new clients we did it. With lots of planning, work ethic and persistence we were able to achieve this goal right under 3 years. It was a great accomplishment.
Timeline
C0/BoutiqueOwner/Product Marketing Manager/Visual Merchandising Manager
Seven & Central Boutique
03.2017 - Current
Hairstylist Booth Renter
Studio 94
08.2005 - 09.2007
Hairstylist
Inside Out
04.2004 - 07.2005
Retail Store Manager
Abercrombie Kids
01.2003 - 04.2004
Assistant Retail Store Manager
Hollister
01.2002 - 01.2003
Assistant Retail Store Manager
Abercrombie & Fitch
01.2001 - 01.2002
Bachelor of Arts - Fashion Design
Lindenwood University
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