Donn Asberry
Riverside,CA
Summary
Skilled Marketing Manager with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies.
Overview
8
8
years of professional experience
Work History
eCommerce & Marketing Coordinator
Prime-Line Products
05.2018 - 06.2023
- Effectively manage company B2B and B2C accounts
- Work closely with our 3PL, IT department and Redlands warehouse ensuring that all account needs are met
- Coordinate all aspects of day-to-day activity for the eCommerce department
- Initiate the curation and management of item listings on the primeline.net website and other third-party websites
- Establish conception and execution of marketing tactics and integrated marketing campaigns for eCommerce
- Execute various eCommerce initiatives including information gathering, compiling content, QA and launch
- Work with internal & external teams to create programs with a focus on brand standards and deliverability in mind
- Establish and assist with projects from kickoff to completion, including adherence to project timelines
- Help with the coordination and collection of product image and video files for online product features
- Create and analyze campaign performance sales reports for program effectiveness and optimization
- Regularly monitor and provide analytics regarding Prime-Line product and category performance in the online space
- Develop understanding of target markets and assist in gathering research to help with data-driven decisions
- Collaborate with the entire eCommerce team, Customer Care, Sales Operations, Category Management, Operations, Global Supply Chain, Purchasing, Finance, Warehouse, 3PL and IT to help achieve desired results
- Provide support for both digital and conventional marketing initiatives
Sales Support Assistant
Prime-Line Products
07.2015 - 05.2018
- Maintains merchandising control files of all key accounts as assigned as well as customer SKU cross-reference files
- Reviews, edits and communicates revisions to customer and/or service group for new orders
- Prepares related POP materials / orders for order processing dept
- Maintenance of customer programs and communications to remedy errors
- Maintains new store and rollout order logs including shipment verification
- Generates standard reports as scheduled or as requested from customer
- Maintains computer data files associated with merchandising department
- Assists in the preparation of proposals for sales and merchandising departments and analysis of sales reports
- Prepares updates for NAFTA certification
- Communicates customer routing and performance guidelines to Shipping department
- Maintains records of customer contracts, rebate debits, processing RGAs (Returned goods authorizations)
- Trade Show documentation and preparation including pre-setting display and palletizing for shipment
- Provide assistance for our eCommerce Department on various projects
Education
Associate of Applied Science - Accounting
Harper College
Palatine, IL06-1990
Skills
- Management
- Customer Relations
- Syndigo
- Content writing
- eCommerce
- 3PL
- Editing and proofreading
- Content development
- Shipping/Receiving
- Data analysis
- Trade shows and events
- Budgeting and forecasting
- Project management
- Customer service
- Web management
- Microsoft Office/Outlook
- B2B & B2C accounts
- Oracle
- J D Edwards/One World
- Vendor Relations
- Inventory Control
- Online marketing strategies
- Website management
- Database management
- Marketing collateral creation
- Brand management
References
References available upon request.
Timeline
eCommerce & Marketing Coordinator
Prime-Line Products
05.2018 - 06.2023
Sales Support Assistant
Prime-Line Products
07.2015 - 05.2018
Associate of Applied Science - Accounting
Harper College
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