Donna Calvanese
Summary
Business Solutions professional concentrating on establishing and executing strategies to enhance digital solutions across markets. Proven results from large company initiatives to drive down cost and create efficiencies. Change management experience has provided growth to become well rounded and experienced in many areas of business and marketing.
Overview
27
27
years of professional experience
Work History
Digital Solutions/Marketing Operations
Voya Financial
01.2015 - Current
- Reduced print budget by $1.4M annually by building a digital solution for small & mid-market plans
- Reduced annual spend by over $400k by building a digital solution for the specialized market
- Consistently offer alternative solutions to save cost within strategic planning that enables automation
- Designed and led initiative to build digital platform to support large market
- Implemented Spanish digital experience supporting pooled employer plans (PEP) plans
- Drive change that promotes efficiencies and enhances t customer experience
- Train business teams across the organization on changes resulting from company initiatives
- Managed emerging, mid and large market client enrollment communications and project including print and digital assets; includes approximately 45,000 plans
- Develop strategies and digital roadmaps that better position company to meet consumer demands and insights
- Manage project initiatives working collaboratively with internal stakeholders, business SME's and outside vendors to drive innovation and achieve results
- Communicate and illustrate business results to senior leadership and key stakeholders
- Effectively manage vendor relationships, assist with contract renewals and annual budget planning
- Work with behavioral consumer and marketing teams to gain insights into industry trends and consumer needs
- Collaborate with Compliance and Legal partners in order to meet regulatory standards
- Establish objectives and provide insights to senior leadership to incorporate into strategic planning
- Continuously look to improve current process to create efficiencies and support business trends
- Manage and create business rules and logic driving digital and print output
- Work with data and system teams on business solutions, programming, issue resolution and test strategies
Licensed Connecticut and Massachusetts Realtor
Keller Williams Realty
01.2009 - Current
- Assist buyers, sellers, landlords and tenants in the sale/lease of properties
Marketing Director
Touchstone Advisors
01.2011 - 01.2015
- Redesigned company website and marketing materials
- Increased SEO organically to keep cost down while increasing online presence
- Better positioned company to market to larger clients; increased average size company from under $1M to multi-million clients
- Designed and implemented the marketing strategic plan
- Developed marketing roadmap based on knowledge of the firm's policy and the nature of the market
- Manage all marketing platforms and digital marketing campaigns
- Plan and administer the firm's marketing operations budget
- Created and delivered materials according to specific market and customer requirements
- Maintained a competent, dedicated, and efficient marketing team
- Word Press website content management
- Maintain and create company blogs, videos, images and content for website
- Optimize SEO organically including keyword searches and implementation
- Programs used: Sage ACT database programs, Infusionsoft, Wordpress for website maintenance, Citrix for webinars and meetings, ShareFile and Dropbox for file sharing, Hoovers, Axial Market, DealNexus platforms
- Proficient in Publisher, Excel, PowerPoint, Word, Adobe Acrobat
Distribution Sales Consultant
WS Beauty Supply
01.2005 - 01.2012
- Responsible for the sales and service of salon products for Western & Eastern MA
- Educate and train salon owners on new and existing products
- Built and maintained sales territory including over 20 business locations
Community Relations Manager
Barnes & Noble Booksellers
01.2004 - 01.2005
- 44% increase in institutional sales
- Established partnership with the Library Consortium to host the first Connecticut statewide fundraiser to benefit all CT libraries
- Developed and executed local community relations program designed to maximize sales through community outreach
- Planned & implemented special events, book signings with community involvement
- Promoted store growth and increase corporate/institutional sales
- Actively pursue libraries, community partners, authors, and local schools
- Comply with regulations and policies for the department.
Spa Owner
Body Creations
01.2002 - 01.2005
- Managed staff and daily business operations
- Trained staff of 11
- Health and wellness
- Certified Personal Trainer, ACE Fitness
- Certified Pilates & Yoga Instructor, NEITA
Financial Service Representative/Insurance Sales Representative
New England Financial
01.2000 - 01.2002
- Massachusetts Series 6 License
- Massachusetts Auto & Home Insurance License
- Massachusetts Life, Accident & Health License
Marketing Assistant to VP Marketing
United Bank
01.1997 - 01.2000
- Database maintenance, advertising, and event planning and support
- Used Excel, PowerPoint and Microsoft Word computer applications
- Scheduling for VP of marketing, answered phones and kept confidential files
- Strong multitasking, organizational and communication skills
Education
Skills
- Successfully led and implemented digital solution experience across markets; result in $2M per year recurring savings
- Reduced print supporting corporate enrollment materials by 60% (80% over next 3 years)
- Transformation initiative won company recognition for digital solutions evolving the customer experience
Associations
- Association for Strategic Marketing
- National Association for Professional Women
- National Realtors Association
Hobbies and Interests
- Fitness training
- Cycling
- Volunteer work for American Red Cross, American Cancer Society and Brightside for Children & Families.
- Supporter of Union of Concerned Scientists, Mercy for Animals, World Wildlife Foundation.
Timeline
Digital Solutions/Marketing Operations
Voya Financial
01.2015 - Current
Marketing Director
Touchstone Advisors
01.2011 - 01.2015
Licensed Connecticut and Massachusetts Realtor
Keller Williams Realty
01.2009 - Current
Distribution Sales Consultant
WS Beauty Supply
01.2005 - 01.2012
Community Relations Manager
Barnes & Noble Booksellers
01.2004 - 01.2005
Spa Owner
Body Creations
01.2002 - 01.2005
Financial Service Representative/Insurance Sales Representative
New England Financial
01.2000 - 01.2002
Marketing Assistant to VP Marketing
United Bank
01.1997 - 01.2000