Donna Creighton
Wyandotte,MI
Summary
Goal-driven sales management professional with a proven track record of strategic business growth. Experienced in aiding product marketing efforts and cultivating productive client relationships through tailored solutions and engagement.
Overview
33
33
years of professional experience
Work History
Regional Area Sales Mgr/Area Sales Manager
MarketSource LG Electronics Home Appliance ZTE INC
Wyandotte, Michigan/ Ohio / Indiana
10.2017 - Current
- Planned, developed and implemented sales strategies in a designated area.
- Researched the market to understand customer requirements and emerging trends.
- Analyzed sales data to determine areas of improvement for the organization.
- Enhanced staff performance through coaching on product information, selling tactics, and client interactions.
- Monitored sales team's performance against established targets
- Reviewed and implemented strategies to outperform competitors in the market.
- Devised and implemented unique approaches to effectively reach the target market and improve brand exposure.
- Established strong working relationships with vendors and suppliers for obtaining quality products at competitive prices.
- Created and implemented effective sales plans to drive corporate growth.
- Nurtured professional ties with suppliers and essential clients to advance continuous business development.
Market Development District Manager
We Remove All Trash
Southfield, MI
09.2010 - 10.2017
- Developed and implemented district-wide sales strategies to increase revenue and market share.
- Managed all personnel matters within the district including recruitment, hiring, performance reviews, disciplinary actions.
- Developed strategic plans for increasing sales, reducing costs, improving operations efficiency.
- Collaborated with other departments such as marketing, human resources, finance, to achieve goals set by upper management.
- Worked with direct reports to develop and implement action plans, improving operating results.
- Coached, developed and motivated team to achieve revenue goals.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
Market Development Manager / Trainer
BDS Marketing LLC
Wyandotte, MI
09.2005 - 09.2010
- Developed and implemented market strategies to increase brand awareness and customer loyalty.
- Identified opportunities for product expansion into new markets.
- Analyzed sales data to assess performance of current campaigns and adjust accordingly.
- Coordinated with internal teams such as sales, operations, design to ensure successful execution of projects.
- Provided training and guidance to team members on market development initiatives.
- Established strategic partnerships with key stakeholders in the industry.
- Delivered marketing strategy updates to upper-level management.
- Explained goals and expectations required of trainees.
Acquisition Product Development Mgr / District Mgr
Anchor Bay Entertainment / Handleman Company
Troy , MI
05.1991 - 05.2005
- Developed product roadmaps, feature sets and release plans.
- Led cross-functional teams to design, develop, test and launch products on schedule.
- Defined product requirements in collaboration with stakeholders across the organization.
- Scheduled store visits to ensure compliance with company policies and procedures.
- Analyzed financial data such as sales figures and inventory levels to identify areas of improvement.
- Created action plans for underperforming stores by analyzing current operations and identifying opportunities for improvement.
- Evaluated performance of individual stores within district based on key metrics such as sales growth, profit margins, employee turnover rate.
- Coached, managed and developed teams to provide exceptional service and achieve sales goals.
- Met or exceeded fiscal sales goals, maximizing operating budgets.
Education
Business Management
Detroit College of Business
Dearborn, MISkills
- Presentations and proposals
- Consultative and relationship selling
- Market and competitive analysis
- Sales Enablement
- Territory and account management
Timeline
Regional Area Sales Mgr/Area Sales Manager
MarketSource LG Electronics Home Appliance ZTE INC
10.2017 - Current
Market Development District Manager
We Remove All Trash
09.2010 - 10.2017
Market Development Manager / Trainer
BDS Marketing LLC
09.2005 - 09.2010
Acquisition Product Development Mgr / District Mgr
Anchor Bay Entertainment / Handleman Company
05.1991 - 05.2005
Business Management
Detroit College of Business
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