Donna Karlsons

• Teach preschool and prekindergarten physical education.
• Assist Principal with administrative tasks.
• Lead the Home School Association to develop and execute community outreach activities, fundraisers, and events.
• Collaborate with videographer to develop shot list and oversee video production for school marketing materials.
• Plan lessons, organize materials, and activities to keep students engaged in structured and active learning.
• Researched, planned, and implemented an online school fundraising platform which generated over $30,000 at initial launch.
• Wrote grants and secured $30,000 for school funding during the COVID-19 pandemic.

• Served as a Public Information Officer (PIO) through the APHIS National Incident Management System All Hazards program.
• Served as the Outreach Coordinator in the National Joint Incident Command Center for Highly Pathogenic Avian Influenza (HPAI).
• Lead the development, management, and execution of the avian health outreach campaign along with multiple other non-emergent outreach campaigns.
• Provided expert counsel on public affairs matters, guiding organizational leaders in making informed decisions.
• Established and maintained relationships with program stakeholders, including officials of foreign and state governments, other USDA and federal agencies, industry, media, and trade organizations.
• Initiated partnerships with community organizations to increase visibility and strengthen alliances within the community.
• Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
• Developed, drafted, and edited rollout plans and stakeholder announcements for agency programs.
• Responded to media requests, coordinated interviews, drafted talking points, press releases and other materials for agency officials and programs.
• Boosted social media engagement with compelling content and targeted campaigns.

Accomplishments

• Secured radio tour interviews aired on 300 stations for the United States Chief Veterinary Officer which reached an estimated 40 million listeners.
• Launched the avian health Defend The Flock (DTF) biosecurity campaign recognized across the nation.
• Edited and cleared DTF multimedia news release picked up by more than 200 outlets reaching over 80 million consumers.
• Social content (Twitter) received over a million impressions over a three month launch period.
• Multiple Performance Awards
• Time-Off Award

• Planned and developed public health food safety education programs, projects, activities, materials, and campaigns designed to educate consumers.
• Developed communication plans, press kits, news releases, fact-sheets, and talking points for food safety outreach campaigns and events.
• Served as Team Lead with the Ad Council on Food Safe Families, a multi-agency, multi-million-dollar, national public service campaign.
• Provided briefings to the Under Secretary for her participation in the campaign's launch and national satellite media tour.
• Served as the Contracting Officer's Technical Representative for several campaigns.
• Coordinated multiple campaign events and prepped agency officials for interviews and on-air food safety demonstrations.
• Responded to media inquiries in a timely manner.
• Worked with government and non-government communicators to provide food safety recommendations to protect public health.
• Wrote blogs and tweets in support of seasonal food safety initiatives.
• Identified funding requirements, developed statements of work, justifications, and monitored contract performance for food safety campaigns.
• Conducted thorough research to support data-driven decision-making in public affairs activities.
• Initiated partnerships with community organizations to increase visibility and strengthen alliances within the community.

Accomplishments

• Received the Secretary's Honor Award for the success of Food Safe Families, which reached nearly 50 million consumers. Federal coordinator for satellite media tour included over 200 segments, and reached more than 13 million people.
• Executed a seasonal holiday radio campaign that received over 4.5 million on-air impressions and 590,000 online.
• Developed newspaper articles that reached over 80 million consumers.
• Executed a $500,000 interagency research project that identified consumer safety trends.
• Merit Awards - 2007, 2008, 2009
• Performance Awards - 2010, 2011, 2012, 2013, 2014

• Conducted comprehensive reviews and audits of Commerce programs and operations.
• Identified internal control weaknesses and develop strategies for corrective action.
• Interviewed top-level management officials and other personnel for internal audits.
• Provided guidance and assessments on regulations, policies, and internal practices.
• Facilitated discussions of investigative findings and recommendations in meetings with the Inspector General and upper management officials.
• Conducted independent analysis of Commerce policies and processes.
• Performed special analysis and advisory assignments related to management policies, resource allocation, personnel management, and procurement.

Accomplishments

• Produced timely audit reports that were well documented and concise. Received positive feedback from audited officials.
• Received Award of Excellence - 2005
• Received Cash Award - 2004

• Provided marketing and business development support to NAVAIR, Patuxent River Naval Air Station.
• Managed Commercial Service Agreements (CSA) program between NAVAIR and industry.
• Identified customer service requirements and coordinated with technical experts.
• Maintained Bids and Proposals program for tracking all funding requirements.
• Prepared formal responses and memos on NAVAIR capabilities.
• Planned and coordinated Business Development Symposium.

Accomplishments

• Increased marketing events that resulted in new business for NAVAIR.
• Received Letter of Recognition - NAVAIR - 2002
• Received Certificate of Appreciation - 2002

• Coordinated with local organizations and businesses to promote blood drives and community outreach events.
• Developed and promoted media coverage for blood drives.
• Prepared press releases for local news media and wrote text for Red Cross website.
• Wrote articles for Red Cross Blood Services newsletter.
• Conducted interviews with public figures and helped develop public service announcements and other special events to promote blood donations.

Accomplishments

• Raised awareness and increased community involvement for local blood drives.
• Ensured consistent messaging across external communication channels which improved American Red Cross brand recognition among donors.