Donna Krusznis
Verona,NJ
Summary
Global marketing leader with 20+ years of experience in B2B marketing specializing in financial services, SaaS, education, and non-profit industries. Proven track record of developing and executing innovative strategies that elevate brand visibility and drive substantial revenue growth. Adept in leading corporate rebranding initiatives and creating targeted campaigns that significantly increase lead generation. Skilled in partnership management, brand strategy, product marketing, and sales enablement.
Overview
27
27
years of professional experience
1
1
Certificate
Work History
Director of Marketing & Sales
OSG/EverView
01.2022 - 10.2023
- Launched new company brand including new company name 10/22
- Supported rebranding of 21 acquired companies into EverView brand
- Rebranded print, online collateral, and new website content
- Created educational, omnichannel communications for transitioning traditional billing and payments to eStatements and multi-channel payment solutions
- Supported and engaged Sales team of 60+ with 3 SVP's in 9 verticals
- Designed vertical specific campaigns that increased leads by at least 15% and as much as 40%
- Engaged with Sales to identify, attend, and provide assets for 65+ tradeshows in 2023
- Collaborated with Enablement to launch more than 35 new training modules in SalesHood
Marketing Manager, B2B
Institute of Management Accountants (IMA)
03.2020 - 01.2022
- Created strategies and communications that enhanced brand awareness, produced quality leads, and increased sales
- Launched course provider program that increased partnerships globally by almost 20%
- Revised existing email campaigns for partners that increased open rates an average of 31%
- Primary global partnership liaison for course providers and recruiters - reviewed partnership analytics for optimization
- Spearheaded new demand generation strategies including Account Based Marketing (ABM), dynamic content, email and social media campaigns, webinars and partnership programs
- Supported internal team and agency in creating B2C ad campaigns with multi-million dollar budget focusing on regional/global alignment
Marketing & Business Development Manager
Alivio Products, Inc.
01.2019 - 02.2020
- Directed business channel development, sales data analysis, and sales and distribution strategies for health/wellness product manufacturer/distributor
- Created marketing campaigns for new products increasing sales 7%-10% quarterly
- Executed B2B methodologies, cultivated relationships with distributors, brokers, and third-party vendors reducing operational costs and growing revenue
Marketing Coordinator /Independent Contractor
Intac Actuarial Services, Inc. (Ascensus)
05.2018 - 12.2018
- Collaborated with corporate partners and 20+ Defined Contribution Investment Only (DCIO) representatives, produced educational retirement industry events, increasing leads by 30% in just 5 months
- Managed new corporate brand of website, print, and online communications as well as budget for project
- Supervised third-party vendor relationships ensuring branding consistency and scalable communication strategies
Product Marketing Manager /Independent Contractor
AXA Equitable
10.2017 - 01.2018
- Revised over 130 pieces of print collateral for top life insurance, retirement, and investment product firm
- Partnered with SME's to successfully execute new corporate communication strategy - delivered on-time and within budget
- Published online articles/videos, with vertical segmentation
Work Sabbatical
Krusznis Household
01.2007 - 09.2017
- Raised two boys each with minor medical infancy physical challenges
- Worked part-time in real estate to stay mentally active and supplement family income
- Joined Board of non-profit Montessori Pre-School for 3 years
- Volunteered for local Youth Lacrosse Board where I served for 8 years
Pre-Sale Marketing Manager
ADP Retirement Services
05.2002 - 01.2007
- Managed financial advisor sales tool, business development projects, and B2B marketing communications supporting internal and external Sales teams
- Launched new print-on-demand web-based sales tool applicable for all market segments
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions
Marketing Communications Specialist
ADP Retirement Services
01.2000 - 05.2002
- Crafted and produced RFPs for 3 market segments
- Identified and implemented new RFP software and created training for 2 direct reports increasing efficiency and decreasing turnaround times
- Advocated for continual process improvement, while identifying legal updates and industry trends
Senior Analyst
Thomson Financial / Venture Economics
02.1997 - 12.1999
- Lead corporate marketing and media communications generating, analyzing, and presenting more than 20 reports quarterly
- Served as lead media contact for industry publications: Wall Street Journal, SF Chronicle managing multiple projects with tight timelines
- Performed data analysis and assisted a team in creating 3 technical publications annually for Private Equity fund manager and investors
Education
Bachelor of Arts - Business Administration
Kean University
New JerseySkills
- Product Marketing
- SaaS Marketing
- Brand Strategist
- Partnership Management
- Sales Enablement
- Marketing Communications
- Campaign Management
- Relationship Building
- Business Development
- Project Management
- Customer Marketing - B2C
- Go-to-Market (GTM) Strategy
- Global Marketing
Timeline
Director of Marketing & Sales
OSG/EverView
01.2022 - 10.2023
Marketing Manager, B2B
Institute of Management Accountants (IMA)
03.2020 - 01.2022
Marketing & Business Development Manager
Alivio Products, Inc.
01.2019 - 02.2020
Marketing Coordinator /Independent Contractor
Intac Actuarial Services, Inc. (Ascensus)
05.2018 - 12.2018
Product Marketing Manager /Independent Contractor
AXA Equitable
10.2017 - 01.2018
Work Sabbatical
Krusznis Household
01.2007 - 09.2017
Pre-Sale Marketing Manager
ADP Retirement Services
05.2002 - 01.2007
Marketing Communications Specialist
ADP Retirement Services
01.2000 - 05.2002
Senior Analyst
Thomson Financial / Venture Economics
02.1997 - 12.1999
Bachelor of Arts - Business Administration
Kean University
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification
Strategyn - JTBD + ODI Course
NJ Real Estate License
Career Accomplishments
- Lead corporate rebrand and name change for Marketing and Sales
- Produced successful B2B strategies that increased new business by more than 32% in eighteen months
- Increased media coverage 15%-20% by leveraging internal partners and 8 corporate partners globally boosting brand awareness
- Created and executed vertical specific campaigns consisting of direct mail, email, social media and retargeting that increased leads by 40%
- Held board-facing position and worked closely with C-suite on go-to-marketing strategy and product positioning
Career Accomplishments
- Lead corporate rebrand and name change for Marketing and Sales
- Produced successful B2B strategies that increased new business by more than 32% in eighteen months
- Increased media coverage 15%-20% by leveraging internal partners and 8 corporate partners globally boosting brand awareness
- Created and executed vertical specific campaigns consisting of direct mail, email, social media and retargeting that increased leads by 40%
- Held board-facing position and worked closely with C-suite on go-to-marketing strategy and product positioning
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