Donna Lane
Fashion merchandising and business
Medford,OR
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
23
23
years of professional experience
Work History
Sales Manager
Tuff Shed
09.2019 - 02.2023
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
Merchandise Manager/Home, Floral
Harry And David
09.2013 - 01.2018
- Boosted sales performance by effectively managing merchandise assortments and inventory levels.
- Streamlined the buying process for increased efficiency and profitability with strategic vendor negotiations.
- Maximized gross margin dollars through optimal assortment planning and cost management.
Director of Merchandising
Beretta USA
02.2007 - 01.2009
- Implemented data-driven decision-making processes to maximize inventory turnover rates.
- Managed budgets effectively, reducing overhead costs while maintaining product quality.
- Introduced new product lines that expanded brand reach and diversified revenue streams.
- Influenced cross-functional teams for better collaboration and streamlined execution of merchandising initiatives.
- Developed comprehensive seasonal strategies that aligned with company goals and consumer demands.
- Analyzed sales performance data to identify areas of opportunity for growth or improvement.
- Regularly reviewed competitor activity to ensure the company maintained a competitive edge in the market.
- Partnered with supply chain teams to optimize logistics processes, ensuring timely delivery of products at optimal costs.
- Cultivated strong relationships with vendors to maintain and improve levels of customer service.
- Negotiated pricing and terms with vendors to secure best value for company.
- Identified opportunities to reduce lead times and improve inventory management.
- Completed monthly profit and loss performance reports.
President US
Focal Of Switzerland
01.2000 - 01.2008
- Enhanced company performance by implementing strategic plans and overseeing daily operations.
- Developed strong partnerships with cross-functional teams for improved collaboration and efficiency.
- Streamlined organizational processes by evaluating current systems and implementing improvements.
- Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
Education
Bachelors - Fashion Merchandising
Oregon State University
Corvallis, ORSkills
- Strategic Account Development
- Client Relationship Management
- National Account Management
- New Business Development
- Strategic Planning
- Data-driven decision-making
- Team leadership
- Cross-functional Collaboration
- Competitive Analysis
- Sales Forecasting
- Inventory Management
Work Preference
Work Type
Full TimeLocation Preference
HybridOn-SiteRemoteImportant To Me
Healthcare benefits401k matchWork-life balanceTimeline
Sales Manager
Tuff Shed
09.2019 - 02.2023
Merchandise Manager/Home, Floral
Harry And David
09.2013 - 01.2018
Director of Merchandising
Beretta USA
02.2007 - 01.2009
President US
Focal Of Switzerland
01.2000 - 01.2008
Bachelors - Fashion Merchandising
Oregon State University