Summary
Overview
Work History
Education
Skills
Timeline
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Donna Malone Kimes

Jonesboro,AR

Summary

To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

43
43
years of professional experience

Work History

News Anchor and Regional Sales

East Arkansas Broadcasters
10.2022 - Current
  • Wrote and broadcast news content for radio
  • Deployed to news events locales to provide on-the-ground broadcast solutions and news coverage.
  • Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
  • Fact-checked breaking news headlines by performing background research.
  • Collected data from various sources to determine facts and opinions and fashioned into cohesive story for television or radio broadcast.
  • Anchored popular morning interview program with good audience response engaging community leaders and volunteers.
  • Attended press conferences and other media events to gather relevant information and quotes for stories.


Chief Marketing Officer

Farmers And Merchants Bank
06.1989 - 09.2022
  • Developed and managed branding campaigns for print, video, broadcast, web, point of purchase and social media.
  • Increased consumer retention by developing customer perks for ideal demographic groups.
  • Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets with the use of Marketing Customer Information File software.
  • Developed and guided brand marketing programs to optimize user product experience and assure brand properties were adhered across all channels.
  • Increased market awareness and penetration through development of highly creative collateral.
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Developed strategies to incorporate PR and media to further enhance brand and build market share.
  • Stayed current on changes in federal and state banking laws and communicated changes to team members to mitigate risks.
  • Coordinated teams of design and implementation professionals to manage all project objectives.
  • Negotiated advertising and commercial sponsorship contracts to save company money.
  • Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
  • Created official company page on various social media platforms to facilitate interaction with customers.
  • Redesigned user experience, site functionality and online merchandising to increase sales on company website.
  • Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.

News Director and Anchor

KAIT-TV
02.1981 - 02.1989
  • Managed staff, wrote content and anchored newscasts in deadline-driven environment.
  • Oversaw development of as many as 50 news stories each week.
  • Worked in an environment of the first computerized newsroom in the state.
  • Assisted team members with researching stories, finding guests and conducting interviews.
  • Assigned stories, delegated work and edited pieces.
  • Conducted editorial meetings to discuss story ideas and content.
  • Edited, proofread and fact-checked content for accuracy.
  • Reported from field locations and wrote stories under tight deadlines.
  • Researched and analyzed newsworthy events, trends and issues.
  • Collaborated with producers and reporters to refine story angles and content.
  • Developed relationships with sources and contacts to gain additional insight.
  • Fact-checked breaking news headlines.
  • Collaborated with producers and directors to develop newscasts, promotions and teases.
  • Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
  • Anchored popular broadcast program with highest national ratings and audience engagement.
  • Developed annual news department budget and presented to corporate ownership.
  • Hired, fired, and managed all news department staff.
  • Managed news vehicle fleet.
  • Managed the purchase and maintenance of news gathering equipment.
  • Participated in weekly department head meetings to coordinate full station strategy for news, programming, creative, promotion, sales and accounting functions.

Education

American Bankers Association - School of Bank Marketing And Management

University of Colorado
Boulder, CO
06.2003

Bachelor of Science - Radio-Television

Arkansas State University
Jonesboro, AR
12.1980

Skills

  • On-Camera Skills
  • Commentary Writing
  • National and International Travel
  • AP Style Expertise
  • Investigation Ability
  • Critical Thinking
  • Telephone Interviews
  • Copy Editing
  • Feature Writing
  • Complex Problem-Solving
  • Voiceover Writing
  • Interviewing Strengths
  • Broadcast Anchoring
  • Daily Planning

Timeline

News Anchor and Regional Sales

East Arkansas Broadcasters
10.2022 - Current

Chief Marketing Officer

Farmers And Merchants Bank
06.1989 - 09.2022

News Director and Anchor

KAIT-TV
02.1981 - 02.1989

American Bankers Association - School of Bank Marketing And Management

University of Colorado

Bachelor of Science - Radio-Television

Arkansas State University

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Donna Malone Kimes