Donna Oetzel
Washington,DC
Summary
Passionate, experienced leader with strong background in guiding creative teams, managing complex projects, and achieving results. Excels in developing efficient processes, ensuring high standards, and aligning organizational efforts with external customer and client objectives. Known for collaborative approach, commitment to excellence, and analytic thinking that drives human-centered, highly engaging branding and marketing.
Overview
28
28
years of professional experience
Work History
Head of Strategy, Principal
Streetsense
12.2023 - Current
- Work with C-suite executives and key stakeholders to continuously improve and implement a comprehensive brand and marketing strategy to advance the company mission and growth.
- Supervise and empower a talented, high-performing team of creative, graphic design, photography, videography, and marketing professionals.
- Craft and execute innovative strategies to deliver impactful, measurable results for clients in a variety of sectors and industries, including nonprofit, corporate, and government.
- Evaluate emerging trends, market research, data analysis, and brand measurement methodologies to ensure competitiveness for our clients and our company.
- Refresh and maintain the company's unique value proposition, optimizing brand relevance to support and drive awareness, engagement, and sales.
Executive Director, Brand
Streetsense
01.2018 - Current
- Manage creative studio of graphic artists, strategists, and content developers
- Provide creative and strategic oversight on wide range of client projects and company initiatives
- Develop innovative approaches to creating 'brands people love and places people love to be' - from vision to tactical execution.
Director, Brand Strategy
Streetsense
01.2016 - 01.2018
- Founded the Brand Strategy discipline at Streetsense, developing best practices and methodologies
- Served as creative and strategic lead for key clients including The Parks at Walter Reed, Corner Bakery, and The Ben West Palm Beach - An Autograph Collection Hotel.
Creative Consultant
Multiple Clients + Agencies
01.2000 - 01.2016
- Sample Clients: Marriott International, Motorola, Kimberly-Clark, National Geographic Society, Ford Motor Company, Harvard Business School
- Agencies: Ogilvy & Mather, Deutsch, Webb deVlam, Threespot Media, Sterling Brands.
Associate Creative Director
Ogilvy New York
01.1997 - 01.2000
- Contributed copywriting and creative direction to 360-branding campaigns for Jaguar Cars, Sears, Perrier, National Mail, Post Cereals, Enfamil, and other Fortune 500 clients
- Part of award-winning teams for digital ad campaigns
- Developed groundbreaking interactive kiosk experience as part of the Detroit Auto Show for Ford Motor Company.
Education
BA - English Language and Literature
Pomona College
Claremont, CAMFA - Creative Writing
University of Montana
Missoula, MTSkills
- Creative leadership direction
- Brand strategy management
- Research and data analysis consumer insights
- User experience strategy design thinking
- Team performance multidisciplinary solutions
- Data-driven decision-making
- Visual and verbal communication
- Digital and social platforms and emerging technologies
- Excellent writing, editing, communication, negotiation, and presentation skills
Projects
Historic Walter Reed Army Hospital / The Parks, Washington, DC, Branding and Placemaking University of Virginia Research Park, Charlottesville, VA, Branding and Placemaking Hollywood Business Improvement District, Los Angeles, CA, Rebranding and Stakeholder Alignment Reston Town Center, Reston, VA, Consumer Insights and Placemaking
Timeline
Head of Strategy, Principal
Streetsense
12.2023 - Current
Executive Director, Brand
Streetsense
01.2018 - Current
Director, Brand Strategy
Streetsense
01.2016 - 01.2018
Creative Consultant
Multiple Clients + Agencies
01.2000 - 01.2016
Associate Creative Director
Ogilvy New York
01.1997 - 01.2000
MFA - Creative Writing
University of Montana
BA - English Language and Literature
Pomona College
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