Donna Petretti
Glen Ridge,NJ
Summary
Dynamic marketing leader with a science background and sales experience. Proven track record in developing marketing strategies for top-line growth. Customer-centric approach to improving customer experience.
Overview
20
20
years of professional experience
Work History
Head of Marketing
Croda Inc
Princeton, NJ
03.2018 - Current
- Leveraged industry trends and competitive analysis to improve marketing campaign performance.
- Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
- Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to clients.
- Completed strategic competitive analysis by assessing strengths and weaknesses of competitors.
- Developed marketing strategies based on corporate objectives and market trends.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Collected and analyzed market research data for use in forecasting.
- Created, evaluated, and revised marketing policies and procedures to enhance team productivity.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Created and managed annual budgets for all marketing activities, ensuring cost efficiency.
- Managed relationships with external vendors including advertising agencies, media outlets and design firms.
- Created integrated marketing plans for new product launches through collaboration with product development team
- Established partnerships with industry-specific influencers to increase brand awareness among target audiences.
- Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content.
Senior Marketing Manager
Thermo Fisher Scientific Inc.
Fairlawn, NJ
04.2004 - 12.2017
- Planned trade shows and events to promote products and services in various industries.
- Collaborated with sales teams to develop effective lead generation programs and tactics.
- Developed KPIs for tracking progress against goals set for each campaign.
- Optimized websites using SEO best practices for improved organic search visibility.
- Developed and oversaw strategic business plan for marketing department.
- Worked with management team to oversee and monitor marketing strategy.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Supervised creation of marketing materials and collateral.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Coordinated marketing events for showcasing product and service offerings.
Education
Master of Science - Chemistry
Montclair State University
Upper Montclair, NJSkills
- Cross-functional team leadership
- Campaign Planning
- Marketing Analytics
- Customer Segmentation
- Competitive Analysis
- Product Launches
- Partnership Development
- Innovative
- Digital Marketing
Accomplishments
- Though leadership award for presentation on Ingredient Integrity
- Experienced moderator and panelist at beauty events
Timeline
Head of Marketing
Croda Inc
03.2018 - Current
Senior Marketing Manager
Thermo Fisher Scientific Inc.
04.2004 - 12.2017
Master of Science - Chemistry
Montclair State University
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